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Wise Auto Group

Sells and services cars and motorcycles

Parts Associate / Parts Counterperson

Full-TimeUpdated on 10/23/2026
$19 - $23/hr+ Retail sales commission + Approximately $1,000/month commission opportunity
Entry
Redding, CA, USA
In Person
RetailRetail Sales

About the job

Requirements
  • Previous parts counter, automotive, motorcycle, powersports, or dealership experience is preferred.
  • Retail sales experience is strongly preferred.
  • Strong customer service and communication skills are required.
  • Ability to identify customer needs and recommend solutions is required.
  • Comfort using computers, inventory systems, electronic parts catalogs, and dealership software is required.
  • Strong attention to detail and organizational skills are required.
  • Ability to multitask and prioritize in a fast-paced environment is required.
  • Dependability, self-motivation, and a team-oriented approach are required.
  • Knowledge of Harley-Davidson motorcycles, parts, and accessories is a plus.
  • A valid driver's license is required.
  • A motorcycle endorsement is preferred.
  • Availability to work weekends and peak dealership events is required.
  • Ability to stand and walk for extended periods is required.
  • Frequent bending, reaching, crouching, and lifting are required.
  • Ability to lift and carry up to 50 pounds is required.
  • Ability to safely assist with maneuvering motorcycles when required is required.
  • Work takes place in a dealership environment with occasional exposure to noise, exhaust, shop equipment, and cleaning chemicals.
Responsibilities
  • Assist customers at the parts counter, over the phone, and throughout the dealership.
  • Identify and locate the correct original equipment manufacturer and aftermarket parts and accessories.
  • Understand customer needs and recommend appropriate products and solutions.
  • Drive retail parts and accessory sales while providing a first-class customer experience.
  • Build parts estimates and accurately process customer transactions.
  • Support service advisors and technicians with parts required for repair orders.
  • Maintain and track special-order parts and follow up with customers.
  • Receive, stock, organize, and maintain parts inventory.
  • Assist with cycle counts and maintain inventory accuracy.
  • Maintain clean, organized, and properly merchandised parts displays.
  • Develop strong product knowledge of Harley-Davidson parts, accessories, and motorcycle fitment.
  • Work closely with Service, Sales, and MotorClothes to maximize opportunities throughout the dealership.
  • Follow all dealership processes, procedures, and inventory controls.
Desired Qualifications
  • Previous parts counter, automotive, motorcycle, powersports, or dealership experience.
  • Retail sales experience.
  • A motorcycle endorsement.
  • Knowledge of Harley-Davidson motorcycles, parts, and accessories.

About the company

Wise Auto Group runs car and motorcycle dealerships for buyers across California, Arizona and Nevada, with both showroom and online shopping. Its inventory spans everyday cars and trucks, pre-owned vehicles and Harley-Davidson motorcycles, sold under individual dealership names. Buyers browse inventory by make or body style, request quotes and test drives, and apply for financing through the group website before completing their purchase with a store. The business combines vehicle sales with maintenance, repairs and replacement parts, so customers return to the same dealer after buying; its automotive locations include stores in Vacaville and Yuba City, California, and Tucson, Arizona.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A

Get referred to Wise Auto Group

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Simplify Jobs

Simplify's Take

What believers are saying

  • Vacaville GMC technicians receive paid factory training: the master technician posting funds ongoing General Motors instruction.
  • Kia sales has an entry route: Vacaville trains candidates without previous automotive sales experience.
  • Shasta porter retirement savings receive employer support: the posting includes a 401(k) match.

What critics are saying

  • Reno technician pay is performance based: the posting specifies flat-rate compensation and bonus opportunities.
  • Kia sales requires weekend availability: the Vacaville role explicitly includes weekends in its dealership schedule.
  • Certification limits eligibility: GMC's Vacaville master technician role requires current Automotive Service Excellence credentials.

What makes Wise Auto Group unique

  • Reno technicians have defined steps: the career path runs from trainee through staff and expert to master.
  • Qualifying buyers get included maintenance: Shop Wisely covers two oil changes, excluding select vehicle models.
  • Shasta porters get purchase programs: the role includes employee motorcycle and vehicle buying plans.

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