Full-Time
Director of Lifecycle Marketing
Posted on 9/9/2026
Pacaso
51-200 employees
Co-ownership platform for luxury vacation homes
Compensation Overview
$160k - $175k/yr
Remote in USA
Remote
 Growth & Marketing (1) |
|---|
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- At least 8 years of experience in lifecycle, customer relationship management, or retention marketing, including several years owning strategy.
- Expertise in Iterable.
- Hands-on experience with journeys, segmentation, catalogs, templating, and deliverability.
- Practical experience using artificial intelligence to improve program speed or results.
- Comfort with SQL and fluency in funnel mathematics, incrementality, and holdout design.
- Ability to write converting subject lines and identify copy that is inconsistent with the brand voice.
- Experience working with Sales on lead scoring, handoff, and pipeline reporting.
- Experience leading lifecycle marketing for a considered, high-value purchase in real estate, financial services, travel, or a similar industry.
- Shape lifecycle strategy with the Vice President of Marketing and build the programs hands-on in Iterable.
- Decide when and how to re-engage past inquiries and ensure re-engaged buyers are handed to Sales cleanly.
- Design prospect nurture journeys covering the months between initial inquiry and consultation.
- Use segmentation, personalization, and disciplined testing to improve prospect communications.
- Define Owner communications from onboarding through arrival moments, home updates, and referral programs.
- Establish governance that coordinates Owner communications across teams.
- Own the Iterable instance end to end, including data architecture, deliverability, channel setup across email, SMS, and push, and connections to the customer relationship management system and data warehouse.
- Define lifecycle success metrics, including reactivation rate, consultation conversion, Owner engagement, and influenced revenue.
- Report lifecycle performance to leadership monthly.
- Work closely with brand, creative, analytics, Sales, and the Owner Experience team.
Pacaso provides fractional ownership of luxury vacation homes by buying high-end properties, renovating them if needed, and selling shares to multiple buyers. Each owner can use the home for a set period each year and can finance up to 70% of their share, with competitive financing options. Pacaso also charges a management fee for upkeep, scheduling, and logistics, ensuring a hands-off experience for owners. The company differentiates itself by offering a co-ownership model that distributes costs and responsibilities among owners and by handling all property management and scheduling, making luxury vacation home ownership more accessible in over 40 destinations worldwide. Its goal is to make luxury vacation home ownership straightforward and affordable through fractional ownership and full-service management, expanding access to high-end properties while removing typical ownership burdens.
Company Size
51-200
Company Stage
N/A
Total Funding
$1.7B
Headquarters
San Francisco, California
Founded
2020
Get referred to Pacaso
See people who can refer or advise you
Simplify's Take
What believers are saying
- Pacaso added Mayfair's Charles Street on April 14, 2026, signaling London demand.
- Pacaso and AnyProp partnered August 5, 2026 to speed MLS compliance across U.S. markets.
- Pacaso's October 2025 Reg A+ raised $72.5 million from 17,500 investors, funding growth.
What critics are saying
- Sullivan's Island litigation remains ongoing after Pacaso beat only one South Carolina appeal.
- At least a dozen municipalities now regulate Pacaso homes as timeshares, constraining expansion.
- If major states reclassify Pacaso interests as timeshares, inventory growth and financing collapse.
What makes Pacaso unique
- Pacaso combines co-ownership, professional management, and a resale marketplace in one platform.
- Pacaso's September 2025 mortgage facility created the first U.S. purpose-built co-ownership loan.
- Pacaso's January 2026 Fredrik Eklund partnership reaches luxury buyers through elite agent relationships.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
401(k) Retirement Plan
Parental Leave
Home Office Stipend
Phone/Internet Stipend
Stock Options
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 2%2 year growth
↑ 1%Pacaso and AnyProp partner to support nationwide MLS data integration. Aug 05, 2026, 09:22 ET AnyProp helps Pacaso expand its luxury co-ownership marketplace with normalized MLS data, unified APIs, and compliance support across U.S. markets NEW YORK, Aug. 5, 2026 /PRNewswire/ - Pacaso, the marketplace for co-ownership of luxury second homes, has engaged AnyProp, a data services and MLS compliance platform, to support the expansion of Pacaso's inventory across U.S. markets. AnyProp provides normalized access to MLS listing data, unified API integrations, and compliance support across dozens of markets, local real estate boards, and MLS organizations. "For a national real estate platform, adding a new market should be a product decision, not a months-long data integration and licensing project," said Lawrence Zhou, Co-Founder of AnyProp. "AnyProp gives companies a consistent data layer and an experienced MLS compliance team, allowing them to focus engineering and operational resources on their core products rather than rebuilding the same infrastructure market by market." Operating a multi-state real estate marketplace can require coordination with numerous MLS organizations and real estate associations, each with its own approval processes, licensing requirements, data feeds, and technical standards. AnyProp acts as a central point of coordination for those logistics, including MLS onboarding, data licensing for IDX, VOW, or broker back-office use cases, ongoing compliance, and normalization of disparate listing feeds into a unified RESO-compliant API. Pacaso, founded in 2020 by former Zillow executives, has modernized luxury vacation-home ownership through a co-ownership model that allows buyers to purchase and enjoy a professionally managed second home. As Pacaso expands into new markets, maintaining accurate property data and compliance with local MLS requirements remains critical to its operations. "Partnering with AnyProp streamlines our operations, allowing us to focus on curating exceptional properties for our owners while AnyProp's team handles the intricacies of maintaining data feeds and ensuring compliance with dozens of MLS organizations," said Marnie Blanco, Senior Vice President of Industry Relations at Pacaso. AnyProp works with brokerages, proptech platforms, investors, financial institutions, and specialty marketplaces to provide a unified MLS data API, normalized property data, verified media, location data, and compliance tools. Its infrastructure helps clients reduce integration complexity, manage regulatory requirements, and expand more efficiently across hundreds of real estate markets. "The U.S. MLS ecosystem is still highly fragmented, with hundreds of organizations that can each have different agreements, data standards, display rules, and compliance requirements," said Faye Chou, Director of Compliance and MLS Relations at AnyProp. "Our role is to absorb as much of that complexity as possible, so clients can expand into new markets while maintaining a consistent technical integration and staying in good standing with each MLS." About AnyProp AnyProp is a real estate technology platform built by engineers for engineers, providing unified MLS APIs and normalized property data for IDX, VOW, and broker back-office use cases. AnyProp helps real estate companies access and manage property data across hundreds of markets through a single technology and compliance infrastructure. For more information, visit www.anyprop.com. About Pacaso Pacaso(R) is a technology-enabled marketplace that modernizes real estate co-ownership, enabling families to own and enjoy luxury vacation homes. For more information, visit www.pacaso.com. SOURCE AnyProp, Inc.
Pacaso has introduced the first purpose-built 30-year mortgage for co-ownership of vacation homes in the US, backed by a $100 million credit facility from Texas Capital. The financing solution allows qualified buyers to finance their share of a second home through a standardised mortgage product. The bespoke mortgage supports multiple co-borrowers under a single loan origination and includes an interest-only period of up to five years. Traditional mortgages were not designed for co-ownership structures, and Pacaso developed this product to address that gap. According to Pacaso's July 2025 survey, one-third of respondents cited difficulty securing financing as a top barrier to buying vacation homes. The company plans to roll out the financing product across US markets in Q4 2025.
Pacaso adds Charles Street residence to its London collection, deepening its presence in Mayfair. PR Newswire Today at 5:58pm PDT PR Newswire LONDON, April 14, 2026 The new address on one of Mayfair's most distinguished residential streets reflects growing buyer demand for co-ownership in London's most prestigious postcode. LONDON, April 14, 2026 /PRNewswire/ - Pacaso, the leading technology-enabled real estate marketplace for co-owned homes, today announced the addition of Charles Street to its growing London collection. The three-bedroom, three-bathroom residence at 6 Charles Street sits in the heart of Mayfair's W1J postcode - steps from Berkeley Square, Mount Street's celebrated boutiques, and Hyde Park - and marks Pacaso's continued expansion within one of the world's most coveted addresses. The launch follows strong buyer demand across Pacaso's existing London homes and signals the company's conviction that London's most prestigious neighborhoods remain among the most compelling co-ownership markets in the world. "Mayfair sets the standard. There's no other neighborhood in London - or arguably anywhere - that carries the same combination of heritage, elegance, and sheer desirability," said Austin Allison, CEO and co-founder of Pacaso. "Charles Street is the kind of address that speaks for itself, and we're proud to bring it to buyers who want to own here without the full cost and complexity of sole ownership. The demand we've seen across our London homes tells us this market is only getting stronger." Spanning 1,733 square feet, Charles Street is a study in what Pacaso calls "classical elegance meets contemporary craftsmanship." Herringbone oak flooring, soaring high ceilings, and expansive windows set the tone throughout. The chef's kitchen is appointed with Gaggenau and Miele appliances, Dornbracht tapware, and stone countertops - a workspace worthy of its surroundings. Bathrooms are finished in marble and porcelain with custom vanities, heated towel rails, and under-floor heating throughout. The home is fully equipped with a Crestron lighting system, Banham security, video entry, comfort cooling, and 24-hour concierge service - delivering the kind of seamless, turnkey experience that defines Pacaso ownership at its finest. Ownership shares at Charles Street are priced at $1,395,000 USD for a 1/8 interest. To explore availability or browse Pacaso's full London collection, visit www.pacaso.com. About Pacaso Co-founded by Austin Allison and Spencer Rascoff in 2020, Pacaso(R) is a technology-enabled marketplace that modernizes real estate co-ownership, enabling families to effortlessly own a luxury vacation home. Pacaso curates private residences in top destinations worldwide, with exceptional design and amenities. After purchase, Pacaso professionally manages the home, handles maintenance and scheduling, and ensures seamless resale through its proprietary platform. SOURCE Pacaso This is a paid placement. For further inquiries, please contact PR Newswire directly.
Pacaso has launched Infinity, an invitation-only home exchange for owners of exceptional second homes valued between $5 million and $20 million. The service requires a $100,000 one-time initiation fee and offers 10 years of access to swap stays across a curated portfolio of luxury properties. Available destinations include St. Barths, Tuscany, Mexico City, Ibiza, Paris and Verbier, with additional locations being added weekly. Every home and homeowner undergoes personal vetting before joining the exclusive exchange. Infinity builds on Pacaso's existing Global Swap programme, which allows co-owners to exchange homes. The platform uses proprietary technology to manage the home-swapping process, handling listing and scheduling whilst maintaining discretion. Membership is intentionally limited to ensure high standards of quality and care across all exchanges.
Pacaso, a marketplace for co-owned luxury vacation homes, closed a record-setting SEC-qualified Regulation A+ growth round, raising over $72.5 million from more than 17,500 investors. This is the largest real estate Reg A+ offering of 2025, bringing Pacaso's total equity funding to over $300 million. The raise highlights growing demand for luxury co-ownership and was facilitated by DealMaker's capital-raising platform.