Senior Director - Digital Merchandising & Cobrand Product

JOB SUMMARY

The Sr. Director, Digital Merchandising & Cobrand Product leads the delivery and optimization of digital merchandising and Cobrand experience s across Marriott’s digital channels. Reporting to the VP of Digital Performance, this leader translates  business and merchandising priorities into effective, personalized digital experiences, and uses experimentation, analytics, customer insights, and digital decisioning to optimize placement performance and drive measurable guest and business outcomes.  

The role leads the capabilities and teams responsible for developing and delivering first-party merchandising experiences and provides digital experience leadership for cobrand across web and app. Working across Design, Analytics, Marketing, Cobrand, Loyalty, Product, and Technology, the Sr. Director advances scalable merchandising and decisioning capabilities that improve the relevance and effectiveness of Marriott’s digital experiences, to grow engagement, conversion, and incremental revenue.

CANDIDATE PROFILE

Required Qualifications

• 10+ years of progressive experience across digital product management, digital merchandising, eCommerce, personalization, marketing technology, or closely related disciplines, including significant leadership responsibility.

• Demonstrated ownership of strategy, roadmaps, investment priorities, and measurable outcomes for complex, scaled customer-facing web and/or mobile products.

• Experience leading and developing product, merchandising, or cross-functional teams and influencing senior stakeholders across business and technology organizations.

• Strong analytical orientation with experience using experimentation, conversion analysis, customer segmentation, and performance measurement to make product and merchandising decisions.

• Bachelor’s degree in Business, Marketing, Computer Science, Engineering, Information Technology, or a related field, or equivalent practical experience.

Preferred Qualifications

• Experience in travel, hospitality, loyalty, financial services, credit cards, retail media, or other high-scale digital commerce businesses.

• Experience with Adobe Experience Cloud capabilities such as AEM, AEP, Target, Analytics, Workfront and/or adjacent marketing automation and decisioning platforms.

• Experience growing ancillary or partner revenue through digital experiences, including acquisition, conversion, engagement, and offer optimization.

• Experience operating in Agile product environments and managing investment, capacity, dependencies, and business cases across multiple teams.

CORE WORK ACTIVITIES

Digital Merchandising, Personalization & Orchestration

• Translate business and merchandising priorities into effective digital experiences across Marriott’s web and app channels. 

• Determine and optimize how and where merchandising experiences are presented, using experimentation, analytics, customer insights, and performance data to improve engagement, conversion, and incremental revenue. 

• Lead the teams responsible for developing, testing, and delivering first-party merchandising experiences, ensuring solutions are scalable, measurable, and meet experience-quality standards. 

• Partner across Marketing, Loyalty, Design, Analytics, Product, and Technology to deliver and continuously improve digital merchandising experiences.

Cobrand Digital Product & Commerce

• Lead the strategy and roadmap for Marriott’s Cobrand digital experiences across web and app.

• Translate U.S. and international Cobrand priorities into customer-centered digital experiences that improve card discovery, acquisition, engagement, and value realization.

• Partner across Cobrand, Loyalty, Design, Analytics, Product, and Technology to deliver digital experiences aligned to shared business objectives.

• Use experimentation, analytics, and customer insights to continuously optimize Cobrand experiences and performance.

Digital Capability, Team & Cross-Functional Leadership

• Partner with Technology and MarTech leaders to shape the capabilities needed to develop, deliver, measure, and optimize digital merchandising and Cobrand experiences.

• Lead resource planning and dependency management across teams, making informed trade-offs across customer experience, business impact, technical complexity, capacity, risk, and speed to market.

• Lead, coach, and develop a multidisciplinary team responsible for digital merchandising and Cobrand experiences, building the skills and capabilities needed to deliver against evolving business priorities.

• Build strong partnerships across Digital, Marketing, Loyalty, Cobrand, Analytics, Design, and Technology to enable effective execution and continuous optimization.