Growth Marketing Manager

Responsibilities

• Own Campaign Strategy & Execution for Specific Verticals and Segments
• Develop and implement comprehensive marketing strategies across multiple platforms, ultimately owning growth marketing for certain segments and verticals
• Manage and optimize end-to-end campaign execution, from planning to analysis
• Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery


• Regional Events
• Plan and execute end-to-end marketing campaigns for regional events, including webinars, sales-driven events and local meetups, with a strong focus on European markets
• Collaborate with sales teams and stakeholders to maximize event visibility and engagement
• Measure and analyze the effectiveness of regional marketing efforts and adjust strategies as needed


• Email Marketing
• Design and execute targeted email marketing campaigns to drive engagement and demand
• Develop personalized email content and strategies
• Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions


• Digital Marketing
• Create strategy on how to leverage various digital marketing opportunities, including Google Ads, Social Ads and local media/regional partnerships across different geographies and languages
• Integrate digital campaigns together with other channels, to ensure a consistent message and experience for customers and prospects


• Data Analysis & Reporting
• Utilize data-driven insights to guide marketing strategies and decisions
• Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities
• Provide regular reports and recommendations to senior management based on campaign performance and market trends

Qualifications

• 3+ years of experience in growth marketing, field marketing, digital marketing, or a related role with a proven track record of managing successful multi-channel campaigns
• B2B SaaS and start-up experience is a plus
• Strong understanding of regional event marketing, particularly pre and post event marketing
• Familiarity in leveraging marketing automation tools (Salesforce, Marketo, Salesloft) and digital advertising platforms (e.g., Google Ads, LinkedIn)
• Strong project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners