Performance and Growth Marketing Specialist - VAS Subscription Pr
About the job
- A bachelor's degree in business administration, marketing, or a related field is required.
- 2–3 years of experience in a senior performance and growth marketing role, preferably in the technology or subscription services industry.
- Demonstrated success driving performance and growth for VAS subscription products.
- Strong analytical skills, including interpreting data and translating it into actionable insights.
- Ability to think strategically and develop innovative marketing approaches to achieve business objectives.
- Ability to collaborate and communicate effectively with cross-functional teams.
- A track record of achieving and exceeding key performance indicators and business goals.
- Develop and implement comprehensive growth marketing strategies for VAS subscription products.
- Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
- Create and execute customer acquisition campaigns to drive subscription sign-ups.
- Implement retention strategies to reduce churn and increase customer lifetime value.
- Use analytics tools to track and analyze key performance indicators.
- Make data-driven decisions to optimize marketing campaigns and improve overall performance.
- Collaborate with product, design, and content teams to ensure cohesive and effective marketing campaigns.
- Work closely with sales teams to align marketing efforts with revenue goals.
- Conduct A/B testing and other experiments to optimize marketing channels and messaging.
- Continuously iterate on strategies based on performance data and industry best practices.
- Manage marketing budgets effectively to achieve maximum return on investment/gross margin.
- Provide regular reporting on budget utilization and performance metrics.
- Collaborate with content creators to develop compelling and engaging marketing materials.
- Ensure consistency of messaging across all customer touchpoints.
- Google Ads certification is preferred.
- Knowledge of VAS-oriented marketing agencies in the MEA region is highly preferred.
About the company
ArpuPlus provides a cloud-based mobile engagement platform called CloudCom that enables businesses to run automated, multichannel messaging campaigns, chatbots, rich-media chats, and real-time analytics on a subscription basis. Through a cloud interface, users set up campaigns, chatbots, and loyalty programs, automate communications, and monitor performance. The platform combines messaging, chatbots with rich media, loyalty programs, and analytics in one service, with a regional focus on the MENA market and a growing global client base. Its goal is to help businesses improve customer engagement and satisfaction through scalable, personalized mobile entertainment and digital marketing communications.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Egypt
Founded
2003
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Simplify's Take
What believers are saying
- CloudCom launched in November 2024 and already serves FMCGs, banks, e-commerce, OTTs.
- ArpuPlus reported 500 million-plus happy subscribers and 100-plus global clients in 2026.
- CEO Medhat Karam said five active ventures use 12 regional offices to scale quickly.
What critics are saying
- CloudCom remains young; one platform failure would hit messaging revenue and reputation fast.
- A15 is the only disclosed investor, limiting financing flexibility if growth slows.
- Telecom operator dependence across 40-50 operators exposes ArpuPlus to carrier pricing pressure.
What makes Arpu Telecommunication Services unique
- CloudCom unifies SMS, WhatsApp, email, voice, and messaging for regional enterprises.
- ArpuPlus claims 40+ CloudCom clients across 10 countries since November 2024.
- A15-backed venture builder model pairs operating support with telecom operator access.
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Benefits
- Hybrid Work Options