Director – Video Investments

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

• $1 Billion+ in Annual Billings
• 200 Team Members
• Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024

We are seeking a dynamic and experienced Director of Video Investments to help lead our video buying and strategy team. This individual will be an expert of the evolving video landscape, from linear TV to CTV, OTT, and digital video. You will be responsible for developing innovative, data-driven video investment strategies that deliver on client objectives, managing a high-performing team, and fostering strong relationships with media partners. You are a strategic thinker, a skilled negotiator, and a mentor who thrives in a fast-paced agency environment.

Qualities - Here’s what it takes to be successful in the role:

• Curiosity and Skepticism: You have a strong interest in the evolving Video landscape with internal motivation to stay on top of trends and innovation across the industry. You can apply critical thinking to information and understand the implications of new ideas.
• Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success. You love coming up with creative solutions to new and old problems alike.
• Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.
• Communication & Storytelling: You can easily communicate complex information or nuanced situations. You know what details are needed and what details to leave behind. You can marry data and storytelling to articulate a compelling vision.
• Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You’re ready and excited for changes in the media landscape.
• Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself and others.

Responsibilities:

• Negotiate and place video buys that deliver on the goals of the media plan.
• Prepare and present client buy overviews.
• Assist with agency Upfront and Scatter negotiations.
• Stay current on Video marketplace trends, including innovation, and be able to provide the integrated agency team with recommendations for campaign planning.
• Train and manage Associate level team members ensuring campaigns are executed and monitored flawlessly.
• Partner with integrated media team to report on campaign performance not only against deal terms but also client-specific KPIs and objectives.
• Build and keep collaborative relationships with media partners.
• Remain in constant communication with agency team members and clients, as needed, to share status of campaigns, bring forward new opportunities, or raise awareness of any unexpected issues.
• Assist with development of industry POVs and thought leadership.
• Lead in collaboration with finance team members to resolve media billing issues.
• Ensure strict adherence to client budgets while meeting client objectives.
• Support the analysis of campaign performance data across linear and digital video platforms to identify key trends, optimization opportunities, and strategic recommendations that drive improved client outcomes

Qualifications:

• A minimum of 8-10 years of experience in media planning/buying, with at least 5 years of direct experience in video investment (including Linear TV, CTV, and Digital Video). Agency experience is strongly preferred.
• Proven track record of successfully managing and developing a team of media professionals.
• Exceptional negotiation skills with a history of securing favorable terms and building strong partner relationships.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Proficiency with media research and buying tools (e.g., Nielsen, Comscore, Mediaocean, Video ad-serving platforms).
• Comfortable working within a fully integrated agency team collaborating with internal teams and business groups, including Creative, Account Management, Finance and Project Management.
• Capable of thriving within a fast-paced environment with ability to multi-task, manage/meet deadlines and be comfortable making decisions.

Compensation

The annual gross base salary range is $120,000-$150,000  USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.