Full-Time

Group Product Manager

User Lifecycle, Growth

Posted on 7/26/2024

Strava

Strava

501-1,000 employees

Fitness tracking and social networking platform

Consumer Software
Social Impact

Senior, Expert

San Francisco, CA, USA

This is a hybrid role based in our San Francisco office.

Category
Product Management
Product Analytics
Product
Required Skills
Communications
Data Analysis
Requirements
  • 6+ years of product management experience.
  • 4+ years of Growth / communications product experience in a community based consumer products organization.
  • Proven ability to lead teams and work in a highly collaborative environment.
  • Track record of developing junior product management.
  • Ability to communicate complex concepts clearly in writing and verbally to many stakeholders.
  • Strong analytical thinking.
Responsibilities
  • Drive the development of new distinctive features and experiences that grows users using Strava and retains millions of users with quantifiable outcomes.
  • Embrace rapid experimentation: form and validate data-driven hypotheses to accelerate growth.
  • Be ingenuitive in ways to reach audiences and bring them to Strava.
  • Capture insights from growth experiments successes and failures, and communicate them to the broader team.
  • Use product analytics to understand how our customers use our product and help guide decisions on future improvements and optimizations.
  • Lead and develop product managers earlier in their careers.
  • Embrace an inclusive, collaborative environment that elevates a diverse set of voices and experiences.
  • Drive cross-functional team and alignment with hypothesis-driven experiments, vision, and roadmap.
  • Demonstrate strong analytical and quantitative skills to use data and metrics to back up assumptions, recommendations and drive actions.

Strava is a digital platform for athletes and fitness enthusiasts to track and analyze their physical activities, offering metrics like speed, pace, and distance. It operates on a freemium model, providing basic services for free and charging for premium features such as advanced training plans and detailed activity breakdowns. Strava distinguishes itself from competitors with its social networking aspect, allowing users to share activities and connect with others, fostering a supportive community. The goal of Strava is to enhance the fitness experience through performance analysis and community engagement.

Company Stage

Series F

Total Funding

$147.3M

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Apple Fitness+ expands Strava's reach and user engagement.
  • Integration with Mibro Fit enhances user experience and social connectivity.
  • Growing trend of virtual fitness challenges aligns with Strava's community-driven events.

What critics are saying

  • Increased competition from evolving fitness apps may attract users away from Strava.
  • Over-reliance on partnerships like Apple Fitness may not ensure long-term growth.
  • Integration with third-party apps could lead to data privacy concerns affecting user trust.

What makes Strava unique

  • Strava combines fitness tracking with social networking, fostering a unique community experience.
  • The platform offers a freemium model, attracting a wide range of users globally.
  • Strava's compatibility with most GPS devices enhances its accessibility and user base.

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Benefits

100% company paid benefits for employees and families

Flexible paid time off

$2,000 annual professional development stipend

Paid time off for volunteering

401(k) Plan with company matching

$1000 annual gear stipend

$500 annual gym reimbursement

Onsite fitness rooms with showers, lockers, and towel service

Weekly team workouts

Free yoga classes

Secure bike storage

Twice weekly dinner for those working late

Monthly happy hours

Dog days

Cell phone reimbursement

Snacks & stocked kitchens

INACTIVE