Full-Time

Sales Representative

Updated on 9/3/2026

Deadline 3/24/27
Daktronics

Daktronics

1,001-5,000 employees

Sells LED displays and related services

No salary listed

No H1B Sponsorship

Dallas, TX, USA + 1 more

More locations: Fort Worth, TX, USA

Remote

Home-office role within Texas; preferred near Dallas–Fort Worth or within one hour of a major airport. Overnight travel is 15–30%.

Bachelor's

Category
Sales & Account Management (1)
Required Skills
Sales
Communications
Lead Generation
Salesforce
Marketing

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Requirements
  • A Bachelor's degree is required; preferred majors include sales, marketing, entrepreneurial studies, economics, communications, or advertising.
  • Two years of direct selling experience is preferred.
  • Demonstrated ability to learn technical products quickly.
  • Strong verbal and written communication skills, including the ability to develop and present product and service presentations and negotiate contracts favorable to the company.
  • Experience selling product values and features, with the ability to negotiate price without being the lowest-price supplier.
  • Understanding of proposal and sales agreement language to negotiate and finalize agreements with the legal group.
  • Ability to use Salesforce, Microsoft Teams meetings, web navigation, and internal electronic systems.
  • Ability to exercise discretion and independent judgment.
  • Ability to travel by air and ground and comply with the company's Driver Eligibility Policy and motor vehicle record check requirements.
  • Ability to work from a home office when not traveling.
  • Fluency in written and spoken English.
  • Applicants must be at least 18 years old.
Responsibilities
  • Develop and execute a plan to sell products and services at an acceptable order volume and profit margin within the designated territory.
  • Sell products and services to the independent out-of-home market, including direct end customers.
  • Promote products and services through in-person meetings, video conferencing, and product demonstrations.
  • Create business through consultative selling by demonstrating the need for the company's product offerings.
  • Grow active sales opportunities through referrals, lead generation and qualification, product replacement opportunities, proactive prospecting, and sustainable customer relationships.
  • Promptly follow up on marketing campaign and trade show leads and document these activities in Salesforce CRM.
  • Serve as an expert consultant by developing an in-depth understanding of product capabilities, features, functions, and operation.
  • Participate in product and sales training.
  • Work effectively as a team member with limited daily supervision.
  • Follow company policies, processes, and procedures.
  • Work evenings and weekends as needed for presentations, trade shows, and meetings.
  • Travel overnight 15–30% of the time, with an average of seven days per trip and one to three weekends per year.
  • Work from a home office when not traveling.
Desired Qualifications
  • Business insight applying knowledge of the business and out-of-home market to advance organizational goals.
  • Networking that builds formal and informal relationship networks within the out-of-home industry and the company.
  • Persuasive ability to use compelling differentiators to gain support and commitment.
  • Resiliency when facing difficult situations and setbacks.
  • Situational adaptability to adjust approach and demeanor to shifting demands.

Daktronics designs, sells, and services electronic scoreboards and digital display systems, including LED video displays and digital billboards for sports venues, shopping malls, transportation agencies, healthcare facilities, and other customers in the UK and worldwide. Its products are customized for each client and supported by services from creative design and event production to sports marketing, installation, and ongoing operation. The company differentiates itself through tailored, end-to-end solutions and strong local service (notably in the UK), financing options, and a software platform called Venus Control Suite that lets customers manage and control their displays. Its goal is to help clients engage audiences and maximize the return on their digital display investments by providing high-quality products, comprehensive support, and efficient management tools.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Brookings, South Dakota

Founded

1968

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Simplify Jobs

Simplify's Take

What believers are saying

  • Q1 FY27 revenue rose 7.1% to $234.6 million; EPS hit $0.40.
  • Operating cash flow reached $31.4 million, while cash ended at $154.6 million.
  • Management reaffirmed 2028 targets and authorized a new $34.5 million buyback program.

What critics are saying

  • The SEC and NBA requested information on Kawhi Leonard on September 2, 2026.
  • Daktronics is consulting on Ireland redundancies after considering exit from transportation projects.
  • Orders fell 19.6% in Q1 FY27; backlog dropped to $311.3 million.

