Nested Bean

Direct-to-consumer infant sleepwear with weighted pad

Social Media and Influencer Marketing Manager

Social Media Strategy & ManagementConfirmed live in the last 24 hours

Full-timeHudson, MA, USANo salary listed

About the Job

Requirements

Three to five years of social media marketing and project management experience.
Ability to multitask across initiatives and campaigns.
Experience building a content calendar.
Experience integrating social activations with broader marketing campaigns.
Experience writing social media copy for community engagement or developing a hashtag strategy.
Deep knowledge of Meta platforms, including Instagram and Facebook, TikTok, and YouTube, including organic and paid distribution strategies.
Experience with creator and influencer recruiting tools, campaign posting tools, and analytics tools.
Photography, videography, or design skills are a plus.
Flexibility to adapt to evolving responsibilities in a growing company.

Responsibilities

Lead social media campaigns that demonstrate understanding of brand, audience, channel best practices, and creative trends.
Own social media channel growth, audience awareness, education, and engagement.
Drive the strategic inclusion of social media across brand programs through content development and community management.
Cultivate meaningful relationships with influencers, creators, managers, and agents.
Define and execute influencer and creator strategy, including contracts, incentives, and asset delivery.
Lead planning and execution of social media events with partners.
Align social media strategies with marketing goals and demonstrate business impact through insights and analysis.
Plan A/B tests on social media to reach and exceed key performance indicators.
Conceptualize, plan, and execute mailers for influencers.
Manage multiple projects on time and on budget.
Track and compile campaign key performance indicators for monthly recaps and analysis.
Manage production of social-first creative assets aligned with each channel's best practices.

Desired Qualifications

Experience with Sprout Social, Brandwatch, and Sprinklr is a bonus.
Stay current with industry, platform, and digital trends.
A keen understanding of impactful visual content is a plus.

Job Description

Lead social media campaigns that demonstrate an acute understanding of brand, audience, channel best practices and creative trends
Own social media channel growth, audience awareness, education and engagement
Drive the strategic inclusion of social media across brand programs through content development and community management
Curate and cultivate meaningful relationships with a spectrum of influencers, creators, managers & agents.
Define and execute influencer and creator strategy, influencer contracts, incentives and asset delivery
Lead planning and execution of thoughtful, engaging social media events with partners
Ensure alignment of social media strategies to marketing goals; and demonstrate business impact through insights and analysis
Plan A/B tests on social media to reach and exceed KPIs
Concept, plan and execute mailers for influencers
Manage multiple projects on time and on budget
Track & compile campaign KPI's for monthly recaps & analysis
Manage production of social-first creatives aligned to each channel’s best practices

Qualifications

3-5 years of social media marketing and project management experience
Capable of multi-tasking across initiatives and campaigns
Experience building content calendar
Experience integrating social activations with broader marketing campaigns
Creatively inclined with experience writing copy on social media when engaging with community or developing a hashtag strategy
Deep knowledge and understanding of social platforms – Meta (Instagram/FB), TikTok, YouTube - including both organic and paid distribution strategies
Experience with creator/influencer recruiting tools, campaign posting and analytics tools
Experience with Sprout Social, Brandwatch and Sprinklr a bonus
Always on top of the latest industry, platform and digital trends
Creative out of box thinker. Keen understanding of impactful visual content; photography, videography and/or design skills a plus
Flexible to evolving responsibilities in a growing company

Additional Information

Medical, Dental, Vision Insurance, 401K, Commuter Benefits Offered

Hybrid location requirements. Twice a week in office.

All your information will be kept confidential according to EEO guidelines.

About the Company

Nested Bean

Direct-to-consumer infant sleepwear with weighted pad

Nested Bean creates infant sleepwear with a small, lightly weighted Cuddle Pad on the chest to mimic a caregiver’s touch and help babies self-soothe and sleep longer. The Zen Sleepwear line includes swaddles, sleep sacks, and pajamas made in different fabrics to suit climate and age (newborn to 24 months), with the weight built into the garment so no extra accessories are needed. They differentiate themselves by delivering sleep support through wearable garments rather than standalone products, and by using a direct-to-consumer model paired with education for parents. The goal is to help babies sleep better and healthier while growing a scalable, consumer-focused brand.

Company size: 1-10
Company stage: Not listed
Total funding: Not listed
Headquarters: Hudson, MA
Founded: 2011

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