Full-Time
Vice President of Product Marketing and Pricing Strategy
Updated on 8/25/2026
SimplePractice
501-1,000 employees
HIPAA-compliant EHR and practice management
Compensation Overview
$260k - $330k/yr
United States
In Person
 Growth & Marketing (1) |
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- 10+ years of product marketing experience, with significant leadership responsibility in a high-growth SaaS, technology, or platform business.
- Proven experience leading product marketing across a broad product portfolio in a product-led growth environment.
- Deep experience in pricing, packaging, monetization strategy, and complex pricing transformations.
- Demonstrated success launching major pricing changes, new packaging models, or monetization systems in-market.
- Strong experience partnering directly with Product and Product leadership to shape product strategy, roadmap priorities, and go-to-market plans.
- Experience leading market research, customer insights, competitive intelligence, or voice-of-customer functions.
- Strong fluency in AI, including experience commercializing AI-enabled products and applying AI to improve team productivity and go-to-market execution.
- Strategic product marketing leadership across positioning, messaging, segmentation, launches, lifecycle marketing, and portfolio strategy.
- Deep pricing and monetization expertise, including packaging strategy, value metrics, pricing research, revenue modeling, and pricing change execution.
- Strong analytical skills and the ability to translate data, research, and business metrics into clear strategic recommendations.
- Strong customer empathy, especially for SMB owners, practitioners, clinicians, or professionals managing complex day-to-day workflows.
- Ability to translate complex products and technical capabilities into clear, differentiated, customer-centered value propositions.
- High business acumen, including understanding of revenue growth, EBITDA, margin, LTV, CAC, churn, retention, expansion, and monetization dynamics.
- Strong cross-functional leadership across Product, Marketing, Growth, Customer Success, Finance, Analytics, Sales, Operations, and Executive Leadership.
- Thoughtful judgment when managing sensitive customer communications, pricing changes, AI messaging, and healthcare-adjacent product experiences.
- Lead product marketing strategy across the SimplePractice portfolio, including positioning, messaging, customer segmentation, product launches, lifecycle go-to-market strategy, competitive intelligence, and adoption programs.
- Partner deeply with the Chief Product Officer and Product leadership to shape product strategy, roadmap priorities, market opportunities, customer needs, and commercialization plans.
- Build integrated go-to-market strategies that align Product, Marketing, Growth, Brand, Customer Success, Finance, Data, Sales, and Operations around clear customer and business outcomes.
- Develop compelling product narratives that communicate SimplePractice’s value to private practice owners, clinicians, and the broader healthcare ecosystem.
- Establish a scalable product launch discipline, including launch tiering, readiness planning, enablement, measurement, and post-launch optimization.
- Drive measurable improvements in product adoption, engagement, retention, expansion, and monetization.
- Own SimplePractice’s pricing, packaging, and monetization strategy in partnership with Product, Finance, Sales, Growth, Data, Customer Success, and Executive Leadership.
- Lead complex pricing initiatives from strategy through execution, including pricing research, packaging design, customer impact analysis, revenue modeling, internal readiness, market rollout, communication strategy, and performance measurement.
- Develop pricing strategies that balance customer value, competitive positioning, revenue growth, margin strength, and long-term monetization opportunity, including a roadmap for future pricing of AI products.
- Create clear executive-level recommendations on pricing and packaging decisions grounded in data, customer insight, competitive context, and business strategy.
- Partner with Product and Executive Leadership to shape how AI-enabled products and capabilities are positioned, launched, adopted, and trusted by customers.
- Develop go-to-market strategies that make AI practical, understandable, and valuable for private practice owners and clinicians while addressing trust, privacy, and sensitivity in healthcare-adjacent settings.
- Lead the market research function and ensure SimplePractice has a rigorous understanding of customers, prospects, competitors, category trends, buying behavior, and emerging opportunities.
- Develop research programs that inform segmentation, positioning, product strategy, pricing, messaging, brand strategy, and growth initiatives.
- Build a strong voice-of-customer discipline that captures the needs, motivations, anxieties, and workflows of independent mental health practitioners and combines them with other customer-input sources into a coherent narrative.
- Synthesize research and data into actionable insights for Product, Marketing, Sales, Customer Success, and Executive Leadership.
- Lead, coach, and scale a high-performing team across product marketing, pricing strategy, and market research.
- Build a team culture defined by strategic rigor, strong execution, customer focus, analytical depth, creativity, accountability, and cross-functional partnership.
