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OLIVER Agency

Creates customized in-house marketing agencies

Social Marketing Manager - YouTube Shopping for Creators

Social Media Strategy & ManagementUpdated on Nov 9
Full-timeMumbai, Maharashtra, IndiaNo salary listedIn-person

About the Job

Requirements

  • A Bachelor's degree or equivalent work experience is required.
  • Five to seven years of experience planning, executing, and optimizing social media and influencer campaigns is required.
  • A deep understanding of YouTube's ecosystem, including users, creators, advertisers, and its long-form, short-form, and streaming products, is required.
  • A strong grasp of the e-commerce landscape and its intersection with content creation is required.
  • Proven experience leading and collaborating with social media, influencer, and content production agency partners is required.
  • Comprehensive understanding of the Indian influencer ecosystem, local social media best practices, and leading agencies in the market is required.
  • A strong record of pairing creative work with data-driven optimization and familiarity with social analytics and listening tools are required.
  • Outstanding written and oral communication skills in English are required.
  • Fluency in Hindi and knowledge of other regional Indian languages are advantageous.
  • A proactive, resourceful problem-solving approach and a track record of delivering in fast-paced, ambiguous environments are required.
  • The ability and willingness to integrate AI solutions into daily operations to improve efficiency and work quality is required.
  • Passion for and curiosity about AI and new technologies are required.
  • The ability to learn and understand the benefits and features of AI tools is required.

Responsibilities

  • Lead strategy and operations for creator-facing social channels to drive adoption of YouTube Shopping features and move creators from awareness to consistent tagging habits.
  • Develop a centralized, high-volume creator-to-creator content engine, including utility-driven how-to content and creator collaborations that explain the value of Shopping and drive action.
  • Partner with local and regional marketing peers to develop and execute campaigns that deliver business goals.
  • Engage and lead social media, influencer, and content agencies, guiding them to create effective campaigns and content for casual and intentful creators.
  • Track the business impact of social efforts using performance indicators to measure views and engagements, and identify which content resonates with creators.
  • Support full-time employees in ensuring external agency partners comply with Statements of Work and Purchase Orders, and in managing invoicing.

Desired Qualifications

  • Experience with Sprinklr or Brandwatch is a plus.
  • Knowledge of Hindi and other regional Indian languages is an advantage.

About the Company

OLIVER Agency

Creates customized in-house marketing agencies

OLIVER specializes in creating and managing customized in-house agencies and marketing ecosystems for brands, achieving an average of 30% savings on marketing spend. They leverage the Oliver Marketing Gateway technology and collaborate with The Brandtech Group to integrate external capabilities into clients' operations.

Company size
1,001-5,000
Company stage
M&A
Total funding
Not listed
Headquarters
United Kingdom
Founded
2004

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