Senior CRM Project Manager

🎯 TASKS

Promotional Budget Strategy & ROI Optimisation

• Own the strategy and allocation of the voucher marketing budget across all lifecycle stages — acquisition, activation, engagement, reactivation.
• Define well-framed and scoped problems, linked to concrete business OKRs, based on evidence (expertise, data, feedback, etc.), and define functional features to answer these problems.
• Lead the execution with contribution of tech, data and operational teams
• Define the right promotional mechanics for the right moment: welcome offers, cashback, brand-funded vouchers, targeted incentives, win-back promos.
• Build and maintain a promotional performance framework: track ROI by mechanic, by market, by lifecycle stage, and by funding source (Veepee vs. brand partners).
• Identify optimisation levers and challenge the status quo — push toward more targeted, more personalised and more cost-efficient promotional strategies.
• Work closely with our CRM Data Steward to leverage the Voucher Performance tracking tools and A/B test dashboard; design and run structured tests on promotional mechanics.

Wallet & Promotional Products — CRM Product Owner

• Act as the CRM lead on the Wallet & Promo Products project — Veepee's strategic initiative to reinvent the promotional experience for members.
• Translate CRM strategy and member insights into concrete product requirements for the Front/Growth PM team.
• Define and champion the gamification vision for the promotional wallet: mechanics, member journey, engagement loops — this is a blank page and yours to write.
• Contribute actively to the product roadmap: challenge priorities, validate UX directions, and ensure CRM objectives are embedded in every sprint.
• Coordinate with our Head of CRM Engagement & Conversion and our Head of CRM Traffic & Recruitment to ensure promotional mechanics are consistently integrated into lifecycle journeys and traffic plans.
• Monitor the live rollout of product-specific promotions (currently in test) and drive the scaling strategy across markets.

Cross-functional Influence & Alignment

• Serve as the single point of contact for promotional topics within the CRM team and toward external stakeholders (Finance, Brand Partnerships, Product, Tech).
• Participate in CRM leadership discussions and contribute to the CRM team's collective roadmap — promotional levers are a shared enabler across all lifecycle strategies.
• Document everything: strategy, decisions, test results, roadmap contributions. Documentation is a deliverable, not an afterthought.

👉 MUST HAVE skills

• 7–8 years of experience in CRM, promotional marketing, loyalty or incentive strategy — ideally in e-commerce or retail.
• Proven track record of managing and optimising a significant promotional or incentive budget with demonstrated ROI impact.
• Strong analytical profile: comfortable with performance data, A/B testing frameworks and KPI-driven decision making.
• Experience working at the intersection of marketing and product: able to translate business needs into product requirements and engage credibly with PM and Tech teams.
• Excellent cross-functional collaboration skills — you influence, align and drive without hierarchical authority.
• Structured thinker with strong project management discipline: you handle complexity, prioritise well and deliver on time.
• Fluent in English (working language). French is a strong plus.

👉 NICE TO HAVE skills

• Experience designing loyalty or gamification mechanics (even if called something else).
• Familiarity with CRM platforms (Salesforce Marketing Cloud, Adobe Campaign or equivalent).
• Experience in a B2B2C or marketplace environment.
• Knowledge of brand co-funding / trade marketing mechanics.

BENEFITS

👉Variable bonus

👉The dynamic and creative environment within international teams

👉The variety of self-education courses on our e-learning platform

👉Participation in meetups and conferences locally and internationally

👉Flexible Office with up to 2 days at home

👉Health insurance

⚙️ RECRUITMENT PROCESS

• 1️⃣ HR interview
• 2️⃣ Manager interview