Internship

Engagement Strategy Intern

Posted on 1/10/2025

AbelsonTaylor

AbelsonTaylor

201-500 employees

Health and wellness advertising agency

Compensation Overview

$18 - $20Hourly

Chicago, IL, USA

The internship requires a hybrid schedule consisting of remote work and weekly on-site visits to the Chicago office.

Category
Business Research
Project Management
Strategy Development
Business & Strategy
Required Skills
Social Media
Marketing
Data Analysis
Requirements
  • A graduating senior (2025) or an undergraduate junior (graduating 2026)
  • Pursuing a bachelor's degree in business, Marketing, Communication, Advertising, or a related field
  • Organized and always up for a challenge
  • A creative problem-solver with a knack for knowing what content resonates with different audiences
  • Curious about the world around you and about social media in particular
  • A champion of diversity and an inclusive culture, who uses cultural competence to propel agency and client business forward
  • The ability to work independently and reliably on a hybrid schedule consisting of remote and weekly on-site visits to our Chicago office
Responsibilities
  • Work closely with seasoned Engagement Strategists to understand the opportunities, nuances, and best practices of the paid and organic social media and content landscape
  • Begin to understand how to best help our clients connect authentically with consumers in the social sphere
  • Get familiar with consumer trends, brand voice, culture, and the social media landscape to forge deep connections between brands and their audience
  • Conduct data analysis to generate campaign findings, analytic insights, and recommendations to enable continuous, measurable improvement
  • Apply insights to determine top customer targets, approach to targeting and implementation strategy to optimize customer experience and brand exposure
  • Collaborate with fellow interns on a comprehensive, final project to feature in your professional portfolio

AbelsonTaylor focuses on health and wellness advertising, creating narratives that make scientific data relatable. They serve clients in the pharmaceutical and consumer health sectors, including healthcare providers and wellness brands, helping them communicate effectively with both professionals and the public. Their full-service approach includes design, marketing strategies, and campaign management, utilizing multidisciplinary teams to ensure cohesive brand stories. AbelsonTaylor's independence allows for personalized service, and their unique ability to humanize data through storytelling distinguishes them from competitors. The company's goal is to drive engagement and sales by making complex health decisions understandable.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Chicago, Illinois

Founded

1981

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on personalized healthcare marketing boosts AbelsonTaylor's emotional storytelling expertise.
  • Digital health platforms create opportunities for innovative marketing strategies by AbelsonTaylor.
  • Growing wellness industry offers new avenues for AbelsonTaylor's specialized advertising services.

What critics are saying

  • Increased competition from agencies like Juice Pharma threatens AbelsonTaylor's market position.
  • Frequent leadership changes may disrupt AbelsonTaylor's cohesive brand story.
  • Over-reliance on key clients like CSL Behring risks revenue stability.

What makes AbelsonTaylor unique

  • AbelsonTaylor focuses exclusively on health and wellness advertising, unlike generalist agencies.
  • The agency excels in emotional storytelling, humanizing complex scientific data for better engagement.
  • AbelsonTaylor remains independent, allowing personalized and flexible client service decisions.

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Benefits

Wellness programs

Competitive PTO

Friday lunches

Adoption assistance

WFH flexibility

Summer Fridays

401(K) matching

Discounted pet insurance

Learning & development

Community giving

Free snacks

Company News

Roast Brief
Mar 11th, 2025
AbelsonTaylor Group Appoints Patricia Reynolds to Vice President, Marketing Intelligence

CHICAGO, March 11, 2025 - Leading healthcare advertising and marketing firm AbelsonTaylor Group has hired Patricia "Trish" Reynolds, an expert in pharmaceutical advertising analytics and strategy, as vice president of marketing intelligence.

Adweek
Sep 27th, 2024
Revolving Door Roster Updates: Alma, Oliver, Strawberry Frog & More

Healthcare advertising and marketing firm AbelsonTaylor Group has hired Antonio Rivera, a seasoned omnichannel engagement expert, as director of engagement strategy.

MM&M
Sep 12th, 2024
The Escalator: Eli Lilly, BeiGene, RevHealth and more

AbelsonTaylor Group, a 2024 MM+M Agency 100 honoree, hired Justin Zylberman as director of business development.

Reel Chicago
Sep 29th, 2023
AbelsonTaylor names Joy Holbrook as director of integrated production

AbelsonTaylor names Joy Holbrook as director of integrated production.

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Aug 8th, 2023
AbelsonTaylor Group names Janet Barker-Evans as executive vice president, chief creative officer

Leading healthcare advertising and marketing communications network AbelsonTaylor Group has hired innovative creative leader Janet Barker-Evans as executive vice president, chief creative officer.

INACTIVE