Strava

Strava

Fitness tracking and social networking platform

About

Strava is a digital platform designed for athletes and fitness enthusiasts to record, track, and analyze their physical activities, from casual walks to professional races. Users can monitor various metrics such as speed, pace, and distance, and utilize unique features like performance comparison and Relative Effort to gain insights into their workouts. Strava operates on a freemium model, offering basic services for free while charging for premium features, which include advanced training plans and detailed activity breakdowns. This platform also functions as a social network, enabling users to share their activities, connect with others, and discover new routes and clubs, which sets it apart from other fitness tracking apps. Strava is compatible with most GPS devices and is accessible on iPhone, Android, and web apps, making it available to millions of users globally. The goal of Strava is to foster a supportive community that motivates athletes to achieve their fitness goals.

Company Stage

Series F

Employees

501-1,000

Industries

Consumer Software, Social Impact

Total Funding

$147.3M

Headquarters

San Francisco, California

Founded

2009


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Simplify's Take

What believers are saying

  • Integration with Mibro Fit App enhances user experience and social connectivity.
  • Expansion into new San Francisco space indicates growth and increased operational capacity.
  • Night Heatmaps feature aims to improve user safety during nighttime activities.

What critics are saying

  • Increased competition from apps offering free personalized workout plans threatens user retention.
  • Expansion into new space may lead to higher operational costs impacting profitability.
  • Night Heatmaps could pose privacy risks if location data isn't securely managed.

What makes Strava unique

  • Strava combines fitness tracking with social networking for a unique user experience.
  • The platform offers a freemium model with advanced features for premium subscribers.
  • Strava's global community fosters motivation and camaraderie among athletes.

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Growth & Insights
Headcount

6 month growth

2%

1 year growth

12%

2 year growth

15%

Benefits

100% company paid benefits for employees and families

Flexible paid time off

$2,000 annual professional development stipend

Paid time off for volunteering

401(k) Plan with company matching

$1000 annual gear stipend

$500 annual gym reimbursement

Onsite fitness rooms with showers, lockers, and towel service

Weekly team workouts

Free yoga classes

Secure bike storage

Twice weekly dinner for those working late

Monthly happy hours

Dog days

Cell phone reimbursement

Snacks & stocked kitchens

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