Social Media Manager

Job Description

We need an ambitious and energetic Social Media Marketing Manager to fuel the passions of a highly engaged community encompassing millions of kids worldwide. Someone who is detail and deadline-oriented, but is nevertheless a left-field thinker and creative dynamo. Someone who can listen – really listen – to kids. Someone who can define and embody the voice of a tween/teen brand; walking the tightrope between authenticity and astroturf, fandom and pandering, cutting-edge and edgelord.  

Responsibilities: 

• Work closely with our talented marketing, art, and community staff to manage and implement marketing and engagement strategies across social media
• Establish KPIs to measure performance, insights, and trends, and report them regularly
• Work across many platforms; including Instagram, YouTube, Snapchat, Tik Tok, Twitter, Discord, and any others you know we should be on but aren’t
• Collaboratively develop (and ultimately own) the social content calendar for a major international videogame franchise
• Post the fresh and the dank, following the brand and community standards you help define
• Be the voice of the game community to the development team and company as a whole

Qualifications

Required skills:

• Bone-deep understanding of online culture as experienced by girls 8-15 
• Legendary command of the English language (colloquial and King’s), with a conductor’s ear for nuance and tone
• Organized, self-directed, and infectious drive for achievement and excellence
• Quick wit and uncanny comedic timing, tempered by strategic detachment and audience awareness
• Creative marketing experience and sensibilities
• Capable of writing creative, engaging, empathic social posts as though it’s the air you breath
• Basic graphic design and video editing skills

Additional Information

Desirable qualifications:

• Working knowledge of Jira, Adobe Creative Suite, Google Suite, HootSuite, Buffer, Sprout Social
• Working knowledge of SEO, ASO, PPC, and/or content marketing
• Gamer, and proud of it

All of your information will be kept confidential according to EEO guidelines. This is a full-time, salaried position in our Draper, UT studio.  No agents, recruiters, or third-party submissions – at all. Not even one, no exceptions.