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LBA Hospitality

Manages and develops hotels for ownership groups

Guest Service Representative

Full-Time
No salary listed
Entry
Lebanon, TN, USA
In Person
Food Service & HospitalityHotel Guest Services

About the job

Requirements
  • Potential associates must pass appropriate security clearances.
  • Experience in service, sales, telesales, or guest-relations industries is preferred.
  • A high school diploma or equivalent is required.
  • The associate must be able to stand, lift, bend, learn, read, concentrate, think, and communicate.
  • The associate must be able to push or pull 60 pounds unassisted and lift or carry 30 pounds unassisted.
  • The associate must be able to stand for eight hours and bend, stretch, and reach.
  • The associate must be able to see and hear.
  • The associate must be able to communicate with associates and guests.
  • Knowledge of the entire property, staff, services, operating hours, room types, locations, rates, and discounts is required.
  • Knowledge of the Frequent Stay Program is required.
  • Knowledge of reservation procedures, including cancellations and walking guests, is required.
  • Knowledge of phone etiquette and answering procedures is required.
  • Knowledge of area shopping, dining, entertainment, and travel directions is required.
  • Knowledge of daily hotel operations, daily events, bulletin boards, changes, procedures, and events is required.
  • Knowledge of Manager on Duty functions is required when necessary or scheduled.
  • The associate must be computer literate and able to operate the property management system to post charges, compute bills, collect payments, and make change.
  • Proficiency in written and verbal English is required.
  • Problem-solving and conflict-resolution skills are required.
  • The associate must be able to multitask while remaining associate- and guest-service-centric.
  • The associate must be able to communicate with guests and coworkers, receive and transmit mail, phone, and written messages, and relay pertinent information using communication logbooks.
  • The associate must be able to assist with guest issues professionally while maintaining a hospitable attitude.
  • The position requires physical presence at the hotel and is not conducive to telecommuting or remote work.
  • The associate must be available to work any day or shift, including weekends.
Responsibilities
  • Provide excellent guest service in an efficient, courteous, and professional manner while following hospitality standards, guidelines, and procedures.
  • Execute selling strategies to enhance hotel revenue.
  • Support total front-office operations and act as Manager on Duty as needed.
  • Respond immediately to guest requests.
  • Represent the hotel during morning and afternoon hours.
  • Maintain thorough communication with management staff.
  • Greet and register guests, provide room assignments, maintain guest privacy, and accommodate special requests when possible.
  • Promote and sell hotel services and amenities.
  • Promote repeat business by taking future reservations and recommending alternate same-brand products.
  • Identify potential sales leads and contacts through guest interaction and report them to the appropriate individual.
  • Keep housekeeping and other departments informed of special requests, late checkouts, and special-needs areas.
  • Check all credit cards for validity before the end of the shift.
  • Learn and use the property management system.
  • Ensure that cash, checks, and miscellaneous departments are balanced at the end of each shift.
  • Assist in food and beverage, property cleanliness, laundry, housekeeping, and other departments as needed for guest satisfaction.
  • Maintain a clean and professional lobby and dining area, including dusting, vacuuming, and cleaning tables.
  • Maintain thorough knowledge of emergency procedures.
  • Practice safety standards, remain alert to hazardous conditions, and report or correct hazards immediately.
  • Report unusual occurrences or requests to the manager.
  • Maintain required certification.
  • Use the Service Recovery Log and other communication logs for shift-to-shift handoffs.
  • Maintain stock and cleanliness in the market area.
  • Follow approved laundry procedures and operate washers and dryers where applicable.
  • Assist with folding linen according to proper standards.
  • Perform other duties as assigned.
Desired Qualifications
  • Service, sales, telesales, or guest-relations industry experience is preferred.

About the company

LBA Hospitality manages and develops hotels for ownership groups, with central teams handling sales, pricing, marketing, accounting and human resources. Its portfolio spans full-service, select-service and extended-stay properties under franchise brands such as Marriott, Hilton, Hyatt, IHG and Best Western. Owners hire LBA to plan hotel openings and coordinate property teams around guest service, brand standards, budgets and sales. Property leaders oversee daily work, drawing on corporate support while LBA earns business from management and development assignments. LBA began with its first Dothan hotel in 1973 and is headquartered in Dothan, Alabama.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Dothan, AL

Founded

1973

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Simplify's Take

What believers are saying

  • Guest ratings earn recognition: two LBA-managed hotels won Marriott Chairman's Awards in June 2026, partly for recommendation scores.
  • Advancement has a visible example: LBA's August 2026 profile followed Emma Moore's rise to regional director overseeing 22 hotels.
  • Corporate teams show staying power: LBA says nearly half have worked there for at least 10 years.

What critics are saying

  • Hotel staffing remains a pressure point: LBA's HR manager flagged hiring and turnover challenges in September 2026.
  • Owners control management assignments: LBA's September 2026 Westin San Antonio North takeover followed an ownership change.
  • Renovations add project demands: LBA's September 2026 Westin San Antonio North announcement planned work through 2028.

What makes LBA Hospitality unique

  • LBA handles brand debuts: it opened the first Home2 Suites, Hyatt Studios and LivSmart Studios hotels.
  • Restaurant operations expand the work: LBA manages 40-plus dining outlets and 14 independent concepts.
  • Outside owners shaped LBA's model: a 16-hotel relationship began its third-party hotel management business.

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