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Publicis Groupe

Runs advertising and digital transformation services

Manager – Media

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeDubai - United Arab EmiratesNo salary listedIn-person

About the Job

Requirements

  • Bachelor's degree in marketing, advertising, or a related field.
  • Five to seven years of experience in media planning or a related role.
  • Proven ability to mentor and lead a team of planning executives.
  • Digital certifications across major platforms, including Meta (Facebook and Instagram), Google, Snapchat, LinkedIn, and Twitter.
  • Ability to comprehend client requirements, ask appropriate questions, and devise media plans and recommendations aligned with client goals.
  • Strong analytical skills and ability to interpret data and market research.
  • Strong grasp of industry trends and best practices.
  • Ability to work with the Microsoft Office 365 suite, including Word, Excel, PowerPoint, and Teams.
  • In-depth knowledge of media planning and buying tools and platforms, including Z/X Plan, Statex, Global Web Index, Euromonitor, World Advertising Research Center, and Similarweb.
  • In-depth knowledge of digital planning tools, including Display & Video 360, Google Ads, Meta Business Manager, Snapchat Ads Manager, X Ads Manager, and TikTok Ads Manager.
  • Familiarity with the characteristics and advantages of the group’s products and services.
  • Knowledge of digital media and emerging technologies.
  • Good commercial acumen and understanding of return on investment, efficiency, and effectiveness.
  • Deep understanding of the advertising and media industry and the role of media planning within it.
  • Proven ability to manage multiple projects, clients, and stakeholders.
  • Strong project management skills, including prioritizing, meeting deadlines, and working under pressure.
  • Knowledge of how to measure return on investment from media plans.
  • Ability to manage internal teams and external vendors and agencies.
  • Ability to think strategically, creatively, and analytically.
  • Proven ability to identify new opportunities and develop effective solutions.
  • Strong communication and negotiation skills.
  • Ability to innovate and improve current processes.
  • Strong organizational skills and ability to multitask.

Responsibilities

  • Lead the development and execution of media plans for clients across a variety of industries.
  • Work with the reporting manager while considering client and agency key performance indicators.
  • Manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into media plans, and working under pressure.
  • Collaborate with cross-functional teams to develop and execute media strategies.
  • Manage day-to-day client relationships and communications.
  • Build rapport with clients and business partners.
  • Mentor and guide junior planning team members.
  • Perform quality control for all media planning.
  • Oversee the team’s day-to-day projects.
  • Develop sound channel strategies and activation aligned with communication plans.
  • Own projects involving media strategy, consumer insights analysis, client business challenges, competitive landscape analysis, media selection, cost efficiency, timing and laydown, and budget levels by market.
  • Oversee the accuracy of outputs produced by executives and administrative staff for internal and external sharing.
  • Complete efficient and accurate administrative work for the group.
  • Conduct regular client presentations to communicate relevant media trends and developments.
  • Develop channel-specific strategies, media plans, and reports across offline and online channels.
  • Maintain knowledge of the market, consumers, and available media research.
  • Build constructive relationships with key media owners where relevant.
  • Take responsibility for the quality and accuracy of work produced by Media Executives and Media Planners, making adjustments as required.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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