B2B Marketing Senior Manager

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

We are looking for a senior B2B marketing leader to build and scale the marketing strategy for restaurant partners nationwide, strengthening engagement, retention, and long-term business value within the platform ecosystem.

This role will lead initiatives focused on both existing and prospective restaurant partners, driving awareness, consideration, engagement, and loyalty through strategic communication, commercial enablement, and partner-focused solutions.

The ideal candidate combines strong strategic thinking with hands-on execution, understands the complexity of marketplace ecosystems, and has proven experience developing marketing strategies for B2B audiences.

Role Responsibilities

1. Build the B2B Marketing Strategy for Restaurant Partners

• Define and execute the national B2B marketing strategy for restaurant partners, aligned with business growth and retention goals.

• Develop communication frameworks that strengthen the platform’s value proposition for restaurants.

• Lead initiatives across the full partner lifecycle, from acquisition support to engagement, retention, and loyalty.

2. Partner Engagement & Ecosystem Development

• Create scalable engagement programs, communication journeys, educational initiatives, and partner-facing experiences that increase consideration and long-term platform preference.

• Develop tools, campaigns, and strategic initiatives that generate tangible business value for restaurant partners and CKAs.

• Identify opportunities to improve partner perception, satisfaction, and emotional connection with the platform.

3. Commercial & Cross-functional Partnership

• Work in close collaboration with Commercial and Operations teams to support business priorities, restaurant acquisition efforts, and retention goals.

• Translate commercial challenges into marketing opportunities that drive measurable impact.

• Influence cross-functional stakeholders and ensure alignment between marketing initiatives and business objectives.

4. Marketplace Growth & Business Impact

• Support the growth and performance of strategic restaurant partners by developing marketing solutions that unlock incremental business opportunities.

• Monitor performance metrics and continuously optimize strategies based on business outcomes and partner behavior.

Role Qualifications

 

• Strong experience in B2B Marketing, Partner Marketing, Trade Marketing, Marketplace, or Ecosystem Marketing roles.

• Proven ability to develop strategies focused on engagement, retention, and relationship building for business audiences.

• Experience working closely with Commercial and/or Sales teams in high-growth environments.

• Strong strategic mindset combined with executional excellence and business orientation.

• Excellent leadership and team management capabilities.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

  We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).  I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms