Full-Time

Data Analyst

Updated on 1/31/2025

Crossmedia

Crossmedia

201-500 employees

Consulting
Consumer Software

Compensation Overview

$60k - $65kAnnually

Junior

New York, NY, USA

This role requires a candidate with proximity to our NYC office and offers a hybrid work setting with employees working both onsite and from home.

Category
Data Analysis
Data & Analytics
Required Skills
Market Research
Python
Datorama
R
SQL
Tableau
AWS
Data Analysis
Google Analytics

You match the following Crossmedia's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • MA or B.A with 1-2 years’ experience in market research/digital analytics, statistics, business intelligence, CRM or similar.
  • Experience with data visualization and common cloud platforms (Tableau, Datorama, Domo, etc.)
  • Understanding and basic knowledge of SQL and coding.
  • Familiarity using syndicated consumer research surveys (MRI, Simmons, YouGov, etc.).
  • Previous exposure to media tools (Kantar, NMR, iSpot, Comscore, AdClarity, MOAT/DoubleVerify, Adobe SiteCatalyst/Google Analytics).
  • Really know your stuff on R, Python, Amazon Web Services in addition to SQL.
  • Solid organizational skills including attention to detail and multi-tasking agility.
  • Willing to compromise their point of view in support of others.
Responsibilities
  • Join strategic discussions with our clients to help define media objectives, target customers & opportunity sizing, communication channels, optimal budget allocations and investment levels, media timing, and messaging.
  • Generate quantitative and qualitative consumer and market research & strategy including: Demographic, psychographic, and behavioral customer profiling; Media channel coverage, penetration, receptivity; Brand health deep dives; Competitive analysis and category trends.
  • Conduct media effectiveness and ROI analysis including marketing mix models and multi-touch attribution, including data integration from various sources.
  • Clean, format and transform raw data into engaging visuals and compelling stories using Datorama and Tableau.
  • Work closely with account teams to understand media campaigns, strategy and industry nuances of clients.

Company Stage

Acquired

Total Funding

N/A

Headquarters

New York City, New York

Founded

2000

Simplify Jobs

Simplify's Take

What believers are saying

  • Thomas Lee's appointment as CFO aims to drive Crossmedia's growth and international expansion.
  • AI integration in media planning enhances Crossmedia's efficiency and competitive edge.
  • Multicultural marketing efforts can expand Crossmedia's client base and market reach.

What critics are saying

  • Competition from digital-first agencies using advanced analytics and AI is increasing.
  • Potential talent drain as larger agencies offer better salaries and benefits.
  • Rising digital advertising costs could impact Crossmedia's profitability if not managed.

What makes Crossmedia unique

  • Crossmedia focuses on data-driven marketing to deliver personalized content and improve ROI.
  • The agency is leveraging programmatic advertising to optimize ad spend and target audiences.
  • Crossmedia is committed to sustainability, offering eco-friendly media solutions to clients.

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Benefits

Flexible Work Hours

Unlimited Paid Time Off

Paid Sabbatical

Health Insurance

Mental Health Support

401(k) Company Match

Generous paid parental leave policy

Life milestone recognition & support

Phone/Internet Stipend

Student Loan Assistance

Tuition Reimbursement

Professional Development Budget

Learning & Development and training programs