What makes Daktronics unique

  • Daktronics owns scoreboards, video boards, controls, and creative services end-to-end.
  • The Mexico plant, launched July 2026, expands manufacturing capacity and flexibility.
  • Venus Control Suite and Camino 8 deepen software lock-in around installed displays.

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Benefits

401(k) Retirement Plan

Employee Stock Purchase Plan

Employee Assistance Program

Disability Insurance

Unpaid Time Off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

5%
Yahoo Finance
Sep 9th, 2026
Daktronics posts $31M Q1 cash flow as orders drop 20% year-on-year

Daktronics reported Q1 FY27 revenue of $234.6 million, up 7.1% year-over-year, driven by its Live Events, Transportation, and International segments. Diluted EPS reached $0.40, the highest in 12 quarters and up over 21%. The company generated $31.4 million in operating cash flow, bringing its cash balance to $154.6 million after spending $4.4 million on share repurchases. However, new orders fell 19.6% to $191.8 million from $238.5 million in the prior-year quarter. Product backlog dropped to $311.3 million from $360.3 million a year earlier, down 13.6%. Management attributed the order weakness to timing issues and expects large orders to close in Q2. The company is pursuing a three-year strategic plan focused on vertical market expansion, operational excellence, and capital allocation.

SciTech Today
Sep 3rd, 2026
Daktronics Q1 fiscal 2027 earnings: revenue misses $234.6 million estimate as margin gains lift EPS.

