Associate Partner Activation Manager
Samba TV
Associate Partner Activation Manager
Samba TV
Delivers TV audience measurement and insights
Salary Range: 96000 to 108000 (Currency: USD) (Pay period: per-year-salary)
Serve as the go-to expert on platform capabilities and limitations, supporting both internal teams and external partners/advertisers.
Troubleshoot segment issues ahead of escalation — understanding nuances of platforms and expected SLAs for for modeling and distribution.
Lead onboarding, auditing, and taxonomy strategy for data partners and agencies.
Create and present business reviews for data partners.
Own custom partner reporting as required and maintain accuracy of taxonomy pricing and destinations.
File and escalate platform tickets between account teams and Engineering/Product — covering access requests, cross-region data bridging, segment permissions, importer/ID mapping, and export capability.
Support identity match testing and onboarding architecture for new data imports (S3/SFTP).
1–3 years of experience in ad tech, programmatic operations, partner/account management, or a related platform-support role.
Working knowledge of DSPs (The Trade Desk, DV360) and how audience segments surface, price, and activate within them.
Familiarity with data partner or SSP integrations and segment/taxonomy management.
Comfort troubleshooting technical issues and coordinating across account, product, and engineering teams.
Eagerness to expand knowledge across programmatic ecosystems, audience targeting, and identity resolution.
Strong Excel proficiency (SUMIFS, INDEX/MATCH, pivot tables, VLOOKUP).
Excellent written and verbal communication skills for both internal and client-facing contexts.
BA/BS in Marketing, Business, Data, or a related field.
Direct experience with identity or data partners such as Acxiom, Experian, or ThinkNow.
Familiarity with S3/SFTP data onboarding and audience file formatting methodology.
Intimate knowledge of Programmatic advertising with working knowledge of DMPs, DSPs, SSPs, and identity resolution.
Working knowledge of SQL.
Proficiency with CRM and project management tools (Salesforce, Jira, Asana, etc.)
Samba TV collects and analyzes TV viewing data to help advertisers, broadcasters, and content creators understand what people watch. It embeds its technology in about 35 million smart TVs across 20 brands, creating a large viewership database and a household identity graph. The system works by using a proprietary multi-source panel from participating TVs to gather viewing activity, then turning that data into insights and analytics that clients can use to plan ads, optimize content, and measure performance. What sets Samba TV apart is the size and scope of its data: it claims the largest end-to-end viewership dataset and identity graph in the industry, with a panel hundreds of times larger than typical measurements and broad brand partnerships, while offering privacy controls for viewers who opt in or out. The company aims to provide data-driven, actionable insights to improve advertising effectiveness and content delivery across the global smart TV market.
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