Field Marketing Manager

Dough Zone is a fast-growing restaurant group in Bellevue, WA, specializing in authentic Chinese comfort foods. Since opening our first location over 10 years ago, we’ve expanded rapidly across multiple markets while staying true to our core mission: delivering high quality, freshly made cuisine. We continue to grow our footprint and strengthen our brand presence through innovation, community engagement, and a commitment to consistency and quality. 

We are seeking a highly motivated Field Marketing Manager, who can take full ownership of local market strategy and execution. This role requires someone who is a self-starter, thrives in a fast-paced environment, and can independently drive projects from concept to completion with minimal oversight. Due to extensive cross group collaborations, this role requires the individual to be in office in our Bellevue Corporate offices.

Key Responsibilities:

• Develop and Implement Local Marketing Strategies: Develop comprehensive local marketing strategies, campaigns, and initiatives to drive foot traffic, generate revenue, increase on-site conversion, and ensure repeat business after departure. Identify stores with low sales volume and develop promotion campaign/activities to assist stores in achieving positive results.
• Performance Analysis: Track and analyze campaign performance using analytics tools and tracking systems to measure effectiveness and return on investment (ROI) on local campaigns, providing actionable insights to tweak campaign for optimal growth.
• Field Activation & Event Planning: Lead planning and execution of in-store events, pop-ups, community outreach, fundraisers, tastings and other events. Coordinate logistics and collaborate with operations.
• New Store Openings: Support new store opening projects from signage timeline and installation, storefront POS system setting, 3rd party account management and menu execution. Travel expected. 
• Customer Feedback: Review Customer review reports on a weekly basis and provide improvement recommendations to store-front teams.
• Budget & Vendor Management: Develop and manage the local marketing budget. Oversee vendor and agency relationships (e.g., signage, printing, etc.) to ensure quality and cost-effectiveness.
• Highly Collaborative: Maintain good working relationship and coordination with Operations, Purchasing, Marketing, and local restaurant managers to understand their goals and objectives and provide strategic guidance.
• Monitor Sales Performance: Complete routine data pulls and reports on all restaurant-related metrics, including but not limited to revenue, store performance, customer behavior, etc.
• Graphic Design & Brand Consistency: Create or Adapt local marketing materials such as posters, flyers, table tents and digital assets using brand-approved templates. Ensure that regional market efforts align with Dough Zone’s brand standards and local regulations.
• Local PR Efforts: Write press releases, event recaps, and pitch emails tailored to local media and community outlets. Develop relationships with media to secure coverage for new store openings, local events, and community initiatives.

Qualifications:

• Bachelor’s or master’s degree in marketing or a related field.
• 4+ years of local marketing in restaurant or food industry.
• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Organization skills and detail orientation is a must.
• Basic design skills with experience using tools like Canva to create localized marketing materials within established brand standards.
• Ability to travel regularly across regional markets.
• Must be able to work independently and within a team environment, with minimal instructions.
• Solid knowledge of restaurant and marketing analytics tools (e.g. Google Analytics, Toast)
• Public Relations experience working with the press; creating special events; collaborating with influencers; and handling reputation management.
• Strong copywriting and editorial skills; experience writing press releases, media pitches, and branded content for restaurant or consumer audiences.

Be our partners and enjoy these with us:

• Salary ranges: $95,000 - $120,000 per year based on experience. 
• Medical insurance, vision insurance, dental insurance based on full-time work status.
• Paid Sick leave: 1 hour of paid sick leave for every 40 hours.
• Paid Time-off: 10 days per year.
• Paid Holidays: 9 Paid Holidays per year.
• 401k retirement plan based on full-time work status.
• Employee Discount Programs.
• Opportunities for growth and career advancement.

*Dough Zone USA is committed to creating a diverse work environment and is proud to be an equal employment opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  Dough Zone USA participates in the E-Verify program to confirm the employment eligibility of all newly hired employees.
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This job description summarizes the primary responsibilities of the position and may be modified based on business needs. It does not constitute an employment contract.