Richemont

Luxury-goods holding company acquiring maisons

Brand Manager

Brand & Creative MarketingPosted on Nov 10

Full-timeMexicoNo salary listed

About the Job

Requirements

Ability to develop brand equity, attract and develop local clientele, drive sales, build distribution networks, and accelerate business growth and brand desirability.
Ability to execute an adapted brand strategy, transform the organization toward digital and customer centricity, and liaise closely between headquarters and local functions.
Ability to achieve regional commercial targets, manage sell-out performance and stock levels, optimize store model stock profiles, and identify brand exposure opportunities.
Ability to professionalize distribution networks, build partner and landlord relationships, develop boutique and wholesale networks, monitor distribution quality, and ensure premium visibility.
Ability to create customer journeys, uphold brand standards and customer service, establish team customer KPIs, improve in-store experience through training and activations, and identify customer potential.
Ability to develop and implement marketing and communication strategies, budgets and media plans; run marketing initiatives, events and partnerships; represent the brand; and select influencers to amplify content and drive traffic and sales.
Ability to own and monitor P&L, inventory, capital expenditures, days sales outstanding, other financial targets, advertising and promotion costs, and selling and distribution costs.
Ability to coordinate supply chain forecasting and shipping, optimize inventory and forecast accuracy, and ensure timely customer service and repairs.
Ability to develop team talent through development plans, learning opportunities, recognition, coaching, resources, and training; promote compliance and ethical conduct.

Responsibilities

Achieve regional commercial targets in accordance with brand strategy.
Maintain healthy stock levels and focus on sell-out performance and growth.
Optimize model stock profiles for each store to increase profitability per location.
Identify opportunities to expose the brand to target groups through exhibitions, pop-up stores, and partnerships.
Professionalize the distribution network and drive retailization in the region.
Build strong relationships with key partners and landlords.
Develop the boutique network by locating, negotiating, building, and adjusting distribution.
Establish and develop the wholesale strategy with partners while strengthening retail experience and professionalism.
Monitor and adjust online and offline distribution to improve quality and effectiveness.
Ensure premium visibility through high-quality shop-in-shops and leading positions.
Create multi-level customer journeys and promote a customer-centric approach.
Ensure brand standards and excellent customer service across all channels.
Establish team KPIs and objectives and support customer prospecting, development, closing, and retention.
Improve in-store customer experience through training and activations.
Identify and capitalize on opportunities in sectors where wealth is understated.
Initiate and monitor marketing initiatives and programs.
Build awareness and desirability through storytelling and community-focused regional activations.
Propose and implement marketing strategy and define an effective media plan.
Create and host relevant events focused on return on investment.
Represent the brand in communities and act as an ambassador for IWC.
Leverage global intellectual property and partnerships with U.S. relevance, including Top Gun and Formula 1 partnerships.
Select influencers to amplify branded content on social media and convert it into traffic and sales.
Propose and implement the annual budget and monitor financial targets with headquarters guidance.
Manage advertising, promotion, selling, and distribution costs in accordance with headquarters guidelines and take corrective actions when needed.
Monitor budget expense implementation and follow-up.
Coordinate supply chain forecasting and shipping with headquarters sales operations and local shared services.
Reduce shipping and returns costs by monitoring owned and wholesale inventories and optimizing forecast accuracy.
Ensure timely customer service and repairs with the headquarters shared services and customer service team.
Develop plans to expand customer service across the country.
Develop a positive, entrepreneurial, agile, and customer-centric team culture.
Foster internal talent mobility and create a talent pipeline through long-term development plans.
Create and implement employee development plans, learning opportunities, recognition, coaching, and resources.
Ensure appropriate training programs are applied in cooperation with local and headquarters human resources.
Participate in the brand retail community, including staff mobility activities.
Promote compliance and ethical conduct.
Update headquarters with relevant regional information, specifics, and needs.

Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories.Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them.At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.

Mission: The main objective is to develop brand equity of IWC, attract and develop local clientele, drive sales and set up distribution network in the region/market, accelerate business growth and brand desirability, orchestrate the 360° engagement plan and enable the transformation of a digital and customer centricity organization, excellently execute locally adapted IWC strategy, build a winning team and organization, and establish a close liaison between Headquarters and the local functions.

