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Syndigo

Cloud-native MDM, PIM, PXM platform

Senior Partner Marketing Manager - Strategic Alliances

Brand & Creative MarketingUpdated on Nov 9
Full-timeRemote in USA

About the Job

Requirements

  • At least 5 years of experience in B2B SaaS partner marketing.
  • Experience developing and executing integrated marketing campaigns.
  • Strong project management and organizational skills, including the ability to manage multiple initiatives simultaneously.
  • Exceptional written, verbal, and presentation communication skills.
  • Experience working cross-functionally with Sales, Marketing, Product, and Partner organizations.
  • Deep understanding of supporting strategic technology alliances, cloud providers, systems integrators, consulting partners, or channel partners.
  • A track record of managing Market Development Funds (MDF) or partner co-marketing programs.

Responsibilities

  • Develop and execute partner marketing strategies that support Syndigo's strategic business objectives and partner ecosystem.
  • Build trusted relationships with partner marketing organizations and serve as Syndigo's primary marketing point of contact.
  • Identify new opportunities to increase partner engagement, joint selling, and co-marketing activities.
  • Support the launch of new partnerships through coordinated marketing and go-to-market plans.
  • Plan and execute integrated co-marketing campaigns with strategic partners, including webinars, eBooks, white papers, customer stories, digital campaigns, executive events, and industry sponsorships, as well as the content associated with those programs.
  • Develop partner-specific solution messaging, value propositions, sales plays, and co-branded positioning that clearly articulate the combined value of Syndigo and its strategic partners.
  • Develop scalable partner marketing playbooks and repeatable campaign frameworks.
  • Partner with Sales Enablement to deliver onboarding and training programs that improve partner readiness and sales effectiveness.
  • Drive adoption of Syndigo messaging and value propositions across partner organizations.
  • Help manage Syndigo's Market Development Fund (MDF) program in partnership with the Alliances organization.
  • Collaborate with partners to develop effective co-marketing plans utilizing MDF investments.

About the Company

Syndigo

Cloud-native MDM, PIM, PXM platform

Syndigo provides a cloud-native platform that helps retailers, brands, distributors, and manufacturers manage and share product information across the digital shelf. It centralizes data with Master Data Management (MDM), Product Information Management (PIM), and Product Experience Management (PXM), plus Digital Shelf Analytics and content syndication, delivering content through an integrated hub and networks via subscriptions and enterprise solutions. What sets Syndigo apart is its end-to-end suite—combining data management, experience optimization, analytics, and distribution in one platform for thousands of global customers across many industries. Its goal is to speed up workflows, boost productivity, and scale operations so products reach shoppers accurately and efficiently across all digital channels.

Company size
1,001-5,000
Company stage
Debt Financing
Total funding
$118.9M
Headquarters
Chicago, IL
Founded
1973

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