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Kwalee

Makes and publishes mobile and PC games

Lead Ad Monetisation Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeBengaluru, Karnataka, IndiaNo salary listed

About the Job

Requirements

  • Senior ad monetisation experience in free-to-play mobile games across multiple titles.
  • Hands-on expertise with leading mediation platforms and in-app bidding.
  • Strong analytical skills and comfort using SQL or business intelligence tools.
  • Experience running ad A/B tests while protecting the player experience.
  • Understanding of how ad lifetime value fuels user acquisition.
  • Confidence in partner relationships and negotiations.

Responsibilities

  • Own ad revenue and set the ad monetisation strategy across games, including mediation, bidding, network mix, and geographic strategy.
  • Monitor eCPM, fill, and ad performance across games, formats, and geographies, and act quickly when performance changes.
  • Work with product teams and producers on ad formats, placements, and rewarded ads that players enjoy.
  • Run A/B tests with clear revenue goals while monitoring retention.
  • Identify misconfigurations and discrepancies early and recover lost revenue.
  • Lead relationships with ad networks and mediation partners, and bring in new demand when beneficial.
  • Guide and support monetisation analysts.
  • Own ad revenue and ad lifetime value across the portfolio, maintain performance, close revenue leaks, and turn ideas into tested improvements.

Desired Qualifications

  • Hybrid mobile game monetisation experience.
  • Experience mentoring others.

About the Company

Kwalee

Makes and publishes mobile and PC games

Kwalee develops and publishes mobile games, creating original titles and releasing titles from third-party developers. Its games rely on simple mechanics aimed at mass appeal, with hyper-casual hits like Draw it and Bake it driven by a data-driven approach that analyzes market trends and user engagement. Unlike others, Kwalee combines in-house development with a publishing program that supports independent studios with marketing, monetization, and game-design guidance, and it operates globally with offices in the UK, India, China, and Portugal. Its goal is to grow a large catalog of free-to-play games that generate revenue through ads and in-app purchases while expanding reach across a global audience and deepening player engagement.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Radford Semele, United Kingdom
Founded
2011

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