- Bring strong AI fluency to the product marketing function, including use of AI to improve productivity, insight generation, experimentation, and go-to-market execution.
- Serve as a key member of the go-to-market leadership team and contribute to broader company strategy, planning, and performance management.
- Operate effectively with senior executives and private equity stakeholders, influencing decisions with clarity, confidence, data, and sound judgment.
- Experience serving SMB customers.
- Healthcare, healthtech, wellness, fintech, payments, or other regulated or sensitive-category experience.
- Experience operating in a scaled, profitable, private equity-backed, or highly metrics-driven business environment.
- Prior experience managing managers and building high-performing teams.
SimplePractice provides HIPAA-compliant electronic health records and practice management software for therapists and behavioral health professionals. The subscription platform handles scheduling, documentation, and billing, with prices starting at $59 per clinician per month. Optional add-ons include Telehealth, Wiley Planners, Monarch, and an insurance claims feature that autopopulates and batches claims (10 included). The goal is to help clinicians run their practice efficiently, improve patient care, and maintain regulatory compliance.
Company Size
501-1,000
Company Stage
Acquired
Total Funding
N/A
Headquarters
Santa Monica, California
Founded
2012
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Simplify's Take
What believers are saying
- Care Aide launched June 17, 2026, reducing documentation and planning friction.
- Uprise Health partnered with SimplePractice in 2026, expanding direct booking into employer benefits.
- SimplePractice reported 125 million appointments in 2025, proving deep product embed and network scale.
What critics are saying
- The 2026 pixel-tracking class action threatens HIPAA-adjacent trust and triggers therapist churn.
- June 16, 2026 transcript-retention defaults for Note Taker fueled privacy backlash and opt-outs.
- If regulators punish AI data handling, SimplePractice’s behavioral-health brand becomes an existential liability.
What makes SimplePractice unique
- SimplePractice serves 250,000+ behavioral-health clinicians with scheduling, billing, notes, and telehealth.
- Its June 17, 2026 Care Aide ties AI directly into therapist workflows.
- SimplePractice’s RCM, prescribing, and client-portal tools keep clinicians inside one system.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Mental Health Support
Paid Parental Leave
Tuition Reimbursement
Growth & Insights and Company News
6 month growth
↑ 13%1 year growth
↑ 13%2 year growth
↑ 13%Augustun + SimplePractice integration: Ambient AI scribe for therapists & Behavioral health. Dr. Medeline Yost Chief Medical Officer, Augustun Published July 24, 2026 Updated July 24, 2026 SimplePractice is a leading platform for therapists, counselors, and small behavioral health practices. Scheduling, billing, and clinical notes live in one place - but session documentation still often spills into evenings: progress notes, treatment plans, and narratives written from memory after a full caseload. Augustun's SimplePractice integration closes that gap. Ambient AI listens during the session, drafts DAP, BIRP, SOAP, and custom mental-health note formats, suggests relevant codes with rationale when applicable, and pushes finished documentation into SimplePractice with one click via a lightweight browser extension. This guide covers how the Augustun + SimplePractice workflow works, who it is built for, and how behavioral health clinicians go live without changing the platform they already trust. What is SimplePractice? SimplePractice is a practice management and EHR platform built for behavioral health and wellness professionals. Solo therapists, group practices, and counseling clinics use it for scheduling, telehealth, billing, and clinical documentation. Therapy documentation is different from primary-care SOAP notes. Clinicians need progress notes that capture interventions, client response, risk, and plan - often in DAP or BIRP format - while staying present with the client. An AI scribe that only dumps a transcript outside SimplePractice still leaves reformatting and charting to unpaid evening time. Built for therapy and counseling workflows Augustun does not ask you to leave SimplePractice. It runs alongside the web session you already use, then writes completed session notes back into the client chart after you review them. How Augustun integrates with SimplePractice. The Augustun + SimplePractice integration uses a browser extension. Install it, open SimplePractice as usual, and push reviewed notes into the chart. * 1Install in SimplePractice. Add the Augustun browser extension, sign in, and open your SimplePractice session. * 2Record the session. Capture in-person or telehealth sessions in the background (with appropriate consent). Audio is processed and discarded; recordings are never stored. * 3One-click push to SimplePractice. After you review the draft, the completed note