Full-Time

Performance Marketing Manager

Posted on 10/4/2025

Fetch

Fetch

1,001-5,000 employees

Receipt-scanning rewards mobile app

Compensation Overview

$115k - $125k/yr

+ Equity

Remote in USA

Remote

Remote work allowed anywhere in the United States. Company offices: Madison (WI), Birmingham (AL), Chicago (IL).

Category
Data & Analytics (1)
Required Skills
Google AdWords
Excel/Numbers/Sheets
Requirements
  • 4+ years of experience in performance marketing, ideally with a focus on mobile app growth
  • Proven track record managing paid acquisition campaigns with measurable results
  • Experience managing and optimizing large-scale budgets
  • Strong knowledge of digital advertising platforms (Meta Ads, Google Ads, TikTok, ASA, DSPs)
  • Experience with ASO best practices and tools (e.g., AppTweak, Sensor Tower, Mobile Action)
  • Analytical mindset with proficiency in data-driven decision-making; comfortable with Excel/Sheets, BI tools, and MMPs (AppsFlyer, Adjust, Branch)
  • Skilled at adapting with agility and maintaining momentum in dynamic, fast-paced settings
  • Excellent project management and cross-functional collaboration skills
  • Creative thinker who can partner with design and content teams to produce compelling ad creatives
Responsibilities
  • Plan, launch, and optimize paid user acquisition campaigns across platforms such as Meta, Google UAC, TikTok, Apple Search Ads, and other relevant networks
  • Monitor performance metrics (CPI, ROAS, LTV, retention) and optimize campaigns to meet growth targets
  • Collaborate with creative teams to develop ad concepts, test new formats, and refine messaging
  • Own ASO strategy including keyword optimization, creative testing, and conversion rate optimization on the App Store and Google Play
  • Run A/B tests across ad creatives, landing pages, and app store assets to continuously improve performance
  • Manage budgets and forecasting, ensuring efficient allocation of spend
  • Partner with analytics and product teams to understand user behavior, attribution, and cohort performance
  • Lead with AI to automate work streams and drive innovations that enhance marketing effectiveness and operational efficiency
Desired Qualifications
  • Experience with rewards-driven apps
  • Familiarity with SQL or deeper analytics skills
  • Experience running multi-cultural ad campaigns, tailoring messaging and creatives for diverse audiences

Fetch Rewards is a mobile rewards app that helps people save money on groceries by earning points for scanned receipts. Users scan their grocery receipts after shopping, and the app automatically identifies eligible products to award points, which can be redeemed for gift cards and merchandise. The service works through partnerships with brands and retailers that pay Fetch Rewards to promote products and engage customers, with revenue coming from brand partnerships and advertising. The app emphasizes a simple experience that lets consumers save money without changing their shopping habits. Compared to competitors, Fetch Rewards combines broad brand partnerships with automatic receipt parsing and a focus on easy, everyday savings through a familiar mobile interface. The goal is to give users a straightforward way to earn rewards on their regular purchases while providing brands with ways to reach shoppers and drive engagement.

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$850.1M

Headquarters

Madison, Wisconsin

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Morgan Stanley invested $110M debt in 2025 for user growth.
  • Fetch achieved profitability in Q4 2023, secured $50M more.
  • Fetch hired first CAIO Gowtham Gundu to lead AI strategy.

What critics are saying

  • Ibotta erodes Fetch's base with superior targeted cashback.
  • Rakuten crushes Fetch Shop via Walmart, Target partnerships.
  • AI-generated receipt fraud causes payout losses, partner exodus.

What makes Fetch unique

  • Fetch rewards points on every receipt from any store without coupons.
  • Fetch Shop enables online rewards via app and browser extension.
  • Fetch provides brands 360-degree shopping insights from 28 monthly receipts.

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Benefits

Stock options

401k match

Medical, dental, & vision

Pet insurance

Education reimbursement

Flexible PTO

Parental leave

Flexible work schedule

Hybrid work environment

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

2%
Latham & Watkins LLP
Oct 7th, 2025
Latham & Watkins Advises Fetch Rewards on Series of Strategic Growth Financing Transactions

Firm represents leading unicorn consumer loyalty technology company on debt and customer acquisition flow facilities supporting the company’s continued growth.

Stock Titan
Sep 16th, 2025
Morgan Stanley Invests $110M in Fetch

Morgan Stanley Private Credit has led an incremental senior debt financing for Fetch, increasing the existing debt facility to $110 million. This investment aims to accelerate user growth and innovation as Fetch expands into new market verticals. The funding will support product development, AI and machine learning technologies, and user base growth. Fetch's CFO, Gideon Oppenheimer, and Ashwin Krishnan from Morgan Stanley expressed optimism about the partnership and Fetch's growth trajectory.

PR Newswire
Jul 29th, 2025
Fetch Taps Kard to Unlock More Offers for Consumers, Bringing the Power of America's Rewards App to More Brands

MADISON, Wis., July 29, 2025 /PRNewswire/ - Fetch, America's Rewards App, today announced its collaboration with Kard, a rewards infrastructure and demand platform, to expand offers on the Fetch app and reach new brands looking to attract and retain lifelong consumers.

The CDO TIMES
Jun 26th, 2025
Fetch Appoints First-Ever CAIO to Accelerate Company's AI-First Vision - PR Newswire

Gowtham Gundu joins Fetch as the company's first-ever Chief AI Officer to lead its AI and ML strategy

Advanced Television Ltd.
Jun 11th, 2025
Fetch, Kochava launch Loyalty+ programme

The partnership unites Fetch's universal rewards ecosystem with Kochava's omnichannel measurement and attribution technology.

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