Full-Time

Senior Product Manager

Posted on 10/29/2024

2K

2K

1,001-5,000 employees

Develops and publishes interactive video games

No salary listed

Senior

Austin, TX, USA

Category
Product Management
Product
Required Skills
Product Management
Data Analysis
Requirements
  • 5+ years of experience, including product management, production, live ops, game design, or other related fields. Experience working on AAA or Strategy games with post-launch content and iteration loops.
  • Experience working in games/games economies for Live Services and ongoing-engagement titles.
  • Data-informed decision maker who is able to balance business priorities, customer perspective, resources, capacity, and partner needs.
  • Intimate, strong understanding of ongoing, service-based products and their methodology - including drivers of performance, player needs/sensitivities and content models.
  • Excellent interpersonal, written, and verbal communication skills, with the ability to simplify, structure, and communicate information for all levels of the organization.
  • Strong preference for being a fire marshal vs. a firefighter. Able to identify, communicate, and mitigate risks before they are problems.
  • Able to thrive in ambiguous environments and enjoy creating clarity.
  • Abstract-capable problem solver who can pull out patterns and instances into themes, theses, and strategies.
  • Alignment-building bias. Preference for collaboration, influence and education to get results.
Responsibilities
  • Closely collaborate with development and publishing teams to define Live Services product & business strategy for multiple unannounced projects.
  • Collaborate with studio and publishing teams to build Live Services plans (e.g., in-game store, events, messaging, personalization, progression systems, economy, and post-launch content delivery), which improve engagement, retention, and lifetime value in harmony with franchise objectives & player expectations. Effectively communicate to both studio and publishing teams for implementation.
  • Use data, insights (research), and user testing to build a deep understanding of player behaviors, engagement patterns, content preferences, and player trust.
  • Advise and implement the goals and benchmarks to measure player base health and business performance. Track, analyze, and deliver consolidated updates on live service performance to the studio, publishing, and leadership teams.
  • Define telemetry needs, KPIs, reporting, and analyses needed to develop insights into player behaviors in partnership with the Analytics team. Analyze data and translate it into insights and strategies that enable us to meet and exceed core franchise targets.
  • Build messaging, campaign, and upsell strategies in collaboration with Performance Marketing and the development teams to ensure engagement and conversion.
  • Work alongside Commercial Growth teams to build strategies for pricing, in-game promotions, SKUs, and ongoing content.
  • Manage and mentor other Product Managers, prioritizing work across multiple projects and setting expectations around outputs.
  • Market Intelligence – Deliver research and thought leadership on live services industry landscape, trends, competitor products, and recommendations that help us grow and evolve our thinking.
  • Be the Product Champion – Share insights, processes, and lessons learned with other studio & publishing teams.
  • Be the Player Advocate – Understand and advocate for the player’s perspective to ensure the development of fair and balanced engagement & monetization models that empower customer choice and value for time.

2K develops and publishes video games, catering to a wide audience that includes casual gamers, hardcore enthusiasts, and professional eSports players. The company collaborates with well-known game studios like Supermassive Games and Firaxis Games to create engaging titles across various genres. For example, they have produced games such as "The Quarry," an interactive horror drama, and "TopSpin 2K25," a tennis simulation featuring real-life players and exclusive items. 2K generates revenue through direct game sales, downloadable content (DLC), in-game purchases, and seasonal passes, which enhance the gaming experience. Their approach to working with top-tier developers and offering a diverse range of gaming options sets them apart from competitors. The goal of 2K is to provide high-quality interactive entertainment that appeals to a broad spectrum of gamers.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Novato, California

Founded

2005

Simplify Jobs

Simplify's Take

What believers are saying

  • Cross-platform play trend could expand 2K's multiplayer game user base significantly.
  • Cloud gaming services may increase 2K's audience by reducing hardware dependency.
  • Growing eSports popularity offers 2K new engagement opportunities through tournaments and live events.

What critics are saying

  • Lego's entry into video games could increase competition in family-friendly segments.
  • Mafia: The Old Country's low price may impact revenue if sales volumes are insufficient.
  • PGA TOUR 2K25 faces a competitive market, potentially affecting its market share and sales.

What makes 2K unique

  • 2K collaborates with top-tier studios like Supermassive and Firaxis for unique game experiences.
  • The company integrates real-world brands into games, enhancing player engagement and revenue.
  • 2K's diverse portfolio includes sports, horror, and simulation games, appealing to varied audiences.

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Benefits

Health Care Benefits

Health Savings Account (HSA) Including Company Contribution

Employee Stock Purchase Plan

401k Retirement Plan

Life and Disability Benefits

Group Legal Plan

Wellbeing Program

Childcare Benefits

Flexible Spending Account (FSA)

Generous Compassionate Leave

Companywide End of Year Break

Company News

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