Food & Beverage FOH Supervisor

Level99 interactive gaming, dining concept coming to NJ (photos). A social entertainment concept that blends interactive challenges with food and drinks is coming to New Jersey. Billed as a sprawling adult playground, Level99 is scheduled to open next year at Westfield Garden State Plaza in Paramus. In addition to marking its first in-state location, it's also the first site to open in partnership with multinational CRE firm Unibail-Rodamco-Westfield (URW). Players will have the opportunity to move through dozens of short, immersive challenge rooms at the 38,000-square-foot space. The areas are designed to play solo, or with friends. A full-service bar and restaurant will complement the gaming experience. Level99 launched its first location four years ago in Massachusetts. Since then, it has expanded with additional venues in Rhode Island and Virginia. The company also has launches planned in Florida, Connecticut and Pennsylvania. At Westfield Garden State Plaza, Level99 takes space previously occupied by bankrupt fashion retailer Forever 21, according to a spokesperson. 'More ways to play' at GSP. Level99 founder and CEO Matt DuPlessie said, "We're thrilled to introduce Level99 to the New York-New Jersey metropolitan area in partnership with Westfield." "Garden State Plaza represents exactly the kind of experience-driven destination where our brand thrives. This location will showcase some of our most ambitious design work to date - delivering competitive, social gameplay, purpose-built for adults," he said. Garden State Plaza represents exactly the kind of experience-driven destination where its brand thrives. - Matt DuPlessie, founder and CEO, Level99 Ron Shaich also backs the brand. The Essex County native is often credited for pioneering the $100 billion-plus fast casual dining segment. His background includes serving as founder and CEO of Au Bon Pain and Panera Bread. Other concepts in his Act III Holdings' $1.5 billion evergreen investment vehicle include Cava, Tatte Bakery and Life Alive Organic Café. Westfield Garden State Plaza Vice President of Center Management Sue Newsom said, "We're expanding our entertainment lineup to give guests of all ages more ways to play, connect, and make memories at GSP." Entertainment venues at the busy shopping center also include AMC Theatres, Dopamine Land and Power Up Arena.

King of Prussia Mall unveils plans for expansive real-life gaming venue with dining and drinks. King of Prussia Mall is set to welcome Level99, an innovative experiential retail concept, in 2027. This sprawling "adult playground" will feature 50 life-size mini-games, a full-service restaurant, and a bar offering local craft beers, marking Level99's debut in the Philadelphia market. Key takeaways. * Level99, a Massachusetts-based company, will open a 46,000-square-foot venue at King of Prussia Mall in 2027. * The venue will offer 50 "life-size mini games" designed for adults, alongside a restaurant and bar. * This expansion is part of a broader trend of experiential retail transforming malls nationwide. A new era of entertainment. Massachusetts-based Level99 has announced its intention to open its next "sprawling adult playground" at the King of Prussia Mall in 2027. This marks the company's first venture into the Philadelphia market. The expansive 46,000-square-foot venue is designed to be an immersive social-gaming experience, featuring 50 "life-size mini games" specifically geared towards adults. Complementing the gaming attractions, the venue will also house a full-service restaurant and bar, complete with a selection of local craft beers. Matthew DuPlessie, founder and CEO of Level99, stated, "Level99 goes beyond your conventional entertainment venue - it's a place to play, explore, and actively connect." The new location will occupy the ground floor of the former JCPenney building, which has been vacant since 2017. This strategic placement positions Level99 across from the highly anticipated Netflix House, an immersive experience set to open in November in the former Lord & Taylor space. Elevating the mall experience. Mark Silvestri, president of development for mall owner Simon Property Group, expressed enthusiasm for the addition, saying, "We're thrilled to welcome Level99 to King of Prussia, further elevating our commitment to delivering dynamic, experience-driven destinations. This innovative concept brings a new layer of interactive entertainment to King of Prussia and is a perfect complement to our growing lineup of immersive offerings." The arrival of Level99 aligns with a national trend of experiential retail, which is helping malls adapt to the rise of online shopping by filling vacant spaces with unique attractions and drawing in customers seeking more than just traditional retail. Regional experiential retail growth. King of Prussia Mall is not alone in embracing experiential concepts. In the Philadelphia region, Cherry Hill Mall is preparing to open a 120,000-square-foot Dick's House of Sport next year, featuring amenities like a climbing wall and golf simulators. Moorestown Mall is also set to introduce a large entertainment center with axe-throwing and go-karts in a former department store space. In Center City, the Fashion District is exploring additional experiential retail options following the success of venues like Puttshack mini golf and F1 Arcade. In addition to the upcoming Netflix House, King of Prussia Mall recently welcomed Eataly, a 21,000-square-foot Italian marketplace and wine shop. Level99 itself has been expanding rapidly, with its flagship location opening in 2021 at Natick Mall near Boston, followed by openings in Providence, R.I., and Tysons, Va. Future locations are planned for Hartford, Conn., and Disney Springs in Orlando. Pricing at existing Level99 locations typically starts at $29.99 per person for a two-hour play session, with potential increases for weekends, holidays, and extended playtimes. The company's expansion is backed by Act III Holdings, a private-equity firm that has committed $50 million to support Level99's growth into new markets, including Philadelphia.