Daktronics Q1 fiscal 2027 earnings: revenue misses $234.6 million estimate as margin gains lift EPS. Published on Sep 03, 2026 As seen on: Quick verdict. Daktronics reported first-quarter fiscal 2027 diluted EPS of $0.40, up 21.2% year over year, on revenue of $234.6 million, up 7.1%. Sales came modestly below one reported consensus estimate, but gross-margin expansion, strong cash generation, and a $311 million backlog supported a positive after-hours/premarket reaction. About Daktronics. Daktronics, Inc. (NASDAQ: DAKT) is a Brookings, South Dakota-based designer, manufacturer, marketer, and servicer of large-format digital display systems. The company was founded in 1968 and is known for LED video displays, electronic scoreboards, digital billboards, transportation signage, and the control systems that power real-time graphics, video, animation, and information displays. Its core operating markets include Live Events, Commercial, High School, Park and Recreation, Transportation, and International. The company reported a quarter-end cash balance of $154.6 million, total debt of approximately $10.5 million, and a current ratio of 2.2x as of August 1, 2026. Daktronics generated $19.4 million in quarterly net income and repurchased $4.4 million of common stock during the period. A current market capitalization, P/E ratio, and dividend yield are not included in the company's earnings release and should be sourced from a real-time market-data provider before publication. Daktronics did not report a quarterly dividend in the release. Top financial highlights. * Total net sales increased 7.1% year over year to $234.6 million, despite Q1 FY2027 having 13 weeks versus 14 weeks in Q1 FY2026. * Net income rose 18.0% to $19.4 million, compared with $16.5 million in the prior-year quarter. * Diluted EPS increased 21.2% to $0.40, from $0.33, representing the company's highest quarterly diluted EPS in the past 12 quarters. * Gross profit increased to $71.6 million from $65.1 million. * Gross margin expanded 80 basis points to 30.5%, aided by favorable product mix, operating leverage, and tariff refunds; higher memory and other price-sensitive input costs partly offset these benefits. * Operating income increased 7.2% to $24.9 million, while operating margin was unchanged at 10.6%. * Operating expenses increased to $46.7 million, from $41.8 million, reflecting international-project commissions, consulting for operational initiatives, and XDC/microLED development activity. * Operating cash flow totaled $31.4 million, up from $26.1 million a year earlier. * Free cash flow was $27.5 million, calculated after $4.1 million in property-and-equipment spending. * Quarter-end cash and cash equivalents were $154.6 million; total current and long-term debt was approximately $10.5 million. * Live Events revenue rose 8.3% to $86.4 million, maintaining its position as Daktronics' largest business unit by sales. * International revenue increased 66.1% to $28.4 million, the fastest growth rate among reported operating units. * Transportation revenue climbed 29.0% to $21.4 million, supported by demand in intelligent transportation systems and airport-related projects. * Commercial revenue declined 5.3% to $43.7 million, while High School Park and Recreation revenue fell 7.8% to $54.7 million. * New orders declined 19.6% to $191.8 million, although management said several substantial transactions negotiated in Q1 are expected to convert into booked orders in Q2. * Product backlog ended at $311.3 million, the sixth straight quarter in which backlog exceeded $300 million. * Management reiterated its fiscal 2028 targets: 7%-10% revenue CAGR, 10%-12% operating margin, and 17%-20% ROIC. It did not issue specific Q2 FY2027 sales or EPS guidance. Daktronics, Inc. and Subsidiaries Consolidated Statements of Operations. (Source: investor.daktronics.com) * The table presents Daktronics, Inc. and Subsidiaries' unaudited Consolidated Statements of Operations for the three months ended August 1, 2026, compared with the three months ended August 2, 2025. Financial figures are reported in USD thousands, except for per-share amounts. * Daktronics reported net sales of USD 234.565 million in the 2026 quarter, up from USD 218.972 million in the corresponding 2025 period. Gross profit increased to USD 71.599 million from USD 65.072 million, while cost of sales rose to USD 162.966 million. * Total operating expenses increased to USD 46.663 million from USD 41.800 million. These expenses included USD 18.990 million in selling expenses, USD 15.559 million in general and administrative expenses, and USD 12.114 million in product design and development spending. Despite higher expenses, operating income improved to USD 24.936 million, compared with USD 23.272 million a year earlier. * Income before income taxes reached USD 25.667 million, while net income increased to USD 19.430 million from USD 16.470 million in the prior-year quarter. The improvement was also supported by higher interest income and lower other net expenses. * Earnings per share strengthened during the period. Basic EPS increased to USD 0.40 from USD 0.34, while diluted EPS rose to USD 0.40 from USD 0.33. Overall, the table indicates improved sales, gross profit, operating income, and net profitability for Daktronics during the quarter ended August 1, 2026 Beat or miss? Daktronics' reported results should be described carefully because third-party earnings sources showed differing consensus figures. The Investing.com coverage cited revenue expectations of $236.47 million and characterized the result as a modest revenue miss; it also described EPS as marginally below its cited forecast. The company itself did not provide analyst-consensus figures in its official release. The key earnings takeaway is that investors appeared to prioritize profitability and liquidity over the small top-line variance. Margin improvement, higher operating cash flow, low debt, and an above-$300 million backlog helped offset the weaker order-booking comparison. What leadership is saying. "Fiscal 2027 began on a strong note as we continued to drive momentum in sales, operating income, and EPS, maintaining our focus on executing the growth and operational excellence initiatives laid out in our long-term plan." - Ramesh Jayaraman, President and Chief Executive Officer "Supported by the execution of our strategic initiatives, our pipeline remains robust. At the same time, our operational improvements are making us leaner and smarter every quarter." - Ramesh Jayaraman, President and Chief Executive Officer "Top line growth was solid again this quarter, with net sales increasing 7.1 percent compared to the first quarter of fiscal 2026, despite one less week this quarter." - Howard Atkins, Acting Chief Financial Officer "Gross profit rose to $71.6 million or 30.5 percent gross profit margin in the first quarter of fiscal 2027, compared with 29.7 percent gross profit margin a year earlier." - Howard Atkins, Acting Chief Financial Officer Historical performance. The comparison is notable because the FY2027 quarter included one fewer operating week than the year-earlier period. Revenue, operating income, net income, EPS, gross profit, operating cash flow, and free cash flow all grew despite the shorter reporting period. However, the 19.6% decline in new orders and 13.6% lower backlog remain areas to monitor, especially if the anticipated Q2 order conversions do not materialize. Competitor comparison. A direct "Q1 current versus Q1 prior-year" competitor table cannot be prepared reliably from Daktronics' earnings materials alone because competitors operate on different fiscal calendars, report at different times, and do not provide a standardized, directly comparable business-unit breakdown in Daktronics' release. Publishing numerical competitor comparisons without separately validating each company's latest filing would risk misleading readers. For a competitor-specific extension, the most relevant comparison set would generally include companies in LED display systems, digital out-of-home displays, sports-venue technology, and transportation-information displays. The comparison should normalize revenue exposure, fiscal periods, currency, geographic mix, and hardware-versus-software revenue mix before concluding. How the market reacted? Daktronics shares rose following the September 2 release as investors responded positively to gross-margin improvement, cash flow, and sustained backlog. Investing.com reported a 6.95% gain to $20.705 following the announcement, while another report cited a 9.71% rise to $21.24 in premarket trading; the difference likely reflects different timestamps and trading sessions. The reaction indicates that the market viewed the slight revenue shortfall as less important than the 21.2% EPS growth, 30.5% gross margin, $31.4 million of operating cash flow, and $311.3 million backlog. Add Sci-Tech Today as a Preferred Source on Google for instant updates! Sources. Pramod Pawar (Co-Founder) Pramod Pawar is the Co-founder of 11Press and Prudour Pvt. Ltd., with more than 10 years of experience in SEO, digital publishing, and business research. A B.E. in Information Technology graduate from Shivaji University, he specializes in analyzing corporate financial results, quarterly earnings, startup funding, mergers and acquisitions, strategic partnerships, and major business developments. His work focuses on breaking down complex financial and corporate announcements into clear, data-driven insights for investors, business professionals, and industry readers. He also covers technology, artificial intelligence, enterprise software, and market trends, combining financial analysis with industry research to deliver accurate and easy-to-understand business news. Companies List Statistics

