Portnox

Cloud-native Zero Trust NAC platform

Manager – Digital Demand Generation

Performance & Paid MarketingUpdated on Nov 13

Full-timeAustin, TX, USANo salary listed

About the Job

Requirements

Four to six or more years of experience in demand generation, growth, or performance marketing, including hands-on paid search campaign management.
Experience managing paid social and/or review-site advertising programs.
Hands-on experience with a marketing automation platform, including building lifecycle and nurture campaigns.
Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment.
Experience with customer relationship management platforms such as Salesforce and web analytics tools such as Google Analytics or GA4.
Strong budget management, forecasting, and return-on-investment reporting skills across multiple channels.
Experience with landing page and form optimization, including A/B testing.
Familiarity with lead lifecycle management and sales development handoff processes.
Strong analytical skills and ability to use dashboards and data to drive optimization decisions.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Responsibilities

Own end-to-end management of paid search campaigns on Google and Bing, including keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization.
Manage paid placements on review sites such as G2 to reach in-market buyers researching solutions.
Test and scale sponsored newsletter and content placements, running regular tests to identify channels worth scaling.
Manage paid social and video advertising, including LinkedIn and YouTube, targeted at high-intent audiences.
Own campaign landing pages and forms by building, testing, and iterating to improve conversion.
Manage budgets across owned channels and report on spend, cost per lead or acquisition, and pipeline contribution.
Build and continually refine a lead scoring model that reflects buying intent and fit.
Own qualification of inbound leads generated through digital channels and website forms.
Own lead routing and handoff to the sales development team, including handoff service-level agreements and a feedback loop reporting lead quality to originating channels.
Partner with sales development and sales leadership to refine qualification criteria based on downstream lead quality and conversion data.
Own lifecycle nurture programs from initial lead capture through opportunity creation and acceleration after an opportunity opens.
Partner on virtual and in-person engagement events designed to re-engage accounts in active buying stages.
Report on performance across the full funnel, including capture, scoring, qualification, handoff, opportunity creation, and acceleration.
Continuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs.

Desired Qualifications

Experience with sponsored content or newsletter and media placements.
Experience in cybersecurity, information technology, or another technical B2B category.

This role owns Portnox's high-intent, inbound digital demand channels — the always-on paid programs that capture prospects who are actively searching for, comparing, or evaluating solutions like ours. It's a hands-on, execution-heavy role: you'll build, launch, and optimize campaigns directly inside the ad platforms yourself, and lead scoring, qualification, and full-funnel reporting are core parts of the job, not just campaign execution.

Paid & Digital Demand Generation

Own end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization
Manage paid placements on review sites (e.g., G2) to reach in-market buyers actively researching solutions
Test and scale sponsored newsletter and content placements (e.g., TLDR and similar industry newsletters) to reach target buyer audiences, running regular tests to identify channels worth scaling
Manage paid social and video advertising (e.g., LinkedIn, YouTube) targeted at high-intent audiences
Own the landing pages and forms tied to every campaign: building, testing, and iterating to improve conversion
Manage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution

Lead Scoring, Qualification & Handoff

Build and continually refine a lead scoring model that reflects real buying intent and fit, not just activity volume
Own the qualification process for inbound leads generated through digital channels and website forms
Own lead routing and handoff to the sales development team, including handoff SLAs and a feedback loop that reports lead quality back to the channels that generated them
Partner with SDR and Sales leadership to continuously refine qualification criteria based on downstream lead quality and conversion data

Lifecycle Nurture & Funnel Acceleration

Own lifecycle nurture programs end to end — from initial lead capture, through opportunity creation, through acceleration once an opportunity is open
Partner on new engagement formats (e.g., virtual and in-person events) designed to re-engage accounts already in active buying stages

Reporting & Optimization

Report on performance across the full funnel — capture, scoring, qualification, handoff, opportunity creation, and acceleration
Continuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs

What Success Looks Like

Consistent, predictable lead capture through opportunity creation
Regular, disciplined optimization across all paid and owned digital channels
A steady testing cadence that turns promising new channels into scaled, always-on programs
A lead scoring and qualification process that Sales trusts, reflected in fast and consistent handoff
A nurture program that measurably improves opportunity stage progression and revives stalled deals

4-6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns
Experience managing paid social and/or review-site advertising programs
Experience with sponsored content or newsletter/media placements a plus
Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns
Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment
Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4)
Strong budget management, forecasting, and ROI reporting skills across multiple channels
Experience with landing page and form optimization, including A/B testing
Familiarity with lead lifecycle management and sales development handoff processes
Strong analytical skills, comfortable using dashboards and data to drive optimization decisions
Highly organized and self-directed, comfortable owning execution end-to-end
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
Experience in cybersecurity, IT, or another technical B2B category is a plus

About the Company

Portnox

Cloud-native Zero Trust NAC platform

Portnox provides cloud-native Zero Trust access control and cybersecurity solutions with a focus on network access control (NAC). Its cloud-based platform offers network visibility, risk monitoring, and automated security workflows to enforce access policies and maintain compliance across a organization's networks. Revenue comes from subscriptions to the platform and related services. What sets Portnox apart is its scalable cloud-native NAC that integrates visibility, risk assessment, and automated policy enforcement across a wide range of environments—from small and medium businesses to large government and enterprise clients. The company aims to help organizations securely manage who can access their networks and under what conditions, aligning with Zero Trust principles and continuous security posture improvement.

Company size: 51-200
Company stage: Series B
Total funding: $59.5M
Headquarters: Ra'anana, Israel
Founded: 2005

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