Huda Beauty

Direct-to-consumer beauty brand: makeup and skincare

Manager, Global Brand Marketing

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeDubai - United Arab EmiratesNo salary listedIn-person

About the Job

Requirements

At least 6 years of experience in a similar role.
A bachelor's degree in Marketing or a related field.
Strong interpersonal and communication skills.
Strong organizational skills and the ability to work independently and as part of a team.
A passion for beauty and cosmetics.
Comfort liaising with multiple internal and external stakeholders.
Ability to work in a fast-paced environment.
Attention to detail and ability to manage multiple priorities.

Responsibilities

Support the development and execution of 360 marketing campaigns, including messaging, paid media assets, in-store assets, e-commerce content, press materials, and influencer activations for hero and sub-hero product launches.
Assist in coordinating cross-functional teams to execute marketing campaigns that drive brand awareness and support product launches; contribute ideas and assist in developing action plans.
Collaborate with Creative, Product, and Commercial teams to ensure a seamless and consistent consumer journey across touchpoints.
Support briefing Creative teams by contributing to seasonal storytelling and asset requirements for high-quality campaign execution.
Help ensure alignment across teams to maintain a cohesive and consistent brand experience.
Contribute to understanding market trends and customer segments to support the development of revenue-driving campaigns.
Assist in managing project timelines and tracking deliverables to ensure marketing initiatives are executed on time and within scope.
Monitor market trends and consumer insights, providing input to support campaign optimization and decision-making.
Participate in brainstorming sessions to generate creative marketing ideas and support campaign planning.
Track campaign performance and assist in post-campaign analysis to evaluate effectiveness and identify improvement opportunities.
Support communication and coordination with global teams to ensure alignment and consistency in execution.
Collaborate with headquarters stakeholders and external partners to align marketing activities with business objectives.

Desired Qualifications

Previous work experience in the beauty industry is an advantage.

Manager, Global Brand Marketing

Huda Beauty · Dubai, United Arab Emirates · Full-time · Posted 2026-10-22

Workplace: on_site

Department: Brand Marketing

Description

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: We are looking for an experienced Manager, Global Brand Marketing with a proven track record of developing and executing successful marketing strategies to enhance brand visibility and drive business growth. Skilled in project management, cross-functional collaboration, and strategic planning, the Manager, Global Brand Marketing should be passionate about leveraging market insights and creative solutions to achieve marketing objectives.

Essential Duties and Responsibilities:

Support the development and execution of 360 marketing campaigns, including messaging, paid media assets, in-store assets, e-commerce content, press materials, and influencer activations for both hero and sub-hero product launches.
Assist in coordinating cross-functional teams to execute marketing campaigns that drive brand awareness and support product launches; contribute ideas and assist in developing action plans.
Collaborate closely with Creative, Product, and Commercial teams to ensure a seamless and consistent consumer journey across all touchpoints.
Support the briefing process for Creative teams by contributing to seasonal storytelling and asset requirements to ensure high-quality campaign execution.
Help ensure alignment across teams to maintain a cohesive and consistent brand experience.
Contribute to understanding market trends and customer segments to support the development of campaigns that drive revenue.
Assist in managing project timelines and tracking deliverables to ensure marketing initiatives are executed on time and within scope.
Monitor market trends and consumer insights, providing input to support campaign optimisation and decision-making.
Participate in brainstorming sessions to generate creative marketing ideas and support campaign planning.
Track campaign performance and assist in post-campaign analysis to evaluate effectiveness and identify improvement opportunities.
Support communication and coordination with global teams to ensure alignment and consistency in execution.
Collaborate with HQ stakeholders and external partners to support alignment of marketing activities with business objectives.

Requirements

6+ years experience in a similar role; previous work in the beauty industry would be an advantage.
Bachelor’s degree in Marketing or a related field.
Strong interpersonal and communication skills.
Excellent organisational skills and the ability to work independently as well as part of a team.
A passion for beauty and cosmetics is a must.
Comfortable liaising with a multitude of internal and external stakeholders.
Thrives working in a fast-paced environment.
Great attention to detail and ability to manage multiple priorities.

Benefits

Monthly “Self Love Days” – at company discretion
Premium Medical/Dental/Vision coverage for employee plus dependents
Monthly coaching sessions with our in-house Success Coach
Employee discounts on all Huda Beauty products
Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.

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About the Company

Huda Beauty

Direct-to-consumer beauty brand: makeup and skincare

Huda Beauty makes makeup, skincare, and fragrances for a global audience, including lines like KAYALI for fragrances and WISHFUL for skincare. Products are developed as quality cosmetic formulas and scents and are sold primarily through the brand’s website and select retail partners, with purchases completed online or in stores. The company is distinguished by a strong social media presence and influencer network, plus brand extensions that create a broader ecosystem under one name. Its goal is to lead the beauty market by offering trend-focused, high-quality products and building a loyal, globally connected customer base through direct-to-consumer channels and selective partnerships.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Dubai, United Arab Emirates
Founded: 2013

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