Simplify Logo
SHADOW

SHADOW

Creates viral marketing campaigns and branding

Manager – Fashion + Retail - Corporate Storytelling

Full-TimePosted on 9/17/2026
$90k - $120k/yr

+ 401(k) matching

Senior
New York, NY, USA
Hybrid

Hybrid work schedule with 1–3 days in the office per week.

About the job

Requirements
  • Six to eight years of experience.
  • Experience developing compelling corporate narratives and executive profiles.
  • Understanding of the business media landscape.
  • Awareness of clients across Fashion & Retail, Beauty, Consumer Packaged Goods, Spirits, and Hospitality.
  • Ability to position clients and executives effectively for target audiences.
  • Ability to develop strategic approaches to building corporate reputations and executive profiles across media, awards, and thought leadership platforms.
  • Experience leading and securing high-impact placements, profiles, and recognition in top-tier business outlets.
  • Established contacts across business, trade, and broadcast media, as well as industry events, conferences, and podcasts.
  • Ability to distill complex ideas into clear, persuasive narratives.
  • Strong writing skills for op-eds, award submissions, press materials, and executive briefings.
  • Experience personally leading breakthrough campaigns, activations, and placements.
  • Ability to manage multiple workstreams, meet deadlines, and communicate effectively with senior executives.
Responsibilities
  • Support and execute corporate media and executive thought leadership strategies across a range of clients.
  • Contribute to the agency’s broader corporate and executive visibility efforts.
  • Serve as a senior partner to clients by providing strategic counsel and trusted execution.
  • Own client relationships and lead day-to-day communications.
  • Lead the development of executive visibility roadmaps.
  • Identify and pitch strategic media and speaking opportunities.
  • Create or respond quickly to news opportunities for clients and across the agency.
  • Manage the daily workflow of three to six accounts simultaneously.
  • Communicate account priorities and collaborate with others to drive consistent results.
  • Help institutionalize corporate and executive communications best practices within the agency.
  • Build internal tools and share opportunities.
  • Contribute thought leadership that benefits the agency and its clients.

About the company

Shadow is a creative agency that designs and runs digital marketing campaigns focused on viral products and shopping technology. It combines brand identity, product education, and influencer programming to produce marquee campaigns and a steady content pipeline, with revenue from service fees for campaign development, content production, and talent management. It differentiates itself by pairing brand-building with performance-driven viral marketing and shopping-tech activations, supported by education materials and ongoing content; its work with Beauty AR for Pat McGrath Labs and the Power Grip Primer TikTok campaign shows its track record. The goal is to help brands reach broad audiences, convey product value clearly, and drive engagement and sales through scalable, influencer-driven campaigns and education.

Company Size

51-200

Company Stage

N/A

Total Funding

$1.1M

Headquarters

New York, New York

Founded

2007

Get referred to SHADOW

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • SHADOW added Aspen Vodka, Flecha Azul Tequila, and amika in April 2026.
  • The PR Net listed new 2026 clients Marc Jacobs, Supergoop!, and Instacart.
  • Its 2025 revenue reached $30.4 million, showing durable demand and scale.

What critics are saying

  • Automation and AI reduce agency hours; clients will compress budgets by 2027.
  • Consumer brands can shift work in-house, squeezing SHADOW’s margins and headcount.
  • A major client loss like e.l.f. Beauty would hit revenue concentration fast.

What makes SHADOW unique

  • Founded in 2007, SHADOW spans PR, influencer, experiential, and social execution.
  • Its client roster includes Google Shopping, e.l.f. Beauty, American Eagle, and Bentley.
  • SHADOW’s cross-client synergies and New York base strengthen campaign speed and introductions.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Holidays

Mental Health Support

Paid Sick Leave

401(k) Retirement Plan

401(k) Company Match

Parental Leave

Hybrid Work Options