Full-Time

Senior Data Scientist

Marketing

Posted on 12/7/2024

Roku

Roku

1,001-5,000 employees

Streaming devices and content distribution platform

Consumer Software
Consumer Goods
Entertainment

Senior

Cambridge, UK

Category
Data Science
Data & Analytics
Required Skills
Python
Data Science
R
SQL
Tableau
Looker
Data Analysis
Google Analytics
Requirements
  • A bachelor’s degree and extensive experience of advanced analytics experience or a Masters/Ph.D
  • Expertise in web analytics and dashboarding tools (e.g. Google Analytics)
  • Expertise in SQL, R, Python or other programming language to query data and perform analysis
  • Expertise in A/B testing
  • Hands on experience with visualization tools like Tableau or Looker
  • Have a bias towards action in resolving issues and operate in a high-energy, fast-paced environment
Responsibilities
  • Design and execute A/B tests to optimize performance across Roku’s websites
  • Build reporting data pipelines and dashboards to ensure stakeholders can access accurate, timely, and actionable insights from multiple data sources (e.g. Google Analytics, Roku’s internal databases)
  • Work directly with stakeholders to understand key business questions that will accelerate and optimize web for Roku
  • Analyze structured and unstructured data and communicate insights to help stakeholders solve business problems, identify trends and make data-driven decisions
  • Deliver presentations to clearly and effectively communicate findings and recommendations to stakeholders
  • Translate complex technical topics into clear business recommendations
  • Provide feedback directly to leadership and stakeholders across the company on performance of various initiatives and untapped opportunities

Roku operates in the streaming television market, providing a variety of products such as Roku-branded TVs, streaming players, and audio equipment. Their products are powered by a specialized operating system that enhances the home theater experience. Roku also creates exclusive content through Roku Originals, which is available on The Roku Channel, a free streaming service that reaches around 80 million households. The company generates revenue through hardware sales, advertising, and content distribution, setting it apart from competitors by offering both a wide range of devices and a free content platform. Roku's goal is to deliver an accessible and enjoyable streaming experience for consumers.

Company Stage

IPO

Total Funding

$241M

Headquarters

San Jose, California

Founded

2002

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with CHiQ expands Roku's presence in the European smart TV market.
  • New 'fast' channels on The Roku Channel can boost user engagement and ad revenue.
  • Strong investor confidence is shown by recent investments from multiple asset management firms.

What critics are saying

  • Dolby's lawsuit could result in significant legal costs and damages for Roku.
  • Competition from established brands like Samsung and LG may impact QLED TV sales.
  • New content offerings may not attract the expected audience, risking lower ad revenue.

What makes Roku unique

  • Roku's proprietary OS offers a seamless and user-friendly streaming experience.
  • Roku Originals and The Roku Channel provide exclusive content to attract viewers.
  • Roku's diverse product range includes TVs, streaming players, and audio equipment.

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Benefits

Unlimited vacation days

Medical, wellness, and financial benefits

Free snacks and access to fitness center at headquarters

INACTIVE