Key Account Manager

About Shelly

We make smart devices and push the boundaries of the IoT sector every single day. Shelly is a strong company with a startup mindset - no bureaucracy, just bold ideas, creative problem-solving, and a team that genuinely loves what they do. We turn every spark of an idea into a real product - from first concept to full production  and bring smart automation to over 3 million households around the world. From heating, lighting, appliances, curtains, and more, if it runs on electricity, chances are we can automate it. We’ve built over 100 smart devices (and counting!), and everything happens right here at our headquarters in Sofia.

Sounds exciting? Keep reading...

Key Account Manager – UK & Ireland

Your Role
As Key Account Manager for the UK and Ireland, you own and grow relationships with Shelly’s Tier 1 and Tier 2 accounts across the region. You combine hands-on sales with the operational and administrative follow-through that keeps every account moving- from commercial plans and client meetings to forecasts, orders, reporting, and internal coordination. You also represent Shelly at trade shows and partner events, turning promising conversations into long-term business growth.

Your Responsibilities

• You manage and grow a portfolio of Tier 1 and Tier 2 accounts across the UK and Ireland 
• You act as the main point of contact for your customers and build strong relationships with buyers, commercial teams, and key decision-makers 
• You create and execute account plans that support sales targets, revenue growth, wider product distribution, and long-term partnerships 
• You identify opportunities for new product listings, upselling, cross-selling, promotional campaigns, and account expansion 
• You lead customer meetings, commercial reviews, product presentations, and negotiations 
• You negotiate pricing, promotional plans, commercial terms, and agreements in line with Shelly’s business goals 
• You prepare sales forecasts, offers, price lists, reports, presentations, CRM updates, and all related account documentation 
• You monitor sales performance, stock levels, promotions, margins, targets, and open commercial topics, and you take action when something needs attention 
• You coordinate orders, product availability, deliveries, invoices, returns, claims, and customer requests with Sales Operations, Logistics, Finance, Marketing, and Customer Support 
• You keep meeting notes, action points, deadlines, and customer commitments organized and follow through until every topic is closed 
• You plan and attend exhibitions, trade shows, customer events, and partner meetings, representing Shelly with energy and professionalism 
• You travel regularly across the UK and Ireland to strengthen relationships, understand customer needs, and uncover new sales opportunities 
• You track competitor activity, market developments, and customer feedback, and you share practical insights with the wider Shelly team

What makes you a great fit

• You have proven experience in key account management, national account management, B2B sales, or a similar commercial role 
• You have experience working with Tier 1 and Tier 2 retailers, distributors, partners, electrical wholesalers, or other strategic customers 
• You understand the UK and Ireland markets and know how to build effective relationships with buyers, commercial teams, and key decision-makers 
• You bring experience from consumer electronics, smart home, IoT, electrical products, DIY, retail, or distribution - this is a strong advantage 
• You understand account planning, pricing, margins, promotions, sales forecasting, and commercial negotiations 
• You combine a strong sales mindset with excellent administrative and operational discipline 
• You are just as comfortable presenting a commercial proposal as you are working with reports, orders, forecasts, and follow-up actions 
• You communicate clearly, negotiate confidently, and build trusted long-term relationships 
• You work confidently with CRM systems and MS Office, particularly Excel and PowerPoint 
• You are proactive, well-organized, and able to manage several accounts and priorities without losing sight of the details 
• You have excellent written and spoken English • You are available to travel regularly across the UK and Ireland for client meetings, exhibitions, trade shows, and partner events

What is in it for you

• A key role in building Shelly’s UK presence
• High autonomy and direct access to decision-makers
• Permanent UK-based employment 
• Competitive salary 
• Flexible working (hybrid/remote)
• Free access to all Shelly devices
• Travel budget for events, trainings, and partner visits

Ready to join the Shelly Revolution?
Let’s build the future of smart living together. 
Hit that Apply button — we can’t wait to meet you.