Full-Time

Director – Social Media Data Science and Insights

Confirmed live in the last 24 hours

SharkNinja

SharkNinja

1,001-5,000 employees

Designs and manufactures high-performance home appliances

Industrial & Manufacturing
Consumer Goods

Expert

New York, NY, USA

Role can sit in Needham, MA or NYC.

Category
Data Science
Data Analysis
Social Media Management
Social Media Strategy
Social Media
Data & Analytics
Required Skills
Power BI
Market Research
Python
Data Science
R
SQL
Social Media
Tableau
Data Analysis
Requirements
  • 10+ years of experience in Data Science, analytics and 3+ years of experience in a leadership role overseeing data analytics function in a consumer-driven industry.
  • Strong knowledge of social media metrics, behaviors, tools, and platforms for both organic, paid, and earned social media campaigns.
  • Bachelor’s or Master’s degree in Data Science, Computer Science, Marketing, or a related field.
  • Expertise in data analysis, statistical modeling, data mining, and machine learning techniques related to social media.
  • Experience with data visualization tools (e.g., Tableau, Power BI) and programming languages (e.g., Python, R, SQL).
  • Familiarity with AI tools and big data platforms to enhance data analytics and reporting capabilities.
  • Strong ability to translate complex data into actionable business insights that drive strategy.
  • Understanding of regulatory requirements related to data privacy and security in social media data management.
  • Proven experience leading and mentoring a team of data professionals to achieve outstanding results.
  • Excellent communication and presentation skills, with the ability to convey complex data insights to both technical and non-technical stakeholders.
  • Ability to thrive in a fast-paced and dynamic work environment, with experience managing global responsibilities and contributing to leadership teams.
Responsibilities
  • Create a learning agenda to identify, test, iterate, and scale innovative strategies and opportunities across key social media platforms such as Meta, TikTok, YouTube, Reddit, Pinterest, Snap, etc.
  • Use data analytics to uncover hidden insights and drive action across social media marketing, product development, and community engagement.
  • Assess and manage technology partners and solutions to maximize utilization and extract incremental value from social media data tools (e.g., social listening platforms, influencer measurement tools, platform data, AI tools for data analysis).
  • Partner with internal teams to implement and optimize social media strategies based on data-driven insights.
  • Use advanced data analytics, including predictive modeling, statistical analysis, data mining, and machine learning, to inform social media strategy.
  • Build and maintain executive-level reports and dashboards to track performance metrics across organic, paid, influencer, and earned social media content.
  • Identify opportunities to increase process automation and integrate AI/ML solutions to improve efficiency and data analysis capabilities.
  • Conduct social media market research and competitive analysis to inform strategic decisions and identify growth opportunities.
  • Oversee the creation and maintenance of a global social media reporting center of excellence, ensuring data integrity and consistency across all channels.
  • Establish key performance indicators to measure the effectiveness of social media initiatives and drive continuous improvement.

SharkNinja creates products designed to make everyday tasks easier and more enjoyable. Their main offerings include vacuum cleaners, kitchen appliances, and various household gadgets that help simplify chores. These products are built with a focus on high performance and user satisfaction, ensuring they meet the needs of consumers looking for reliable home solutions. SharkNinja stands out from competitors by combining strong engineering skills with effective product development and manufacturing processes, which results in high-quality products that receive positive feedback from users. The company's goal is to enhance the quality of life for its customers by providing efficient and convenient home solutions, fostering long-term relationships and brand loyalty.

Company Stage

Private

Total Funding

$558.6M

Headquarters

Needham, Alabama

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • Smart home integration offers new opportunities for SharkNinja's product compatibility.
  • The trend towards compact, multi-functional appliances aligns with SharkNinja's offerings.
  • Growing health and wellness interest boosts demand for SharkNinja's kitchen appliances.

What critics are saying

  • Increased competition from emerging smart home brands threatens market share.
  • Rising raw material costs could impact SharkNinja's profit margins.
  • Global chip shortage may delay new product launches.

What makes SharkNinja unique

  • SharkNinja offers innovative, high-performance home appliances and cleaning products.
  • The company has a strong global presence with products sold worldwide.
  • SharkNinja's PowerDetect technology revolutionizes vacuum cleaning efficiency.

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Benefits

Family Planning Benefits

Mental Health Support

Professional Development Budget

Flexible Work Hours

Paid Vacation

Remote Work Options

401(k) Company Match

Health Insurance