Business Development Representative
About the job
- Three to six years of experience.
- Proven track record handling incoming and outgoing calls.
- SaaS experience.
- Knowledge and experience of North American and EMEA market segments.
- Excellent verbal and written communication skills.
- Strong listening and presentation skills.
- Ability to multitask, prioritize, and manage time effectively.
- Bachelor of Arts or Bachelor of Science degree or equivalent.
- Expertise working in Salesforce.com is required.
- Process quality leads and follow up on inbound email and telephone inquiries.
- Actively source new sales opportunities through email, LinkedIn, and cold calling.
- Assess or create opportunities for NB’s products, qualify prospects, and systematically introduce Sales for further engagement.
- Seed ideas and tell product stories to potential customers to attract their attention.
- Research market trends and competitors.
- Develop in-depth knowledge of product features and benefits.
- Update the customer relationship management system regularly.
- Use virtual meetings to build relationships with new customers.
- Experience in cold communications, client limitations, and inside sales is a plus.
About the company
Marrina Decisions is a marketing services firm that helps companies grow revenue by implementing scalable, data-driven marketing systems. It focuses on Marketo, Salesforce (SFDC), ABM, and demand-generation programs to align marketing and sales and shorten sales cycles. The company offers end-to-end support—from strategy to execution—guided by leaders who share market insights to shape data-driven plans. Its approach centers on turning marketing programs into profit centers by improving conversion rates and overall efficiency. Compared with competitors, Marrina Decisions emphasizes simple, scalable solutions tailored to both short-term wins and long-term growth, with leadership actively guiding clients through adoption and execution. The firm's goal is to increase client revenue and profitability by delivering measurable marketing performance.
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
Santa Clara, California
Founded
2012
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Simplify's Take
What believers are saying
- August 2026 EU AI Act enforcement drives urgent compliance consulting demand.
- Recent posts target consent, suppression, and chatbot disclosure pain points for enterprise marketers.
- ZipRecruiter and Mediabistro listings show hiring across marketing automation and sales roles.
What critics are saying
- Unfunded since 2020 leaves Marrina Decisions vulnerable to client churn and pricing pressure.
- LinkedIn shows only 79 employees; one lost account can hit revenue fast.
- No visible proprietary software means agencies like Deloitte and Accenture can copy services.
What makes Marrina Decisions unique
- Santa Clara-based Marrina Decisions specializes in Salesforce, Marketo, HubSpot, and SFMC RevOps.
- Madhu Gulati positions Marrina Decisions as AI-enabled enterprise marketing systems repair.
- Its 2026 content centers on EU AI Act marketing compliance and workflow execution.
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Benefits
- Health Insurance
- Paid Vacation
- Paid Holidays
- Paid Sick Leave
- Training Programs