lands in the right SimplePractice fields. Most clinicians are live in under 10 minutes. No IT project. No second documentation inbox. What you get with Augustun inside SimplePractice. | Capability | In the SimplePractice chart | | AI scribe for SimplePractice | Listens to the session and drafts DAP, BIRP, SOAP, or custom therapy notes. | | Mental-health note formats | Adapts to progress notes, treatment-plan language, and clinician style over time. | | Coding support when needed | ICD-10 and CPT suggestions with rationale for clinicians who bill insurance. | | HIPAA & GDPR compliant | Recording processed and discarded. PHI never leaves your account boundary and is never used to train models. | Who benefits most from Augustun + SimplePractice. * Solo therapists and counselors finishing notes after a full caseload * Group behavioral health practices standardizing note quality in SimplePractice * Clinicians using DAP or BIRP who want ambient drafts that match therapy formats - see BIRP notes for mental health * Hybrid in-person and telehealth caseloads where notes must land in the same SimplePractice chart * Psychiatry-adjacent and medication management workflows that need structured notes - see psychiatry notes A typical session: from conversation to SimplePractice chart. * 1Open the client chart in SimplePractice and start ambient capture after obtaining appropriate consent. * 2Conduct the session naturally - interventions, client response, risk assessment, and plan. * 3Review the AI-drafted DAP, BIRP, SOAP, or custom progress note while the session is still fresh. * 4Edit anything that needs clinical judgment: risk language, diagnosis wording, or follow-up timing. * 5One-click push into SimplePractice. Move to the next client without unpaid evening charting. Clinician remains in control Every note is reviewed and signed by the clinician before it becomes part of the record. Augustun drafts; you decide what enters SimplePractice. Augustun vs copy-paste scribes for SimplePractice users. | Question | Augustun + SimplePractice | Generic AI scribe | | Where does the note land? One-click push into SimplePractice chart fields | Often a separate draft requiring copy-paste | | Therapy note formats | DAP, BIRP, SOAP, and custom mental-health templates | Often one generic medical SOAP shape | | Setup friction | Browser extension; live in minutes | May require manual transfer every session | | Privacy posture | HIPAA + GDPR; recordings not stored; never used for training | Varies; confirm storage and training policies carefully | Security and compliance for behavioral health. Behavioral health documentation is sensitive. Augustun is HIPAA and GDPR compliant. Session recordings are processed and discarded. They are not stored and not reused to train AI models. PHI stays inside your account boundary. * No recording library living outside SimplePractice * No training on client conversations * Browser-extension delivery where clinicians already authenticate * Same compliance posture for in-office and telehealth sessions Getting started with Augustun on SimplePractice. * 1Review the Augustun + SimplePractice integration page. * 2Compare plans on /pricing (free trial available for first sessions). * 3Book a demo for a behavioral-health workflow walkthrough. * 4Install the extension, run a real session, and measure time from approved draft to charted note. AI-Powered · HIPAA-Ready Try Augustun inside SimplePractice. Ambient DAP, BIRP, and SOAP notes with one-click write-back for SimplePractice clinicians. [See the SimplePractice integration](/integrations/simplepractice), browse [400+ EHRs](/integrations), or [start free](/#try). No credit card required. The bottom line. SimplePractice helps therapists run their practice. Augustun helps them finish documentation: ambient capture during the session, therapy-aware drafts, optional coding support, and one-click delivery into SimplePractice - so evenings belong to recovery, not charting. Frequently asked questions. Does Augustun integrate with SimplePractice? Can therapists use Augustun for DAP and BIRP notes in SimplePractice? Do I need IT to connect Augustun to SimplePractice? Are session recordings stored when using Augustun with SimplePractice? Does Augustun work with SimplePractice telehealth sessions? Does the clinician still review notes before they enter SimplePractice? Related reading. AI-Powered · HIPAA-Ready Spend more time with patients, not paperwork. Augustun transforms ambient speech into accurate notes - finished before your next session. No credit card required. Dr. Medeline Yost. Chief Medical Officer, Augustun Dr. Medeline Yost is an Internal Medicine physician and an emerging leader in clinical innovation. As Chief Medical Officer at Augustun, she helps shape AI-powered tools that streamline clinical documentation and support physicians in delivering higher-quality care. Her professional interests include medical education, workflow redesign, and the responsible use of AI in healthcare - building systems that let clinicians spend more time with patients and less on administrative tasks.
