Director of Wellness - Retail, And Club

Job Description

Reporting to the Hotel Manager, responsibilities and essential job functions include but are not limited to the following:

• Oversee day-to-day operations of the Spa, Retail, Fitness, and Club 1927 Membership, maintaining a strong daily presence in all wellness areas, engaging with guests and colleagues to ensure service excellence and addressing any immediate operational needs
• Develop, communicate and implement the strategic vision for the Spa and all wellness initiatives, ensuring alignment with global Fairmont standards and the hotel’s unique brand identity
• Lead innovation in wellness concepts, experiential offerings, and guest-centric programming to position the property as a premier wellness destination within the luxury market
• Serve as the hotel’s subject-matter expert on wellness trends, collaborating with all departments to embed wellness experiences throughout the guest journey
• Utilize data-driven insights—including competitive analysis, guest feedback, and market trends—to exceed revenue goals and proactively adapt to business conditions
• Develop long-term plans for business growth, capital investment, and operational enhancements.
• Lead by example by being actively involved in daily operations to support peak periods, coaching in real-time, and ensuring every guest touchpoint aligns with service excellence.
• Drive departmental financial performance, including revenue generation, cost control, payroll, and profitability metrics, ensuring financial goals are consistently exceeded
• Inspire, lead, and develop a passionate team committed to delivering personalized and transformative guest experiences through a hands-on leadership approach
• Partner with Sales & Marketing to design and implement promotions, events, and seasonal activations aligned with wellness objectives and revenue targets
• Foster a culture of continuous improvement by utilizing guest feedback, colleague engagement insights, and performance evaluations
• Maintain a clean, safe, and welcoming environment for both guests and colleagues, with a strong focus on health and safety protocols
• Follow department policies, procedures and service standards
• Other duties as assigned

Salary Range: $106,000.00 - $140,000.00

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Previous experience as a director full-service luxury spa, preferably within a hotel or resort setting
• Extensive knowledge of spa operations, wellness treatments, retail, and current industry trends
• Degree or diploma in hospitality, business, or wellness-related field an asset
• Demonstrated ability to drive financial performance, enhance guest satisfaction, and foster employee engagement
• Familiarity with systems such as Book4Time, Opera, BirchStreet, and Microsoft Office an asset
• Results-driven and adaptable, with the ability to perform well under pressure and manage multiple priorities
• Leads by example and cultivates a strong team culture centered on accountability, collaboration, and high performance
• Flexibility to work weekends, holidays, and variable hours based on business needs

Additional Information

Fairmont Sonoma Mission Inn & Spa, an elegant Spanish mission-style Inn, boasts exceptional accommodation in the heart of Wine Country.  As one big team, community of service professionals, we come together and work with a common purpose to welcome, connect and serve others. 

Visa Requirements: Applicants must be able to provide proof that they are legally able to work in the United States. 
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.