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Nexvel

Social Media Specialist

Part-Time
$23 - $25/hr
Mid
Elkins Park, PA, USA
HybridHybrid work includes office-based work and scheduled on-site client shoots; 10% travel is required.
Social MediaSocial Media Strategy & Management

About the job

Requirements
  • Two to three years of professional social media experience within an agency or in-house client-side marketing team.
  • Strong understanding of Instagram, Facebook, TikTok, LinkedIn, and YouTube, including platform-specific content formats and best practices.
  • Demonstrated ability to create engaging organic social media content.
  • Proficiency in Canva and CapCut.
  • Experience using social media scheduling and publishing platforms such as SocialPilot, Hootsuite, Sprout Social, Sprinklr, Later, Meta Business Suite, or similar tools.
  • Ability to capture high-quality, social-first video and photography using a smartphone and lightweight production equipment.
  • Strong writing and editing skills, including the ability to adapt captions and messaging across different industries and brand voices.
  • Understanding of basic social media metrics and how to use performance insights to improve future content.
  • Familiarity with artificial intelligence tools and their practical applications in social media content creation and workflow management.
  • Strong organizational skills and the ability to manage multiple client calendars, deadlines, assets, and approval processes.
  • Excellent communication skills and the ability to work both independently and collaboratively.
  • Willingness to travel to client locations for scheduled content shoots.
  • Reliable transportation is required.
Responsibilities
  • Develop monthly content calendars and post concepts aligned with each client’s brand, audience, and marketing priorities.
  • Travel 10% to client locations throughout Philadelphia, Bucks County, Montgomery County, and surrounding areas to capture social-first video and photography.
  • Create branded graphics, carousels, stories, and other organic social content using Canva.
  • Edit Reels, TikToks, and other short-form videos using CapCut, in-platform editing tools, Adobe Creative Suite, Canva, or similar software.
  • Write engaging captions and adapt messaging across different industries, audiences, and brand voices.
  • Schedule, publish, and quality-check content across multiple social platforms using scheduling and publishing tools.
  • Stay current on social media trends, content formats, platform updates, trending audio, and audience behavior.
  • Review automated social media reports and basic performance metrics, including reach, engagement, video views, watch time, audience growth, and top-performing content.
  • Use performance insights to improve future content concepts, formats, posting schedules, and creative execution.
  • Partner with the account lead to gather client input, manage content approvals, and ensure content aligns with broader marketing priorities.
  • Use artificial intelligence tools to support research, ideation, caption development, content repurposing, workflow efficiency, and quality control while maintaining human oversight and brand accuracy.
Desired Qualifications
  • Agency experience or experience supporting multiple brands or accounts.
  • Experience with Adobe Creative Suite, in-platform editing tools, or similar creative software.
  • Experience with home service businesses.
  • Experience running Meta advertisements.

About the company

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