MarTech & Data Visualisation Specialist - Measurement

About Us

Stagwell Media is a global media agency that delivers performance built to unlock ambition on every platform. As part of Stagwell, the challenger network transforming marketing through AI, Stagwell Media is transforming media through an agile, integrated model that powers growth and helps brands navigate an evolving marketplace. Powered by next-generation agentic technology, including The Media Machine, its AI-native operating system, the agency accelerates optimization, maximizes media investment efficiency and drives higher-quality audience engagement. With more than 2,300 experts across 50+ markets, Stagwell Media delivers transformative results for leading global brands including Lenovo, DP World, and P&G.

Overview

We are looking for a MarTech & Data Visualisation Specialist to transform marketing and digital data into actionable insights while supporting accurate tracking, measurement and reporting across media and digital platforms. The role will have a 60% focus on Data Visualisation, BI and Insights and a 40% focus on MarTech, digital tracking and measurement. The ideal candidate will be hands-on with Power BI or Tableau, SQL and Google BigQuery, alongside practical knowledge of GA4, Google Tag Manager, Firebase and mobile measurement platforms. You will collaborate with media, performance, planning, analytics and client teams to build effective reporting solutions, maintain data quality, troubleshoot tracking issues and turn complex datasets into clear, actionable recommendations.

Responsibilities

1. Data Visualisation, Dashboarding & Insights — 60%

• Design, develop and maintain interactive dashboards using Power BI or Tableau to track campaign performance, audience behaviour, media delivery, conversions and business outcomes.
• Translate business requirements into intuitive dashboards with appropriate visualisations, filters, drill-downs, calculated measures and reporting views.
• Integrate data from media platforms, advertising channels, web analytics, CRM systems and internal data sources.
• Work with Google Cloud Platform (GCP), particularly BigQuery, to query, prepare and analyse data for reporting.
• Write and optimise SQL queries to support data extraction, transformation, validation and analysis.
• Support data modelling, metric definitions, calculated fields and reporting structures to ensure consistency across dashboards.
• Perform data-quality checks, investigate discrepancies and troubleshoot reporting issues.
• Identify trends, performance gaps and opportunities, translating findings into actionable insights and recommendations.
• Develop reusable dashboard templates and visualisation standards to improve reporting efficiency and consistency.
• Support recurring reports, ad hoc analysis, performance reviews and client-facing presentations.

2. MarTech, Digital Tracking & Measurement — 40%

• Implement, maintain and troubleshoot web and app tracking solutions using Google Analytics 4 (GA4), Google Tag Manager (GTM) and Firebase Analytics.
• Support mobile measurement and attribution implementations using platforms such as AppsFlyer, Adjust, Branch or Kochava.
• Assist with data layer design, event tracking, conversion tracking, tracking specifications and implementation documentation.
• Conduct tracking audits and validate data collection across websites, apps and digital touchpoints.
• Investigate tracking discrepancies, attribution issues, missing events and inconsistencies between analytics platforms and reporting dashboards.
• Collaborate with development, analytics and media teams to ensure tracking requirements are correctly implemented.
• Support the integration of digital analytics data into reporting environments and BI dashboards.
• Maintain tracking documentation and contribute to data governance, measurement standards and implementation best practices.
• Identify opportunities to improve digital measurement, data collection and reporting workflows.
• Stay updated on developments in MarTech, digital analytics, attribution and measurement technologies.

3. Stakeholder Collaboration & Continuous Improvement

• Work closely with media, performance marketing, planning, analytics and client teams to understand business and measurement requirements.
• Translate technical findings and complex datasets into clear, business-focused insights.
• Manage reporting and tracking requests, prioritising deliverables based on business needs.
• Recommend improvements to dashboard usability, reporting processes, tracking accuracy and measurement capabilities.
• Ensure solutions are scalable, reliable and aligned with stakeholder expectations.

Required Skills

• Experience in data visualisation, business intelligence, digital analytics or MarTech implementation.
• Strong hands-on expertise in Power BI or Tableau, including dashboard development and data visualisation.
• Working knowledge of SQL and Google BigQuery, including querying datasets and preparing data for analysis.
• Practical experience with GA4 and Google Tag Manager, including tracking implementation, event configuration and validation.
• Understanding of Firebase Analytics and mobile measurement platforms such as AppsFlyer, Adjust, Branch or Kochava.
• Experience working with marketing, advertising, campaign or digital performance data.
• Understanding of data modelling, KPI definitions, data validation and reporting quality.
• Ability to interpret data, identify trends and communicate actionable insights.
• Strong problem-solving, analytical and stakeholder-management skills.
• Ability to work collaboratively across technical and non-technical teams.

Benefits

• Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
• Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
• Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
• Dedicated L&D Budget for all Teams to upskill & get certified
• All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
• Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
• Monthly Cross Team Lunch
• Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more

Equal Opportunities

We are an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility

We have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees demonstrate commitment to sustainability and inclusivity in their actions and behaviors.