Manager – Brand
Posted on 4/1/2024
Zocdoc

1,001-5,000 employees

Online marketplace for finding and booking healthcare appointments
Company Overview
Zocdoc is a leading healthcare tech company that prioritizes patient empowerment, offering a seamless online platform for finding in-network doctors, booking appointments, and accessing reviews. The company's competitive edge lies in its user-friendly interface, comprehensive services, and commitment to personalized care, as evidenced by their doctors' attentive approach to patient history and preventative plans. With its robust online presence across the United States, Zocdoc is redefining the healthcare experience by making it more accessible and patient-centered.

Company Stage

Series D

Total Funding

$376.8M

Founded

2007

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-1%

2 year growth

24%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Branding/Brand Strategy
CategoriesNew
Brand Design
UI/UX & Design
Requirements
  • 6 - 8 years of experience working on brand and creative strategy, in-house preferred.
  • Genuine passion for brand work, having strong familiarity with the landscape and trends.
  • A team mindset and an ability to build strong and trusting partnerships with stakeholders, recognizing that great brand work takes a village
  • High ownership, resilience, resourcefulness and an ability to manage ambiguity
  • A mix of creativity and strong execution. You can come up with on-brand, resonant ideas and have the drive and process orientation to bring them to life.
Responsibilities
  • Helping the brand shine and scale across paid and (certain) owned channels.
  • Overseeing creative strategy and execution for paid marketing campaigns (TV, streaming audio, podcasts, paid social, and more).
  • Owning Zocdoc’s foundational brand elements, including our brand book and brand health measurement and analysis.
  • Working collaboratively with creative partners and internal stakeholders (such as performance marketing, PR, content, and product marketing) to lead brand strategy and execution of high visibility moments.
  • Identifying and activating on moments that allow us to express our brand and help it grow.
  • Cross-functionally collaborating to support go-to-market launches and infusing brand strategy throughout the organization.