Yahoo Finance
Sep 2nd, 2026
Daktronics Q1 EPS climbs 21% to $0.40, highest in three years, as backlog tops $300M

Daktronics reported strong fiscal Q1 results, with revenue rising 7.1% year-over-year and earnings per share climbing 21.2% to $0.40, the company's highest quarterly EPS in three years. Operating income increased 7.2% to $24.9 million, whilst gross margin expanded 80 basis points to 30.5%. The company's backlog stood at $311 million, exceeding $300 million for the sixth consecutive quarter. Management attributed lower bookings to project timing and expects substantial purchase orders later in Q2. Daktronics plans to increase annual capital expenditures to approximately $20 million for automation and manufacturing capacity. The company implemented selective price increases to offset rising input costs and reaffirmed fiscal 2028 targets of 7%–10% revenue compound annual growth, 10%–12% operating margins, and 17%–20% return on invested capital.

Yahoo Finance
Sep 2nd, 2026
Daktronics beats Q1 earnings and revenue estimates by 14% and 3%

Daktronics reported first-quarter earnings of $0.40 per share, beating the Zacks Consensus Estimate of $0.35 per share and up from $0.33 per share a year ago. The video display maker has surpassed consensus earnings estimates three times over the last four quarters. Revenue for the quarter ended July 2026 reached $234.57 million, exceeding the Zacks Consensus Estimate by 2.74% and up from $218.97 million in the prior year. The company has topped consensus revenue estimates four times over the last four quarters. Despite the strong results, Daktronics shares have declined 2.1% year-to-date, whilst the S&P 500 has gained 11.5%. The company currently holds a Zacks Rank of 2, indicating expected near-term market outperformance.

WTOP
Sep 2nd, 2026
Daktronics: fiscal Q1 earnings snapshot.

Daktronics: fiscal Q1 earnings snapshot. September 2, 2026 | 7:37 AM BROOKINGS, S.D. (AP) - BROOKINGS, S.D. (AP) - Daktronics Inc. (DAKT) on Wednesday reported net income of $19.4 million in its fiscal first quarter. On a per-share basis, the Brookings, South Dakota-based company said it had profit of 40 cents. The video display maker posted revenue of $234.6 million in the period. This story was generated by Automated Insights (http://automatedinsights.com/ap) using data from Zacks Investment Research. Access a Zacks stock report on DAKT at https://www.zacks.com/ap/DAKT