Senior Analyst - Data Operations

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Responsibilities

• Analyzing data and consulting with subject matter experts to design and develop business rules for data processing
• Setting up and/or maintaining dataflows in data wrangling tools like Alteryx or Google Dataprep
• Creating and/or maintaining SQL scripts
• Where applicable, working with data engineers to assure specifications are understood and followed
• Being responsible for ensuring that campaign performance data is easily accessible and reliable
• Monitoring, troubleshooting, and remediating data quality across marketing data systems ensuring full understanding of client deliverables
• Designing and executing data quality checks
• Keeping up to date on digital media operations – new partners, buy changes, etc.
• Governing taxonomy additions, application, and use
• Serving as a knowledge expert for media and site data processes and identifying areas of improvement to ensure appropriate turnaround times and data quality standards are being met
• Evaluating opportunities for simplification and/or automation for reporting and various processes
• Influencing teams towards data-informed decision-making and analytical thinking
• Promoting a culture of process documentation
• Providing guidance on process improvements and best practices for data management
• Working closely with other Data and Analysis teams, providing recommendations and direction on visualization of our data
• Empowering your team to live the Digitas values to be open, bold, and curious

Qualifications

• 3-4 years of applicable experience
• A four-year college degree; advanced degree is a plus
• Strong attention to detail
• Excellent oral and written communication skills
• Passion for problem solving
• Passion for data automation and finding efficiencies in current processes
• Passion for digital marketing, eagerness to learn in a constantly changing space, and a natural curiosity
• Proficient with SQL and data visualization tools (i.e. Tableau, PowerBI, Google Data Studio)
• Knowledge and experience with Python and/or R a plus
• Experience with tools like Alteryx a plus
• Experience working with Google Cloud and AWS a plus
• Comfortable in a fast-paced and deadline-driven environment
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $73,150.00 - USD $101,010.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.