Expectation for The Role:

Being the voice of IWC in Mexico
Being a champion for our customers
Being a strategic thinker
Being a business developer
Being the P&L owner
Being a team and relationship builder
Being a cultural connector

Responsibilities:

As important actor of the IWC’s expansion the Brand Manager creates all the conditions for a retailized and sustainable growing business in the region by:

Sales & Budget Management:
- Achieves regional commercial targets in accordance with brand strategy
- Focuses on sell out performance and growth by maintaining healthy stock levels
- Optimizes model stock profiles for each store to increase profitability per door
- Constantly identifies opportunities to expose the brand to its target groups through exhibitions, pop-up stores and unique partnerships
Network / Business Development
- Drives retailization in the region by professionalizing the distribution network
- Builds strong relationships with key partners and landlords
- Develops an effective and profitable Boutique Network by locating, negotiating, building and adjusting distribution
- Establishes, develops the Wholesale Strategy with partners, in a win-win operational mode, while injecting retail experience and professionalism
- Continuously monitors and adjusts the distribution (off- and online) to improve its quality and effectiveness
- Ensures premium visibility through high quality SIS/leading positions
Customer Relationship Management
- Champions customer-centric approach by creating multi-level customer journeys
- Ensure brand standards and excellent customer service across all channels
- Establish KPIs and objectives for the team by supporting to prospect, develop, close and retain new and existing customers
- Enhances in-store customer experience via training & activations
- Capitalizes the potential by seizing the impact in sectors where wealth is understated

Establishes and implements the Marketing & Communication Strategy and its budget to build awareness and brand equity in the market:

Initiates and monitors marketing initiatives and programs
Continues to build awareness and desirability through storytelling combined with community-first, bottom-up focus region activations
Proposes/implements the marketing strategy and defines an efficient and effective media plan
Creates and hosts unique and relevant events with a strong focus on ROI
Represents the Brand in front of the various communities and acts as a strong ambassador for IWC
Further leverages global IP/partnerships with US relevance e.g. Top Gun, F1 Partnership, etc.
Selects the right FOBs and Influencers to amplify IWC’s branded content on social media converting into side traffic and sales.

Proposes and implements an annual budget:

Is directly and fully responsible for the P&L, Inventory, CAPEX, DSO and other financial targets that might occur in the region (and their monitoring with HQ guidance)
Manages A&P and S&D costs effectively as per HQ’s guidelines. Proposes immediate corrective actions to protect the bottom line whenever necessary
Monitors the right implementation of budget expenses and follow-up

Creates conditions for smooth operational business processes:

Coordinates the supply chain, from forecasting to shipping, in conjunction with HQ Sales Operations and local Shared Services
Minimizes the cost of shipping and returns by monitoring IWC-owned and wholesale inventories and by consistently optimizing the forecast accuracy
Ensures that Brand’s customer service and repairs are executed in a timely manner, working together with the Richemont Shared Services / CS Team at HQ and making
Works on extension plans of CS services across the country

Develops a winning team & organization:

Develops a positive, entrepreneurial, agile and customer centric attitude
Fosters internal talent mobility and create IWC talent pipeline through healthy long-term development plans
Creates and implements dedicated development plans, learning opportunities, offer recognition, coaching and resources
Ensures that the right training programs are applied in cooperation with local & HQ HR
Contributes and actively participate in the brand retail community through activities such as staff mobility
Promote compliance and ethical conduct

Key Stakeholders:

External: Customers, business partners, press and service providers
Internal: IWC CEO and EXCOs, Richemont Regional Functions, Brand Director communities both in the local market and in IWC, Group Central Function
Updates HQ with all relevant information, specifics and needs of the region.

#Richemont #WeCraftTheFuture

About the Company

Richemont

Luxury-goods holding company acquiring maisons

Richemont is a Swiss-based holding company that owns a collection of luxury brands, including Cartier, Van Cleef & Arpels, Jaeger-LeCoultre, and IWC Schaffhausen. It operates by acquiring and nurturing iconic luxury maisons with rich histories, then leveraging their heritage to create premium jewelry, watches, and accessories sold worldwide through its brands and retail networks. Unlike diversified conglomerates that mix many non-luxury businesses, Richemont focuses exclusively on high-end goods and has deliberately shifted away from other interests (like tobacco) to sharpen its luxury focus. Its goal is to build a global luxury powerhouse by growing its brands, expanding across geographies, and maintaining control over premium product sourcing, design, and distribution.

Company size: 10,001+
Company stage: IPO
Headquarters: Bellevue, Switzerland
Founded: 1988

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