Full-Time
Global fast-food chain with franchised model
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Hyderabad, Telangana, India
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Bachelor's
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McDonald’s operates a global network of fast-food restaurants offering burgers, fries, and other items, serving customers quickly and affordably. It uses a mix of company-owned and franchised locations, with revenue coming from store sales, franchise fees and royalties, and income from owning and leasing real estate. It relies on digital ordering, third-party delivery, and a rewards program to boost convenience and loyalty, plus family-friendly amenities. Its goal is to lead the quick-service restaurant space by delivering scale, a strong brand, and a broad digital ecosystem, while expanding through franchising and real estate.
Company Size
10,001+
Company Stage
IPO
Headquarters
Chicago, Illinois
Founded
1955
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Irish fast-food chain Supermac's secures trademark victory over McDonald's in United Kingdom. August 10, 2026 By jan The UK Intellectual Property Office has delivered a decisive ruling in favour of Ireland's Supermac's, granting the Galway-headquartered fast-food operator permission to register both its corporate name and visual branding throughout the United Kingdom. This latest decision marks another chapter in the protracted trademark dispute between the Irish family business and the American multinational corporation. The British regulatory body's determination represents a substantial commercial breakthrough for the Irish company, which has been locked in trademark conflicts with McDonald's Corporation across multiple European jurisdictions for several years. This victory provides Supermac's with legal protection for its brand identity in the UK market, potentially opening pathways for future expansion beyond Ireland. Founded by Galway entrepreneur Pat McDonagh, Supermac's has grown from a single outlet to become one of Ireland's most recognizable indigenous food service brands. The company operates numerous locations across the Republic of Ireland and has sought to establish trademark protections internationally as part of its broader growth strategy. Enterprise Ireland has previously supported Irish food businesses in navigating international market entry and regulatory frameworks. The trademark confrontation between these two restaurant chains has unfolded across several European territories, with Supermac's challenging what it characterizes as McDonald's practice of registering trademarks defensively without necessarily using them commercially. Previous rulings from the European Union Intellectual Property Office have sided with the Irish operator, determining that McDonald's had not sufficiently demonstrated genuine use of certain registered marks. McDonald's has historically maintained an extensive portfolio of trademark registrations covering variations of its core branding elements, including terms incorporating "Mac" and "Mc" prefixes. The corporation has consistently defended these registrations as necessary protection for one of the world's most valuable commercial brands. However, regulatory authorities have increasingly scrutinized whether such broad trademark claims extend beyond legitimate business protection. The UK Intellectual Property Office's recent determination follows established legal principles requiring trademark holders to demonstrate active commercial deployment of registered marks rather than merely warehousing them to prevent competitor use. This doctrine, known as genuine use requirements, aims to balance intellectual property rights against competitive market dynamics. For Supermac's, the British ruling provides legal certainty that could facilitate potential business development activities in the UK market. The decision confirms that British authorities recognize meaningful distinctions between the Irish company's branding and that of McDonald's, despite superficial similarities in naming conventions common throughout the quick-service restaurant sector. Irish businesses expanding internationally frequently encounter trademark complexities when entering established markets dominated by multinational competitors. The legal framework governing brand protection across different jurisdictions requires careful navigation, particularly for companies in sectors where naming conventions share common elements. The outcome may influence how regulatory bodies across Europe assess trademark disputes involving defensive registrations versus active commercial use. European intellectual property law continues to evolve regarding the balance between protecting established brands and preventing anti-competitive trademark strategies that could restrict market entry for legitimate competitors. This development arrives as Irish food service operators increasingly look beyond domestic markets for growth opportunities. The regulatory clarity provided by this ruling removes a significant legal obstacle that had previously clouded Supermac's ability to establish formal trademark protection in one of Europe's largest consumer markets. McDonald's retains the option to appeal the UK Intellectual Property Office determination through British legal channels. The corporation has not publicly indicated whether it will pursue further legal remedies regarding this specific ruling. Meanwhile, separate trademark proceedings between these parties continue in other jurisdictions. The Irish company's legal persistence across multiple European forums demonstrates the strategic importance indigenous businesses place on securing intellectual property rights when competing against corporations with substantially greater resources. Trademark protection remains a critical asset for any business seeking to build brand recognition and customer loyalty across international markets. This latest ruling adds to the growing body of regulatory decisions examining where legitimate trademark protection ends and anti-competitive brand monopolization begins. The outcome provides Irish businesses with a precedent that determined legal challenges against even the world's largest corporations can succeed when grounded in established intellectual property principles.
Airbnb and McDonald's present contrasting investment opportunities as consumer stocks heading into 2026, with each offering distinct risk-reward profiles. Airbnb operates a global marketplace connecting over 5 million hosts with guests seeking unique stays. In fiscal year 2025, the company reported revenue of $12.2 billion, up 10% year-over-year, with net income of $2.5 billion and a 20.5% net margin. Its debt-to-equity ratio stands at a conservative 0.3x. McDonald's serves as a global franchisor operating over 45,000 locations worldwide. The company generated $26.9 billion in revenue in FY 2025, up 3.7%, with net income of $8.6 billion and a 31.9% net margin. It produced $7.2 billion in free cash flow. Airbnb represents higher growth potential through experiential travel trends, whilst McDonald's offers stability through its established franchise model and real estate holdings.
