What You’ll Do

• Market Penetration Strategy: Craft and implement comprehensive strategies aimed at maximizing the adoption of USD3 and EUR3 among developers and businesses, highlighting their utility within the financial ecosystem
• Brand and Product Awareness: Direct targeted marketing initiatives to bolster the visibility and understanding of USD3 and EUR3 within the crypto market, underscoring their stability and trustworthiness
• Partnership Development: Forge strategic alliances within the cryptocurrency and fintech sectors to encourage broad acceptance and utilization of USD3 and EUR3
• Community Engagement and Education: Actively engage with cryptocurrency communities across platforms like Telegram, Discord, and Twitter
• Create and manage dedicated channels and groups to foster discussions, share updates, and gather feedback, ensuring a vibrant and informed community around USD3 and EUR3. Organize AMA (Ask Me Anything) sessions, community contests, and informative webinars to educate and engage community members
• Performance Metrics Analysis: Continuously track and assess key performance indicators, adapting strategies to enhance developer engagement and corporate adoption of USD3 and EUR3
• Cross-functional Teamwork: Collaborate closely with the product, development, and sales departments to ensure a unified approach to expanding the market and refining product offerings.

Experience Requirements

• At least 5 years in growth marketing, specifically in cryptocurrency or stablecoins, with a strong emphasis on digital community building
• Demonstrated success in launching or marketing cryptocurrencies or stablecoins, marked by significant adoption rates and heightened market awareness
• Proven expertise in developing and executing market penetration strategies in the cryptocurrency domain, especially in the US market

Required Qualifications or Skills

• Bachelor’s or Master’s in Marketing, Business, or a related field is preferable but not essential In-depth knowledge of the cryptocurrency industry, with a particular focus on stablecoins
• Advanced skills in digital marketing, SEO, PPC, and community engagement, specifically tailored for the crypto audience
• Exceptional ability to communicate complex cryptocurrency concepts to diverse audiences
• Strong leadership and project management capabilities, with agility in navigating the fast-paced and evolving crypto market

Platform/Software Experience Necessary

• Skilled in the use of digital marketing and analytics tools like Google Analytics, SEMrush, and Ahrefs, relevant to the crypto market
• Proficient in CRM and sales management software, such as Salesforce, for effective lead tracking and nurturing within the crypto sector
• Experienced in managing and growing digital communities on platforms critical to the crypto community, such as Telegram for real-time chat groups, Discord for community building and engagement, and Twitter for widespread communication and updates
• Knowledgeable about influencer marketing platforms and tools for identifying and collaborating with influential figures in the cryptocurrency landscape

What We offer

• Attractive monthly salary paid in line with experience
• Vacation, sick, and paid holidays
• Full-time: 5/2 (Saturday and Sunday days off)
• A modern office-based workplace with all necessary equipment located in San Francisco
• A team of top international professionals to learn from
• Multicultural working environment