Boutique Director

Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995.
Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all defining characteristics of the Geneva-based Swiss Maison.

KEY RESPONSIBILITIES

• Drive boutique performance by achieving ambitious sales targets through strategic clienteling, private appointments, and cultivation of sustainable relationships with VIPs, UHNWI and business partners.
• Achieve business targets, KPI’s and sales in accordance with the brand retail strategy
• Lead, inspire, and develop a high-caliber team, fostering a culture of excellence, accountability, and continuous growth
• Act as a true Maison ambassador on the floor, delivering and coaching an elevated, personalized client experience
• Curate and execute local activations and exclusive events to expand clientele and strengthen brand desirability
• Ensure impeccable visual merchandising and boutique presentation aligned with brand identity and storytelling
• Oversee operational excellence including inventory integrity, CRM discipline, security protocols, and compliance

BUSINESS DEVELOPMENT AND SALES

• Exceed boutique sales targets in accordance with brand retail strategy
• Analyze business data and propose and implement sales strategies to improve KPI’s
• Plan and implement monthly meetings and weekly actions
• Implement regular in-store and local events as per the retail activation calendar to drive sales for existing clients, generate new business and grow client base
• Build and develop external networks with business partners on behalf of the brand e.g. hotels, embassies, media, celebrities, etc.
• Communicate directly with Regional office in Singapore in regard to KPIs, CRM, Sales, Inventory, and other relevant topics to maximize business operations.

CLIENTELING

• Demonstrate leadership by playing an active role inside and outside the boutique through hosting clients, and ensure best personalized client experience is provided
• Promote a culture of service excellency within the boutique
• Create unique, memorable and awe-inspiring experiences for clients to keep them engaged with the brand
• Deliver meaningful, one-to-one personalized service by anticipating clients’ needs and preferences
• Identify, recruit and convert new prospects by leveraging digital and physical tools

PEOPLE MANAGEMENT & DEVELOPMENT

• Create a positive, collaborative, engaging and high-performing environment for the sales team
• Inspire a client-centric mindset
• Promote a culture of learning within the team by ensuring regular skills coaching, brand education, product knowledge and competitor awareness
• Develop strategies to improve individual and team performance
• Identify high-potential Sales Ambassadors and develop them for career evolutions within the brand

FINANCIAL CONTROL & REPORTING

• Ensure timely qualitative and quantitative business reports
• Constantly monitor KPIs and define and implement action plans to achieve targets
• Manage the staff incentive and commission reports
• Ensure inventory is properly maintained, secured and accounted for via regular stock-take and product maintenance
• Compliance with procedures and with legal, fiscal and customs regulations

STORE MANAGEMENT AND OPERATIONS

• Responsible for maintaining a high level of display, visual merchandising, and Boutique condition and environment, in coherence with Brand guidelines.
• Act as the “face” of the Boutique and as Brand Ambassador in and outside of Boutique.  Build Brand and Boutique awareness and equity. Demonstrate brand ambassadorial skills, at any given time, with partners, prospects and clients
• Maintain professional and respectful relationships with service suppliers or boutique neighbors.
• Comply with Group and Brand procedures
• Oversee store stock