McDonald's admitted that its value-focused strategies alienated loyal customers, according to its second-quarter 2026 earnings call. The fast-food chain launched "McValue 2.0" deals, including a $4 breakfast meal and items under $3, to attract budget-conscious diners after years of price increases. CEO Chris Kempczinski said restaurant teams were "overwhelmed by too many deployments in the quarter", leading to slower service times and lower customer satisfaction scores. Performance varied significantly across locations, with some restaurants struggling to execute the new programmes. McDonald's reported revenue of $7.10 billion for Q2 2026, up from $6.8 billion the previous year. However, CFO Ian Borden expressed dissatisfaction with US comparable sales growth of just 0.8% for the quarter.
New McDonald's restaurant to open in Cambridge five minutes away from another. McDonald's set its sights on a Cambridge location, just minutes away from another operating store. News Hunni Haynes Trainee multimedia reporter 08:00, 08 Aug 2026 McDonald's has been given the green light to open a new restaurant in Cambridge despite another being just minutes away in the car. Cambridge City Council has granted McDonald's Restaurants Ltd permission to open the new restaurant at Cambridge Retail Park. Article continues below The site, which has been vacant since March 2023, contains a former Frankie and Benny's restaurant. It has more recently been used as a Turkish Restaurant. The approved plans include the change of use of the site to transform it into a mixed restaurant and takeaway use. A planning statement says: "The customer seating area comprises a sizeable 112 covers for visitors to eat their meals within a relaxed modern environment. The dining area will include a variety of seating types and table sizes tailored to the customers' needs." Article continues below 138205439166 According to the proposals, the restaurant is expected to employ more than 120 full and part time staff, which McDonald's seeks to recruit from the local area. Located less than one-mile away from the new site, around a five-minute drive, is another McDonald's location on Newmarket Road. There is also another operating restaurant on Rose Crescent in the city centre. Article continues below 138205441690 Our community members are treated to special offers, promotions and adverts from us and our partners. You can check out at any time. More info At the new location, the back of the restaurant would be extended into the existing storage area and alterations to the elevations include a new sliding entrance door and side door. The existing patio area is to be retained and enhanced, with a new children's playframe and new patio seating included in the plans. According to the applicant, McDonald's Restaurants Ltd, the latest figures available show that the fast-food chain contributed £3.18 million to the economy in Cambridge.
McDonald's value menu isn't the only thing holding it back. Aug 7, 2026, 5:23 AM PT Some McDonald's customers told Blackbelt they don't see value in the Golden Arches value menu. That's a top concern for CEO Chris Kempczinski, who said the chain botched the rollout of a new low-cost menu. The menu, featuring 10 items priced under $3 each, was launched as McDonald's simultaneously cut back on its digital discounts, upsetting some of its loyal customers. "That ended up being a bad trade," Kempczinski said on this week's earnings call. So what are customers looking for? BI's Alex Bitter and Katherine Li decided to run a little survey of its own to hear from folks about where the Golden Arches are looking rusty. Out of 227 people who responded to Business Insider's not-so-scientific reader survey, the majority (about 57%) rated the value that they got for their money while dining at McDonald's as "poor" or "very poor." (Blackbelt is still accepting responses here, if you have thoughts.) One issue: McDonald's could be a victim of memories of a bygone era. One customer said the chain's under-$3 menu didn't feel like a real value. Follow Dan DeFrancesco Every time Dan publishes a story, you'll get an alert straight to your inbox! "If it were $1, it might be worth it," Brian Schnabel told BI. (McDonald's ended its dollar menu back in 2013. Man, I feel old.) Fast-food restaurants that raise their prices risk losing their competitive edge over their higher-end peers. When an extra-value meal runs you north of $10, people might consider splurging at fast-casual chains like Chipotle or Shake Shack. Even casual dining spots like Chili's are getting in on the action with their competitive meal deals. Price isn't the only number potentially weighing down McDonald's. Take a look at any menu these days, and you'll notice restaurants love touting the amount of protein in their food. Many even separate high-protein options. It's all an effort to tap into the growing wellness trend that's got people doubling down on protein. McDonald's jumped on the bandwagon, with a dedicated "Protein Picks" section on its app. But it's a tough pitch. The menu doesn't lend itself to people looking for high-protein, low-calorie options. One of your best bets is the 3-piece McCrispy Strips. They pack a respectable 31 grams of protein, but comes in at roughly 400 calories. (Don't even think about using that creamy chili McCrispy Strip Dip, which clocks in at 110 calories.) You might not think of McDonald's as a go-to spot for healthy eating, but one chain known for indulgence managed to do it. Chick-fil-A has become a fast-food favorite among the fitness community. Its eight-piece grilled nuggets offer 25 grams of protein at just 130 calories. (Again, stay away from the 140-calorie Chick-fil-A sauce.) And for value hunters out there, the price difference is negligible. The Chick-fil-A order cost $6.85 after tax, while the McDonald's order was $6.43 when I test-ordered both online. I realize not everyone's tracking their macros. But just like price, it shows another area where McDonald's is potentially coming up short in appealing to the trends customers are following. Dan is the lead writer for BI Today, Business Insider's flagship daily newsletter. Dan often interviews executives about everything from AI's impact on capitalism to robotics to the potential SaaSpocalypse as part of his work on the newsletter. Dan was an editor and reporter at BI, covering financial technology and market structure. His previous work includes everything from inside Robinhood's failed "Checking and Savings" product that eventually led to Congress getting involved to the internal arguments over JPMorgan's failed attempt to launch a finance app for millennials. Before joining Business Insider, Dan wrote about risk management in derivatives markets for Risk.net and fintech for WatersTechnology. He initially covered local sports for The Journal News, a daily newspaper serving the lower Hudson Valley. Got a tip? Contact this editor via email at [email protected].