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Full-Time

Digital Dealer Advisor/Consultant

Eastern Region, NJ NY area

Posted on 10/30/2024

J.D. Power

J.D. Power

1,001-5,000 employees

Data & Analytics
Automotive & Transportation

Senior

Jackson Township, NJ, USA + 1 more

More locations: New York, NY, USA

80% travel required in the Eastern Region (NJ, NY Areas).

Category
IT Consulting
Consulting
Required Skills
Social Media
SEO
Google AdWords
Requirements
  • Minimum of 5+ years’ experience working directly with Dealerships in digital marketing
  • 3+ years working in the automotive industry with some time in automotive digital marketing companies preferred
  • General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
  • Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting or executing campaigns
  • Engaging personality with the ability to connect with a diverse range of people
  • Self-starter with ability to manage multiple projects
  • Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track
  • Ability to deliver instructions in a clear and concise manner, providing the proper materials and documentation when necessary
  • Excellent verbal and written communication skills and confident with group presentations
  • Identify risk and work with other leaders and internal groups to resolve conflict
  • Superior analytical and organizational skills and demonstrated ability to pay attention to details
  • Take ownership and accountability over the process ensuring success
  • OEM and Dealer oriented team player with the ability to motivate the internal team while providing program leadership
  • Ability to travel up to 80%
Responsibilities
  • Act as the trusted digital advisor to the OEM’s Dealer body conducting program performance reviews, vendor recommendations, and overall digital consultative services that drives improvements in the Dealers sales and service business
  • Exhibit proficiencies in Dealership Websites, SEO, SEM, Social Media, Reputation Management, CRM and Google AdWords
  • Work independently while keeping the management team advised on accomplishments
  • Provide support and training to both Dealers and regional teams on digital marketing products, services, and best practices
  • Stay up to date on the latest digital trends and align dealers with the program’s digital products and services
  • Conduct regular reporting on digital performance metrics with the goal to identify opportunities within Dealers and Zones
  • Understand cross tier program benefits and communicate these with dealer
  • Engage and educate our Dealer body on Digital Marketing Strategy and best-practices
  • Have an in-depth knowledge of lead management and customer communication processes
  • Drive efficiencies in dealer process and best-practices to increase sales and participation in program
  • Work with dealers to problem solve digital marketing concerns
  • Consult with dealers to educate on OEM Digital systems and processes

Company Stage

N/A

Total Funding

N/A

Headquarters

Westlake Village, California

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • J.D. Power's recognition of brands like Porsche and Hyundai in their studies highlights its influence and authority in the automotive sector.
  • The launch of the J.D. Power Marketplace for auto dealers could create new business opportunities and revenue streams.
  • J.D. Power's customer service certification program, as seen with Holiday Inn Club Vacations, underscores its role in setting industry benchmarks for service excellence.

What critics are saying

  • The introduction of a new methodology for ranking car rental companies may lead to inconsistencies or confusion among clients accustomed to previous reports.
  • Expanding studies into new areas like robotaxis could stretch J.D. Power's resources and expertise, potentially impacting the quality of their insights.

What makes J.D. Power unique

  • J.D. Power's redesigned methodology for ranking car rental companies enhances precision, setting it apart from competitors who may not update their evaluation processes as frequently.
  • The expansion of J.D. Power's robotaxi study to major cities demonstrates its commitment to staying at the forefront of emerging transportation technologies.
  • J.D. Power's collaboration with Superior Integrated Auctions to launch a marketplace for auto dealers showcases its ability to innovate within the automotive industry.

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