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Publicis Groupe

Runs advertising and digital transformation services

Senior Digital Media Planner

Performance & Paid MarketingPosted on Nov 5
Full-timeTurin, Metropolitan City of Turin, ItalyNo salary listed

About the Job

Requirements

  • More than 4 years of work experience in digital media planning in a media-agency context.
  • Advanced use of Excel, including pivot tables, and PowerPoint.
  • Good knowledge of digital planning tools, including Business Manager, Google Analytics, DV360, Campaign Manager, and SA360.
  • Native-level Italian and English proficiency at B1 or higher.
  • Knowledge of digital disciplines including Display, SEM, SEO, Affiliation, Social, and Programmatic.
  • Ability to work in a team.
  • Attention to detail.
  • Analytical and critical mindset.
  • Ability to manage priorities.

Responsibilities

  • Act as the primary point of contact for the client.
  • Be responsible for the client's budget.
  • Assist the digital media lead in developing the annual digital strategy and propose new activations.
  • Produce digital media plans, including negotiating with key publishers.
  • Oversee the setup of digital media campaigns and the creative-asset workflow.
  • Monitor digital media campaign performance and produce post-campaign reports and QBRs.
  • Track the reconciliation process for digital media purchase orders.
  • Maintain relationships with key media partners and identify new partners.
  • Analyze search data and media and marketing information, and share insights with clients.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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