Digital Copywriter

Overview

The Digital Copywriter who, after a few years’ experience, is beginning to hone her instincts for what works and what does not. He/ She not only recognizes the importance of appraising and editing her own work, he/she is becoming skilled at it, as well. His/ Her best ideas are not just creatively fresh but strategically sound and on brand, too. He/ She is adept, or becoming adept, at speaking with clients and presenting copy and concepts to them, either in person or over the phone. His/ Her colleagues trust his/her to act as a representative of the team and the work.

The copywriter may be the only writer on a project, he/ she may be supervising a junior writer, or he/she may be working side by side with other writers. In any case, he/she is expected to take responsibility for the quality of any copywriting deliverable in which he/she has a hand, ensuring that it meets Publicis Groupe’s standards for creative excellence and client satisfaction. 

Copywriters should possess the ability to work with clients in different industries and must be able to work comfortably with people from different creative disciplines and with different creative teams. He/ She should also be able to collaborate effectively with producers, account managers, and others outside the immediate creative team (e.g., Digital Studio, production vendors).

Responsibilities

• Concept and collaborate with creative team, including other copywriters, interaction designers, art directors, and programmers.
• Actually write—that is, be able to write compelling and grammatically clean long-form website copy as well as effective headlines, taglines, and calls to action.
• Be comfortable writing in multiple styles and for multiple formats.
• Work with account managers to ensure creative concepts, tactics, and copy tone are on brand and strategically sound.
• Work with producers to ensure copy is deliver on deadline and in accordance with clients’ criteria.
• Begin to meet with and present work to clients of all levels – from junior brand managers to senior marketing clients.
• Begin to take an interest in nurturing junior talent.

Qualifications

• Innovative and inspiring creative solutions for interactive channels. Experience in other media (print, TV, video, direct response, retail, or promotion channels) a plus, but not necessary.
• Curiosity, and a passion for digital media.
• Ability to juggle multiple projects/tasks.
• The ability to collaborate, to take constructive criticism, and to seek out and act on peer/client feedback—call this “people skills,” “soft skills,” or what have you—which is essential to good team chemistry and client relations.
• A strong desire to do brand-building, product-selling, and award-winning work.
• Marketing sense and an interest in helping to develop campaign platforms that can work across channels.
• A minimum of 3 years’ experience in advertising and/or digital media.

Additional Information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance