Marketing Generalist & Management·Updated on Nov 13·
Full-timeNew York, NY, USA$175k - $205k /yrIn-person
About the Job
Requirements
At least 10 years of marketing experience with senior leadership responsibility.
Experience working closely with Sales and executive leadership.
Strong written, presentation, and communication skills.
Ability to operate in a growing organization and work across strategy and execution.
Responsibilities
Develop and execute the company’s marketing strategy.
Own brand positioning, messaging, and market presence.
Lead digital marketing, content, email, social, and campaign strategy.
Develop demand generation programs that support pipeline and revenue growth.
Partner with Sales on lead generation, sales enablement, presentations, and collateral.
Lead conference, sponsorship, event, and industry marketing strategy.
Oversee public relations, corporate communications, and thought leadership.
Partner with Product and Technology on product positioning, launches, and go-to-market strategy.
Manage marketing agencies, vendors, and external partners.
Establish marketing metrics, reporting, and performance measurement.
Build and manage the marketing team as the company grows.
Desired Qualifications
Experience in fintech, financial services, retirement, wealth management, or a related B2B industry.
Strong experience across brand, demand generation, digital marketing, communications, events, and product marketing.
Reports To: Executive Leadership
Position Summary WealthPlus is a comprehensive workplace solution that’s reimagining the modern benefit stack. We bring simplicity, flexibility, and clarity to employee financial wellness and plan management through a single, unified platform. Our all-in-one solution empowers organizations to build customized benefit programs tailored to their unique goals. With seamless single sign-on and an integrated experience, managing plans, participants, and accounts becomes streamlined and efficient. At WealthPlus, we’re redefining how organizations and individuals think about workplace benefits— making the future of financial wellness more accessible, transparent, and personal. Join a dynamic team that is shaping the future of wealth and workplace technology!
The Vice President of Marketing will lead WealthPlus’ marketing strategy and execution across brand, communications, digital marketing, events, demand generation, product marketing, and sales enablement. This role will work closely with Sales, Product, Technology, and executive leadership to strengthen WealthPlus’ market position, support revenue growth, and build a scalable marketing function.
Develop and execute the company’s marketing strategy.
Own brand positioning, messaging, and market presence.
Lead digital marketing, content, email, social, and campaign strategy.
Develop demand generation programs that support pipeline and revenue growth.
Partner with Sales on lead generation, sales enablement, presentations, and collateral.
Lead conference, sponsorship, event, and industry marketing strategy.
Oversee public relations, corporate communications, and thought leadership.
Partner with Product and Technology on product positioning, launches, and go-to-market strategy.
Manage marketing agencies, vendors, and external partners.
Establish marketing metrics, reporting, and performance measurement.
Build and manage the marketing team as the company grows.
10+ years of marketing experience with senior leadership responsibility.
Experience in fintech, financial services, retirement, wealth management, or a related B2B industry preferred.
Strong experience across brand, demand generation, digital marketing, communications, events, and product marketing.
Experience working closely with Sales and executive leadership.
Strong written, presentation, and communication skills.
Comfortable operating in a growing organization and working across both strategy and execution.