Digital Director

Digital Director

Rational · Washington, United States (Hybrid) · Full-time · Posted 2026-07-20

Salary: 88,000–117,000

Workplace: hybrid

Department: Digital

Description

Rational is hiring a Digital Director to help lead and expand the firm's digital media presence. Candidates must have experience managing digital media communications, be well-versed in online and social media communications and ideally will have experience in public affairs. Candidates must be eager to work in a fast-paced environment and able to manage a diverse workload.

Directors engage in daily client consultation and strategy development, leveraging digital to accomplish client goals.

Our firm is committed to high-quality, personal service and we specialize in strategic public affairs communications, reputation management, business and consumer public relations, and interactive digital communications.

About Rational

Rational helps clients shape markets and move decision makers. We deliver strategic communications, full-service marketing, and integrated public affairs campaigns that drive impact.
For over two decades, we’ve delivered data-driven campaigns that expand and protect the commercial markets our clients depend on. Across sectors and industries, our deep bench of experienced professionals and their relentless dedication to our clients show up in our track record of growth and retention.
Rooted in the success of our longstanding bipartisan Public Affairs practice, our Strategic Communications, Marketing, Digital, and Creative teams collaborate to bring you the best minds across industries. With our suite of AI-backed digital tools and Pinpoint Targeting®, we challenge assumptions and take nothing for granted. As results-driven partners, we pursue the most effective solutions for your organization.
We are employee-owned. Every member of the Rational team is personally invested in our clients’ success. That means owner level attention and always-on responsiveness, every time.

Requirements

• 5+ years of experience executing digital campaigns with proven results
• Willingness and excitement about thinking creatively and entrepreneurially about digital opportunities for individual campaigns and the agency as a whole
• Excellent verbal and written communications skills
• Proven ability to develop creative, strategic digital solutions to communications challenges
• Ability to simplify digital tactics and strategies into layman's terms so others can develop an understanding and comfort with them
• Experience managing staff
• Experience managing clients and/or project teams
• Strong attention to detail, with the ability to handle multiple projects simultaneously
• Familiarity with the professional use of digital media channels
• Experience running successful paid acquisition and / or paid persuasion / education campaigns
• Problem-solving and creativity skills in the context of the Internet, its online tools and potential media that can be reached via the web
• Bachelor’s Degree

Benefits

Why Join Rational?

• Collaborative team environment with exposure to high-impact work across public affairs, strategic communications, marketing and digital
• Competitive compensation and benefits, including medical, dental, and vision, 401(k) corporate match, and paid time off
• Participation in our ESOP (Employee Stock Ownership Plan)
• Professional development and growth opportunities in a dynamic, fast-paced environment
• Hybrid work model with flexibility: this role requires in-person work at our HQ located in downtown DC on Mondays, Wednesdays, and Thursdays

Salary range for this role is 88,000 to 117,000 USD annually.

This role is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without sponsorship now or in the future.

Rational is an equal opportunity employer. We value diversity and are committed to building an inclusive workplace.

Apply

Apply at Rational

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