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Rituals

Luxury home and body products retailer

HR Business Partner Retail

Full-TimeUpdated on 10/15/2026
No salary listed
Mid
Antwerp, Belgium
HybridOn-site at the Antwerp headquarters, with 1–2 days per week in regional stores.
People & HRHR Generalist & Employee Relations

About the job

Requirements
  • At least four years of experience as an HR advisor within a dynamic, commercial organization, preferably in retail, and the ability to advise strategically on HR and business matters.
  • The ability to turn ideas into improvement initiatives or projects and put an HR vision into practice.
  • Strong knowledge of Belgian labor and social legislation, including absence and reintegration processes.
  • Experience with data-driven work and understanding how to develop the organization with stakeholders.
  • Experience coaching, developing, and supporting retail and headquarters managers, and delivering training and workshops.
  • Fluency in Dutch, French, and English; French is important for regularly delivering training and workshops in French.
  • A hands-on, proactive, entrepreneurial approach and flexibility to adapt to a fast-changing environment.
Responsibilities
  • Support and coach Area Managers and Shop Managers in the Flanders region, based from Antwerp.
  • Provide operational advice on specific cases and tactical-strategic business partnering for the assigned regions and Belgium.
  • Support daily HR practice and work on projects related to well-being, absenteeism, talent and performance management, and employee engagement, often with colleagues in the Netherlands.
  • Develop and deliver practical training and workshops for managers and employees.
  • Work one to two days per week in stores in the assigned regions and work the other days from the Antwerp headquarters.
  • Report directly to the Head of HR Benelux and collaborate with the Benelux HR team.
Desired Qualifications
  • Experience in a retail organization.

About the company

Rituals is a Dutch lifestyle brand that sells luxury body care, skincare, home fragrances, and related wellness products inspired by ancient traditions. Its products use natural-origin ingredients and are organized into themed collections drawn from practices like Ayurveda and Japanese Hanami. The company sells through stores, e-commerce, and partnerships with department stores, hotels, airlines, and spas, complemented by a membership program and product refills to drive repeat purchases, with in-store experiences like tea and hand massages. Its goal is to make everyday routines mindful while growing globally and pursuing social and environmental goals, including B Corp certification and a plan for 90% natural origin ingredients and refillable packaging by 2025.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Amsterdam, Netherlands

Founded

2000

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Simplify's Take

What believers are saying

  • Rituals reported €2.43 billion 2025 revenue on January 28, 2026.
  • It plans €40 million to refit 1,500 boutiques in 30 days during August 2026.
  • It is expanding in Asia, Greater China, the Middle East, and travel retail.

What critics are saying

  • The €40 million 1,500-store refit disrupts operations if execution slips in August-September 2026.
  • L'Occitane and Sol de Janeiro are taking travel-retail premium body-care space in 2026.
  • Rituals' ritual-led moat erodes if premium wellness normalizes, turning it into a commodity brand.

What makes Rituals unique

  • Rituals pairs premium body care with 11 Mind Oasis wellness experiences across Europe.
  • Its 25-year brand story and B Corp status anchor distinctive mindful-luxury positioning.
  • Refills, 90% natural-origin formulas, and in-store rituals deepen retention and pricing power.

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Benefits

  • Health Insurance
  • Gym Membership
  • Wellness Program
  • Commuter Benefits
  • Flexible Work Hours