Demand Generation Manager

Why Us?

• We’re proud to be Great Place to Work-Certified™️2025 for 2 years running.
• We have been named a Global Winner of the 2026 Gallup Exceptional Workplace Award for the third year running.
• We have the highest Net Promoter Score on the ASX, the World's best customer experience & crowned in 2020 at the World Communications Awards.
• You’ll make an impact: Enjoy being part of a driven team with a collaborative culture that values decision-makers and action.
• We Invest in you: Accelerate your career through our learning and development opportunities - think Gallup strengths-based training, defined career pathways and fantastic internal mobility opportunities across the group.

What You'll Be Doing

Develop and execute demand generation strategies that support business growth, increase market visibility, and generate a consistent pipeline of qualified leads.
This role is a high visibility role reporting directly to a Managing Director and partnering closely with the CMO.
Lead the end-to-end delivery of multi-channel campaigns including ABM, events, thought leadership and digital  focused on acquisition, engagement, and lead conversion.
Work closely with stakeholders from Sales, Channel, Product to build campaigns that are aligned to shared business objectives and priorities.
Actively participate in campaign kick-off meetings and go-to-market planning, bringing insights around timing, tactics, and audience segmentation.
Ensure seamless lead handoff and alignment with Sales teams, with clarity around lead qualification criteria and campaign intent.
Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
Identify and act on opportunities to improve campaign efficiency and effectiveness. whether through creative testing, targeting refinements, or new channel opportunities.

About You

Multiple years experience in similar marketing or demand generation roles within a MSP, Technology, Cloud or Telecom organisation or within B2B marketing agencies supporting MSPs customers.
Experience building and driving campaigns end-to-end from concept to execution.
Strong commercial acumen and proven experience working closely with the sales team.
Experience generating sales qualified leads not just marketing leads.
Experience in customer engagement, retention and/or lifecycle management roles.
Experience working with marketing automation platforms such as Pardot or Salesforce.
Product marketing experience.
Self-driven and a team player.
Self-starter with the ability to deal with multiple stakeholders and manage complex scenarios.
Experience with NPS program is desirable.