Read Magazine's Weekly Roundup: Amkor Technology, taiwan Semiconductor Manufacturing Company, LeanDNA, Daher, netactuate, SimplePractice, tigo energy, TriLink more! June 19, 2026 Here is Read Magazine's Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news. In Automotive news this week... Commercialized driverless cars have now come to a crucial structural inflection point. In the last ten years, the competition for supremacy among autonomous cars has been viewed mainly as a problem in software and testing. In BFSI news this week... Computomic, the leading global Databricks delivery partner, announced a strategic growth investment from Washington Harbour Partners LP, a mission-first defense tech accelerator and force multiplier for U.S. and allied defense companies, during the Databricks Data + AI Summit. Discover more In Biotechnology news this week... TriLink, part of Maravai LifeSciences(R) announced the opening of its GMP enzyme manufacturing facility in Jupiter, Florida, designed to help RNA therapeutic developers simplify sourcing and scale production more efficiently. The significance of this kind of shift was underlined by the most recent contract award to Amentum by the U.S. General Services Administration (GSA). Based on the terms of a new 60-month firm-fixed-price contract, Amentum will offer modernized and AI-enabled supply chain and logistics support to the Pentagon and other federal agencies with operations in Japan under the U.S. Indo-Pacific Command (INDOPACOM) area of responsibility. This contract demonstrates the increasing importance of intelligent logistics systems in fortifying military readiness and the resilience of supply chains. Tigo Energy, Inc.a prominent global provider of intelligent solar and energy solutions, has announced that its new GO Battery is officially shipping to customers across the European market. Discover more In Healthcare news this week... SimplePractice, the industry-leading practice management and electronic health record (EHR) platform serving more than 250,000 practitioners, has officially launched Care Aide, an advanced, AI-powered clinical workflow assistant designed to systematically reduce the administrative friction modern therapists face. NetActuate, a global provider of edge infrastructure and Anycast network solutions across 45+ markets worldwide, announced a major expansion of its Networking platform. LeanDNA, a leading supply planning and inventory optimization software provider for discrete manufacturers, revealed that Daher has chosen to increase its use of the LeanDNA APEX platform to help in the standardization and optimization of supply chain operations of the manufacturing network worldwide. Taiwan Semiconductor Manufacturing Company (TSMC) and Amkor Technology have revealed a 10-year contract to boost advanced semiconductor packaging capability in Arizona. Article of the week... Warehouse automation is sort of the use of software, robotics, sensors, and other linked systems to automate how goods sit inside a facility, get traced, moved around, picked up, packed up, and shipped out, literally all day in a warehouse. Discover more
SimplePractice, a platform serving over 250,000 mental health practitioners, has launched Care Aide, an AI-powered clinical workflow assistant designed to reduce administrative burden. The tool was developed with input from more than 1,000 practitioners. Care Aide builds on SimplePractice's HIPAA-compliant Note Taker and introduces features including Session Sidekick for telehealth session flow, Treatment Planner, Intake Summaries, and Client Summaries. The tools aim to streamline session preparation, documentation and treatment planning whilst keeping clinicians in control of care decisions. The launch follows SimplePractice's 2025 Annual State of Private Practice Report, which identified administrative burden as a key challenge despite high overall clinician satisfaction. All AI tools are HIPAA compliant and HITRUST certified. Care Aide is available as an add-on to all subscription plans.
Valant.io vs SimplePractice: which is better for therapists in 2026? Table of content. Aggregate scores across 2026 reviews from G2, Capterra, Software Advice, EHR Source, and Cortexa. Decision flowchart by practice type. One question separates the two platforms more than any other: does the practice prescribe medications? If yes, Valant.io is the answer. If no, SimplePractice is the answer. The flowchart below covers roughly 80 percent of practice scenarios in a single decision. The decision flowchart covers most scenarios. Special cases (10+ clinician groups, MIPS reporting) are addressed in later sections. Platform profiles and quick specs. Both platforms market themselves as behavioral health EHRs, but they target different buyers. Valant was built for psychiatry-led practices. SimplePractice was built for therapists running their own businesses. That difference shapes every part of each product. Valant in one paragraph Cloud-based EHR designed for behavioral health practices with prescribers as the primary user. Strengths include integrated PDMP lookups, EPCS for controlled substances, 100-plus clinical templates (CBT, DBT, MFT, TMS), 80-plus built-in outcome measures, ONC certification, and recently-added AI Notes Assist. Weaknesses include a dated UI, 12-month contract requirement, opaque pricing, and over-engineering for pure talk therapy. SimplePractice in one paragraph Cloud-based practice management and EHR purpose-built for solo and small-group therapists. Serves 