A background in brand, product marketing, or category management in FMCG, health, beauty, or wellness.
Genuine curiosity about consumers and trends, including the ability to read the market beyond reports.
A strong eye for detail in creative work and packaging.
Comfort working across teams and moving quickly.
Experience with a physical product brand is essential.
Responsibilities
Own the brand identity across the product range, including how it looks, feels, and speaks to consumers.
Monitor consumer trends, competitor activity, and category developments, and bring insights back to the team.
Work closely with product development to shape new product ideas from a brand and consumer perspective.
Review packaging, labelling, and product presentation to ensure they are on brand and market-ready.
Support product launches from concept through to shelf, including creative briefs, copy, assets, and positioning.
Identify gaps in the product portfolio and opportunities to grow the range.
Monitor what is working and what is not, internally and in the market.
Brand & Product Lead
SASMAR · Ta' Xbiex, Malta · Full-time · Posted 2026-09-30
Salary: EUR 28,000–38,000
Workplace: on_site
Department: Brand Marketing
Description
Conceive Plus and SASMAR are a brand people trust at one of the most important moments in their life. We take that seriously. We're looking for someone creative, curious and hands-on to help us build a product offering that connects with consumers and stays ahead of the market.
What you'll be doing
Owning the brand identity across the product range - how it looks, feels and speaks to consumers
Monitoring consumer trends, competitor activity and category developments and bringing insights back to the team
Working closely with product development to shape new product ideas from a brand and consumer perspective
Reviewing packaging, labelling and product presentation to make sure everything is on brand and market-ready
Supporting product launches from concept through to shelf - creative briefs, copy, assets, positioning
Identifying gaps in the product portfolio and opportunities to grow the range
Keeping an eye on what's working and what's not - both internally and in the market
Requirements
What we're looking for
A creative thinker who also gets things done
Background in brand, product marketing or category management in FMCG, health, beauty or wellness
Genuinely curious about consumers and trends — reads the market, not just reports
Strong eye for detail on creative and packaging
Comfortable working across teams and moving fast
Experience with a physical product brand essential
Benefits
What we offer
Competitive salary + performance bonus
Based at our Malta headquarters with an international team