225,000-plus practitioners. Strengths include consumer-grade UI, the best mobile app in the category, transparent month-to-month pricing starting at $29 per month, included Monarch therapist directory for referrals, and a 30-day free trial. Weaknesses include no ONC certification (so no MIPS Promoting Interoperability participation), e-prescribing as a paid add-on, and reporting that stays shallow for high-volume insurance practices. Four battles: price, UX, docs, rx. Most platform comparisons drown the reader in feature checklists. The honest comparison is simpler: four battles, two wins each. Each battle below names a winner and explains why. Battle 1: Price SimplePractice wins on price by a wide margin for solo and small therapy practices. The Starter plan at $29 per month covers basic scheduling, documentation, telehealth, and client portal. The Essential plan at $59 per month adds insurance billing, custom forms, and the Monarch therapist directory. The Plus plan at $99 per month adds custom branding and multi-location support. Valant does not publish pricing. Based on aggregated 2026 user reports, smaller practices typically pay $135 to $150 per provider per month, with larger practices paying $200 to $300 per provider per month. The lack of published pricing is itself friction for buyers comparing options. Estimated monthly cost by practice size. The gap is dramatic for solo and small practices. Battle 2: Usability SimplePractice wins on usability decisively. The interface was designed with the same UX sensibility as a modern fintech or productivity app, not traditional health IT software. Most therapists report being operational within a day of signup without formal training. The mobile apps are widely considered the best in the behavioral health EHR category. Valant's interface is functional but dated. Multiple reviewers on Capterra and Software Advice consistently note slower performance, complex navigation, and an aesthetic that has not kept pace with consumer software. Onboarding typically involves a configuration consultant and a multi-week setup period. Capability radar across six therapist priorities. SimplePractice leads on usability, mobile, and growth tools. Battle 3: documentation depth. Valant wins on clinical documentation depth. The platform includes 100-plus templates for evidence-based therapies including CBT, DBT, MFT, and TMS, built in collaboration with clinical advisors. 80-plus outcome measures (PHQ-9, GAD-7, and others) auto-score and graph longitudinally. The AI Notes Assist feature, added in 2025-2026, generates narrative notes during patient encounters. SimplePractice supports DAP, SOAP, and customizable note templates plus treatment plans and diagnosis coding. The structure is competent for most therapists but lacks the specialty depth Valant offers. AI documentation is available through the AI Note Taker add-on at $35 per month per clinician. Battle 4: prescribing. Valant wins on prescribing. The platform was built with prescribers as the primary user persona. Integrated PDMP lookups eliminate the friction of separate state portal logins. EPCS for controlled substances is built in. Medication management, dosing history, and refill workflows are first-class features. SimplePractice offers e-prescribing as an add-on at $49 per month per clinician plus an $89 one-time setup fee. The functionality is competent but does not match Valant's integrated workflow. For practices with multiple prescribers, the add-on math adds up quickly. Scorecards by practice scenario. The four battles above are theoretical. What matters is how the scoring plays out for a specific practice type. The scorecards below show the verdict for six common practice scenarios. Scenario-by-scenario winner across ten common practice configurations. SimplePractice wins six; Valant wins four; none are ties. Real reviews from G2 and Capterra. Aggregated review scores tell part of the story. The verbatim feedback from real users tells the rest. The four reviews below are pulled from independent platforms (G2, Capterra, Software Advice) and represent the patterns most commonly observed across hundreds of reviews. Final pick by practice type. After every battle, scorecard, and reviewer quote, the verdict comes down to two paths. The cards below summarize the decision in the simplest possible form. The shortest version: therapists pick SimplePractice. Prescribers pick Valant. Mixed practices pick Valant. Large groups pick Valant. Everyone else picks SimplePractice. Post comment. Be the first to post a comment!
SimplePractice, a platform serving over 250,000 independent behavioural health practitioners, has partnered with Employee Assistance Program provider Uprise Health to improve mental health care access. The collaboration centres on SimpleConnect, SimplePractice's enterprise connectivity solution that enables direct-to-calendar booking for Uprise Health's millions of covered members. The integration uses a matching engine considering clinical, logistical and preference-based attributes to connect members with practitioners in Uprise Health's curated network who use SimplePractice. SimplePractice facilitated over 125 million appointments in 2025. The partnership addresses rising workplace mental health concerns, with half of US employees reporting moderate to severe burnout, depression or anxiety. The solution aims to transform employer-sponsored mental health benefits into immediate, accessible care whilst helping practitioners build sustainable practices.